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C51-498475 Cooper River Bridge Run 2011 | 3
he t o t e m o c l We al 34th Annu
Thanks to our
Great Supporters!
I would like to welcome all the runners and walkers to Charleston and to our 34th Annual Cooper River Bridge Run. On behalf of our executive committee and staff I hope everyone will enjoy the new and creative things that we have planned for this year ’s event. Working with the help of 3,600 volunteers (900 are our charity partners) our staff is dedicated to putting on a world-class event. We strive to make this event very special to all that attend. This year we are launching the race-let which will help the race go green by reducing the amount of paper and lowering our carbon imprint. We will also be using the Chrono-track timing system with the timing device in the race bib. The race for the first time will have a wave start, which will include 12 unique starts categorized by color, alpha and numeric. For the first time we are having a pasta dinner, which will be called “Taste of the Bridge Run” and consist of 10 of Charleston’s Best Restaurants. Please note that the Kid’s Run will be held at Hampton Park on April 1, with a special expo and activities lead by Tim Arem. At 4 p.m. Tim will also conduct a magic show at Hampton Park and do a stretching exercise with the kids before the run. Once again I would like to thank the more than 60 sponsors for their generosity and support and the thousands of volunteers that make this event happen. I would like to thank the city of Charleston and the town of Mount Pleasant police forces for their dedication. I hope everyone will enjoy being part of the event and all the festivities of the Cooper River Bridge Run and Walk that the staff has put together for you.
Cooper River Bridge Run 2011
Thursday, March 31, 2011 An advertising supplement to The Post and Courier
Julian E. Smith III Race Director
Shannon Brigham, editor Melissa Kelley, graphic designer
PLEASE NOTE: NEXT YEAR’S COOPER RIVER BRIDGE RUN IS MARCH 31, 2012.
TABLE of CONTENTS Poster Artist ................... 6
The 2011 poster competition winner Rick Sargent
Race Map & ..................... 8 Road Closings
How the race route will affect traffic.
On Your Mark, ................. 10 Get Set, Go!
All the what, where, and when details you need to know. 4 | Cooper River Bridge Run 2011
Racing to ........................ 14 the Altar
The first-ever Cooper River Bridge Run wedding!
BI-LO : Helping............... 18 Charleston Win the Race to Get Healthy
Sponsoring partner of the Cooper River Bridge Run offers fresh, high-quality products.
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G02-494087
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Cooper River Bridge Run 2011 | 5
Photo provided
By David Quick
A Pleasant
SURPRISE
R
Rick Sargent’s hopes were dashed, temporarily, on August 15 when he mistakenly thought that was the day officials would notify the winner of the 2011 Cooper River Bridge Run design contest. The day came and went. No call. The 2011 poster was praised for incorporating Charleston’s history into the design. “I figured better luck next year,” said Sargent, a certified medical illustrator and owner of Sargent Illustration & Design. He’s also an adjunct graphic design instructor at the Art Institute of Charleston and an avid runner. Three days later, he got the call, stood up suddenly knocking over a painting, and told the caller, “You’re kidding!” His wife was in the room and asked what was up. An artist, too, she shrieked with excitement. Sargent had won the design contest. Needless to say, the couple was excited because – besides the $1,000 award and the publicity the design generates for the artist – the contest is becoming increasingly competitive because of the Art Institute’s presence in Charleston. The judges had a difficult time deciding on the winner among 15 true contenders and said that some were gravitating toward “fun and cartoon-y” designs and others to more artistic designs, like Sargent’s. Indeed, Sargent said
RICK SARGENT SIGNED POSTERS FOR THE PUBLIC AFTER HE WAS ANNOUNCED AS THE WINNER OF THE POSTER CONTEST.
it was his wife’s suggestion to add some Philip Simmons ironwork to the design as a tribute to the famed Charleston artisan who died last year. “The design evolved from several ideas,” said Sargent, who is 37 and lives in Mount Pleasant. “I knew what color scheme I wanted to start with and, because I’ve run it (the Bridge Run), I wanted the bold presence of the Charleston skyline that strikes you as you near the top of the bridge.” The result, Sargent said, was the juxtaposition of Charleston’s history and classic, natural beauty with the modern bridge’s expression of its bright future. Unlike many of the artists who have won the contest in recent years, Sargent is an avid runner – finishing four marathons in the past five years – and has run and will run the Bridge Run. Sargent added, “I got into running five years ago because I need goals to stay in shape.”
