001-216 02210.qxd
Imposition
11/24/10
10:52 AM
Page 20
Working with pages
The golden section
Client: Phaidon Press Design: Gavin Ambrose Layout synopsis: Classic proportioned page layout centralising elements to provide visual consistency and harmony
Art & Ideas Designer Alan Fletcher created the master page design for titles in the Phaidon Press series, Art & Ideas. Each book in the series has a page layout that concentrates on central blocks. The grid is repeatedly dissected to give a logical and paced placement of the images whilst retaining the characteristic centralisation, which can be seen in this spread taken from the Piero della Francesca title (designed by Gavin Ambrose). Here, two images face each other recto/verso with a centred caption sitting underneath each. Marginalia are vertically centred to either side of the text block. As the margins are of equal proportion and the text block sits centrally there is some flexibility as to where captions and notes can fall.
Job No:02210 Title:BD Layout (Second Edition) Page:20