1:1 Desk Allocation (p.9

For the purposes of workplace design, authenticity goes beyond the dictionary definition of “real” or “genuine”. Rather, it signals a company’s commitment to its core ideals and a tangible manifestation of its brand, expressed in ways that resonate in the daily lives of employees and the organisation.

The office has become a symbol of why your company exists, how it works, and what it does. It stimulates more than just the visual sense with contemporary furniture or art, functionality has become the objective. As the workplace expands to include anywhere and our work-related communications grow increasingly virtual, prominent design practices highlight a push toward a desire to feel the “realness” or authenticity of a place, an experience, and related interactions.

There is an increase in requests from clients for a balance of digital- and analog –inflected spaces so that various types of work and different types of interactions can be supported. This is especially true for clients who are pushing the boundaries of technology and reinventing the new normal in how we do business and engage in communications. The workplace must provide a range of experiences for users in a way that supports both in-person and virtual meetings, so that the office environment is fits with all the ways that we work.