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Exercise #1 Scale Premise Computer technology now allows text to be set at any size, though there are standard typesizes, as shown below:
7
9 10
12 14
18
24
36 48
60
Certain type sizes are frequently used for specific functions. Body copy, for example, will often be set at 9, 10 or 12pt, while smaller sizes are used for captioning, and larger sizes for headlines.
Outcomes This exercise should encourage you to look carefully at type sizes. Why do certain typesizes work better for certain applications, and should this status quo be challenged? You need to carefully consider how printed items are used. For example, if you were to specify typesizes to be used in book design, you might design a series of sizes based on the weight of the book, and the situation it is read in. This might produce typesizes called book, heavy book, and travel book, for instance.
See Arrangement p.94–97 Orientation p.136–145
Job No:02210 Title:BD Layout (Second Edition) Page:197
Exercises
Exercise 1. Assign a new naming structure to these, and as many other type sizes you see fit. 2. This naming structure can be based on one of several facets. It could, for instance, be based on how it is being used: body copy or captioning, etc. It could equally be based on application: book or poster, etc. It could even be based on the historical uses of these typesizes. 3. Consider how this system could be used to simplify specification of typography for certain situations. 4. Produce a series of posters demonstrating your findings.