Art by Rick Sargent
“I wanted the bold presence of the Charleston skyline that strikes you as you near the top of the bridge...” -Rick Sargent
6 | Cooper River Bridge Run 2011
An advertising supplement to The Post and Courier
Either before or after you have a successful Bridge Run, visit us at one of our locations at 305 King Street Downtown, in West Ashley at South Windermere Shopping Center and our newly relocated store in Mt. Pleasant at Northcutt Plaza next to Baskin Robbins.
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Cooper River Bridge Run 2011 | 7
Race Map
& ROAD CLOSINGS Race Route
▲ The Race Route and arterial support streets will be closed at 7 a.m. until the participants are finished and the roadways cleaned. The entire Arthur Ravenel Bridge will close from 7 a.m. until all participants have cleared the bridge, support staff is removed, barricades are removed, and the bridge is cleaned of debris.
Mount Pleasant
▲ The Arthur Ravenel Bridge Bike Lane will close at 6:30 a.m. to clear the bridge of pedestrian traffic and will remain closed until the bridge re-opens to traffic. ▲ Coleman Boulevard – Closed at 7 a.m.; will reopen after runners and walkers vacate the area.
Downtown
▲ Mary Murray Drive – Closed from 2 to 6 p.m. Friday for the Kids Run. 8 | Cooper River Bridge Run 2011
▲ Calhoun Street between King and East Bay streets – Closed Saturday at 5 a.m. The section of Calhoun from East Bay to Meeting streets will close at 5 a.m. until the participants are in a manageable location and out of the roadways, hopefully by 1 p.m. Traffic will be controlled for bus loading only and may open earlier to the public if possible. ▲ Meeting Street between George and Wentworth streets – Closed Friday at 10 p.m. The northbound lane of Meeting Street from George to Calhoun streets will remain open until 5 a.m.; the southbound lane of Meeting from George to Calhoun streets will be closed for traffic; Meeting will be closed from Romney to Wentworth streets with early openings possible as participants leave the route and the streets are cleaned. ▲ George Street between Meeting and Anson streets – Closed from 8 p.m. Friday to 2 p.m. Saturday. ▲ Meeting Street between Calhoun and John will close to through traffic at 4 a.m. to allow for festival setup. Closed at 7 a.m. until roads are cleared: An advertising supplement to The Post and Courier
Photo by Leroy Burrell
Spees
Photo by Sarah Bates
Photo by Wa de
Photo by Wa de Spees
Photo by Grace Beahm
▲ Meeting Street from Romney Street to Woolfe Street. ▲ Woolfe between Meeting and King streets. ▲ King Street between Spring and Hasell streets. Traffic off King will be re-routed onto St. Philip from Radcliffe and Beaufain streets.
▲ Wentworth Street between King and Meeting streets. ▲ All streets in between and feeding into the race route. Streets will open as soon as the participants are safely through the area and debris has been removed from the streets.
Spees
From 5 p.m. Friday until 2 p.m. Saturday, participants in the Cooper River Bridge Run and Walk may park at the following garages for a special rate of $5* (the fee will be collected at the garage upon entering the facility):
Photo by Wa de
Parking
▲ Visitor’s Center Parking Garage ▲ South Carolina Aquarium Garage on Calhoun Street ▲ Gaillard Auditorium Parking Garage *Rate does not apply to city-operated parking lots or garages associated with hotels.
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Cooper River Bridge Run 2011 | 9
PLEASE NOTE: ALL PARTICIPANTS MUST BE ON THE STARTING SIDE BEFORE 7 a.m.
By David Quick
THE RAVENEL BRIDGE WILL CLOSE PROMPTLY AT 7 a.m. TO ALL TRAFFIC.
