t i y F l i m a f E G N E L CHAL
2014 AT A GLANCE
SOU H CAROLINA
SIZING IT UP
TOP 5 WAYS
TOP 5
PARTICIPANTS HEARD ABOUT THE CHALLENGE
ACTIVITIES
RADIO
1. Walking 2. Playing Outside 3. Swimming 4. Running 5. Weight Training
WHERE DID OUR FAMILIES
12% 7% 7%
HOSPITALS CCBCC
TV
PALMETTO FUN FACT: The mayors of Columbia and Lexington both participated in the Fit Family Challenge with their families
44
306
231 1,708
291
LIVE?
359
606
4 10
34 50
18
35
246
UPSTATE
145
993
1,401 4
4
9 5 52
788
21 29
10 409 266 38
21 1,557
14
FUN FACT: The Lowcountry region offered more than 15 free “bonus card” events to challenge participants, including 2-week gym memberships, group runs, a trail hike and work-and-learn sessions at the MUSC Urban Farm
9
DILLON
147 4
103
1
LOWCOUNTRY
5
6
44
11
91
The number of events that the Upstate region offered throughout the Challenge
13
53
0
37
17%
SC PARENT MAGS
25%
76
AUDIENCE STATS 1,176,186
716,472
759,761
UPSTATE
PALMETTO
LOWCOUNTRY
2,652,419 total minutes 3,982
3,888
2,436
UPSTATE
PALMETTO
LOWCOUNTRY
10,306 total participants survey says
77% of survey respondents said they exercised more regularly and 62% said their families ate healthier as a result of the Challenge
DIGITAL STATS TOTAL PAGEVIEWS 232,777 ROS pageviews
TOTAL IMPRESSIONS 1.3 million impressions
22%
average open rate of 40+ newsletters that were delivered during the challenge Industry average open rate = 17%
1,115,497 + 204,776 FFC PROMO AD
COCA-COLA BRANDING AD
150 # of social media posts delivered througout the challenge
HEALTH & HOSPITAL STATS HEALTH PARTNER REFERRAL BY
COUNTY Abbeville - 1 Anderson - 27* Beaufort - 10 Berkeley - 3 Brunswick - 1 Calhoun - 1 Charleston - 56* Cherokee - 1 Chester - 1 Chesterfield - 1 Clarendon - 63* Colleton - 8 Dorchester - 1 Fairfield - 1 Florence - 2 Georgetown - 3 Greenville - 8 Greenwood - 6 Hampton - 1 Horry - 4 Jasper - 2 Kershaw - 5 Lexington - 12 Marion - 1 Newberry - 1 Oconee - 47* Orangeburg - 15 Pickens - 16 Richland - 32* Saluda - 2 Spartanburg - 17 Sumter - 7 Williamsburg - 3 York - 5 *Top 5
15
SCHA member hospitals expressed interest in participating in the FFC
11
hospital members actively promoted the Challenge
TOTAL # OF FAMILIES / TOTAL # OF FAMILIES REFERRED BY HOSPITALS
UPSTATE
UP
1,087 / 138
E T A ST
M L PA MIDLANDS
1,180 / 182
T ET
O
W O L
C
N U O
Y R T
LOWCOUNTRY
705 / 46