Basics design layout, second edition

Page 76

11/24/10

11:06 AM

Page 75

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The intervening essay sections, although typographically restrained, also convey this sense of movement. A deep indentation of the essay title and author name suggest leftto-right movement in the texts. This is reinforced further by the use of the longer em dash instead of the more familiar and shorter en dash. These typographic techniques establish a hierarchy that instils a sense of order and also adds to the dynamism and movement of the publication.

Elements on a Page

001-216 02210.qxd

Job No:02210 Title:BD Layout (Second Edition) Page:75


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