Friday, April 1, Noon-6 p.m., Hampton Park
On Your Mark, Get Set...GO! EVENT AND COURSE OVERVIEW The course (10,000 meters or 6.2 miles) is flat, except for the 2.5 miles of the Cooper River Bridge, which rises about 160 feet. The course embraces many facets of Charleston and Mount Pleasant and includes the scenic Wando and Cooper rivers, and historic residential areas. The course runners and walkers will enjoy breathtaking views of Fort Sumter, the harbor, historic Charleston and various residential and shopping districts.
RUN/WALK STARTING LINE Participants should arrive at 7 a.m. The Run/Walk start will be at 8 a.m. sharp on Coleman Boulevard near Moultrie Middle School, about halfway between Shem Creek and Sea Island Shopping Center. The wheelchair race will begin promptly at 7:30 a.m. Be aware of medians along the first two miles of Coleman Boulevard. Race bibs (numbers) must be worn to board buses, to enter seeding areas at start, to cross the bridge and to cross the finish line. Unregistered participants will be removed from the course. Runners must position themselves according to anticipated finishing times and their color-coded numbers. THIS WILL
BE ENFORCED!
The timing device this year is the ChronoTrack B-Tag single-use bib tag. Make sure your bib is: clearly visible on the front of the torso; unaltered and unmodified (do not fold or wrinkle); pinned in all four corners; and not covered by water bottles or wet clothing. A recording for the actual time that you cross the starting line will begin the score of your time. It is very important that all participants cross the actual starting and finish lines to get their true times. Both actual and official time will be recorded, with the official time being calculated from the starting gun instead of the time the participants cross the starting line.
10 | Cooper River Bridge Run 2011
> Activities and treats for all kids up to age 13
Photo by Wade Spees
KIDS RUN AND EXPO
> Registration fee for running events: $8 (includes T-shirt) > Parents encouraged to accompany children in all events
Each mile of the race route will be clearly marked, and split times will be provided. Water will be available at the start, between mile 1 and 2, just after the bridge, at mile 5 and at the finish. First aid stations will be available at the start, at the foot of the bridge and at the finish. The finish is on Meeting Street at the intersection of George Street. Fruit, juice and water will be available. Only runners with official numbers, clearly visible on the front of their shirts, will be allowed to finish. Move quickly through finish area. Do not stop.
BOAT RIDES (SHUTTLE BOATS) – SOLD OUT For runners and walkers: you must have a reservation and wear your bib to board the shuttle boat. Reservations can be made online and will be listed on a roster. Shuttle boat cost is $8 per person and can be purchased with registration or at the EXPO Thursday and Friday, if available. Boats to the Start leave the IMAX Dock (on Concord Street just north of the Aquarium, which is at the end of Calhoun Street) at 6 a.m. Shuttle buses will transport participants to the starting areas. Return rides to Mount Pleasant scheduled from 10:15 a.m. to 12:15 p.m. (return reservations not required, cost is $4 cash).
SHUTTLE BUSES Shuttle buses will leave from the Gaillard Auditorium on Calhoun Street for the trip to the start line. Bibs (run or walk numbers) must be worn to be allowed on shuttle buses! Buses will begin leaving by 5:30 a.m. All participants should be in line no later than 6 a.m. All buses will stop running at 6:45 a.m., at which time you will be responsible for your own transportation. The buses will drop participants behind the start on Coleman Boulevard. Return buses to Mount Pleasant will depart from the front of the Gaillard Auditorium.
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AWARDS CEREMONY Overall prizes will be awarded at the finish festival. The top three in each age group will be awarded immediately following the overall winners. The top 5 percent cutoff times will also be announced – these winners should proceed to the tent adjacent to the stage if they meet the qualifying time (note: all award times are based on USATF officially recognized “gun” times).
PRE-RACE EXPO
Gaillard Auditorium, 77 Calhoun St. (near East Bay Street) Thursday, March 31, noon to 8 p.m., Friday, April 1, 8 a.m. to 8 p.m.
> Running, Walking and Fitness Exposition > Packet Pick-Up/Late Registration
POST-RACE EXPO
Marion Square Park, Saturday, April 2, 8 a.m. to 1 p.m.
>Featuring musical entertainment, therapeutic massage tent, food and drinks, vendor and sponsor booths, first aid and awards ceremony.
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R35-476327 An advertising supplement to The Post and Courier
Cooper River Bridge Run 2011 | 11
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C33-498021 Cooper River Bridge Run 2011 | 13
Photo by Brad Nettles
By David Quick
Racing to
THE ALTAR
T
The plan was going to be simple and small – go to Folly Beach with a minister and get married in early May. No fuss, no muss. Now, Tina Berwanger and Andy Cook will be the center of attention, surrounded by thousands of sweaty people on a makeshift beach constructed on a corner of Marion Square, just minutes after crossing the finish line of the 34th annual Cooper River Bridge Run and Walk on April 2. The young couple, who moved from North Carolina to Charleston last summer, recently won the Carnival Cruise Lines’ Race to the Altar contest, a promotion that promises to be among the most memorable events in Bridge Run history. The prize for winning includes a wedding, complete with outfits and beach scene setting, and a five-day cruise to the Bahamas aboard Carnival’s Fantasy. The total package is worth $4,178. Twenty-five couples submitted entries, including a video, for the contest. Berwanger and Cook’s entry stood out not only because of their creativity and personality but also because of their journey to a life of health and fitness, according to Lindsay Miller, an account supervisor with Rawle Murdy Associates that works with Carnival on local marketing. Combined, the West Ashley couple has lost 140 pounds in the last two years. The 5’7” Berwanger has gone from 220 to 160 pounds and the 6’2” Cook went from 265 to 185 pounds. Cook, 27, admitted that their weight gain, like many, started in college ”from partying too much and eating fast food all the time.” And it continued as they entered the work force, he as a paramedic and she as a receptionist. The bride-to-be initiated the change, largely because of the wedding. “Nobody wants to be a fat bride or feel bad in a wedding dress,” said Berwanger, who is 26. “When you’re big, you don’t want to go around trying on dresses.” Cook took awhile to join her. “At first, it was probably
14 | Cooper River Bridge Run 2011
TINA BERWANGER AND ANDY COOK WON THE CARNIVAL CRUISE LINES’ RACE TO THE ALTAR CONTEST.
hard on her to lose weight because I like to eat a lot, but I saw she wanted to reach a goal and I didn’t want to drag her down.” Together, they started preparing healthy meals and working out at home, including running on a treadmill and exercising along with videos. In the process, though, both found another common love – health. Now, they vow to continue living healthy lives long after their April 2 nuptials. With the wedding planned and paid for by Carnival, Berwanger and Cook have invited friends and family down to be part of the event. They will join thousands in Marion Square in a toast that also has a charitable twist. For every “celebratory slushy served in a champagne cup” at the wedding, Carnival is donating $1 to the Medical University of South Carolina Children’s Hospital, up to $10,000. “We are truly excited to give Tina and Andy a wedding to remember and to inject some fantastic, Carnival-style fun and excitement into their very special day,” said Jim Berra, chief marketing officer for Carnival Cruise Lines. “The festivities will not only be meaningful for the bride and groom, but for everyone at the finish festival who comes by and joins us for a celebratory slushy in a champagne cup to help raise funds for the MUSC Children’s Hospital.”
“Nobody wants to be a fat bride or feel bad in a wedding dress...” -Tina Berwanger
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Cooper River Bridge Run 2011 | 15
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16 | Cooper River Bridge Run 2011
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Cooper River Bridge Run 2011 | 17
A Special Focus on Kids
HELPING CHARLESTON
win the race to get healthy This year, BI-LO’s tenth year sponsoring the Cooper River Bridge Run, also marks BI-LO’s 50th year delivering healthy and delicious foods to their customers and to members of the communities they serve. On April 2, close to 40,000 people will come from across the country to run this fantastic race in Charleston. These runners share the common goal of improving the quality of their lives through better health and fitness. And BILO is prepared to help them succeed.
Helping Customers Shop Healthy
An increasing number of people and communities are turning to BI-LO to help them develop a healthier lifestyle. One of BI-LO’s newest health and wellness efforts is thrive!, a program designed to make it easy for shoppers to lead healthier, happier lives. BI-LO’s registered dietitian and nutritional expert for thrive! is Monica Amburn, who offers shoppers free nutrition tips, recipes and wellness advice – all with the goal of helping them eat well, feel great and save money. thrive! is also making it easier for customers to shop for specific dietary needs. New nutritional tags identify organic foods, gluten-free foods, heart-healthy options, lower-sodium foods and many more specific nutritional options. And customers can visit bi-lo.com/thrive for tips on topics ranging from how to eat right with diabetes to ideas for last-minute healthy family meals. As always, runners can count on BI-LO to deliver healthy, affordable products in every department, like Walter’s guaranteed-fresh fruits and vegetables, the Full Circle line of certified all-natural and organic foods, and 18 | Cooper River Bridge Run 2011
all the pasta you might need to build energy for the big race. And this year, look to BI-LO thrive! for even more health and wellness advice about post-race recovery and healthy eating throughout the year. For specific questions about nutrition or wellness, shoppers are welcome to e-mail Monica Amburn at thrive@bi-lo.com or follow her on Twitter @ MonicaAmburnRD.
A History of Giving Back
BI-LO does more for the community than just helping its customers lead healthier lives. It also has a long-standing commitment to charitable giving and supporting communities within its footprint. Sponsorship of the Cooper River Bridge Run is a great example of BI-LO’s passionate community commitment. But it’s only the tip of the iceberg. Last year, more than 300 organizations received funding or support from BI-LO Charities, the nonprofit organization that manages all of BI-LO’s charitable initiatives. BI-LO Charities also reaches shoppers through programs like boostersplus®, in which BI-LO donates 1 percent of customers’ purchases to nonprofit organizations that the customer has selected. Annual Summer and Holiday Hunger Relief programs give shoppers the opportunity to purchase pre-packaged boxes of food, which are donated to local food banks for families in need. “We are very fortunate to have BI-LO as a partner in our fight to end hunger in the Lowcountry. The Hunger Relief programs provide thousands of our clients with much-needed support,” says Jermaine Husser, executive director of Charleston’s Lowcountry Food Bank.
To make sure that the Cooper River Bridge Run weekend reaches people of all ages, BI-LO will be participating in the Kids’ Run Expo on the Friday before the big race. A fun event for the whole family, the Kids’ Expo is focused on keeping kids active and healthy, and features multiple races and exciting exhibits designed for kids of all ages. “Through BI-LO’s generous sponsorship of the Cooper River Bridge Run and BI-LO Charities’ numerous philanthropic efforts, families across the Southeast have healthier and more sustainable lives,” says Julian Smith, director of the Cooper River Bridge Run and member of the BI-LO Charities Board of Directors.
A Unique Charleston Connection
With 15 Charleston-area stores, BI-LO has a unique interest in promoting health and wellness in the Charleston area. The Charleston community has been making great strides toward becoming healthier. And BI-LO has been very much a part of that effort. In addition to sponsoring the Cooper River Bridge Run, BILO Charities sponsors another very important community race in Charleston – the Susan G. Komen Race for the Cure. “It has been a privilege to work with BI-LO on the Susan G. Komen Lowcountry Race for the Cure. They have provided us with grants to help save lives across the 13 counties we support,” says Executive Director of Susan G. Komen Lowcountry Taffy Tamblyn. And BI-LO’s Charleston-area support doesn’t end there. In 2010, BI-LO Charities provided more than $157,000 in grants to charities in the Greater Charleston area, including United Methodist Relief Center, Lowcountry Food Bank, Meals on Wheels, MUSC and other local charities that benefit children’s needs, education and hunger relief. The organization’s annual BI-LO Charity Classic Golf Tournament raised the funds. When combined with the donations made possible by BI-LO’s boostersplus® program, contributions made by BI-LO and BI-LO Charities to Charleston-area nonprofits last year amount to more than $184,000. For more information about BI-LO and/or BI-LO Charities, including a full list of organizations they support, visit www.bi-lo.com. An advertising supplement to The Post and Courier
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An advertising supplement to The Post and Courier