So you want to start selling on Amazon? Smart move! With over 300 million active customer accounts, Amazon is the largest online retailer, making it an incredible opportunity for businesses of all sizes However, getting started on Amazon can seem daunting with all the different requirements, fees, and services. This ultimate guide will walk you through exactly how to set up an Amazon seller account and set yourself up for success.
Choose Your Amazon Seller Account Type
The first step is deciding which seller account type is right for your business needs. Amazon offers two options: Individual and Professional
The Individual plan is best for those just starting out and planning to sell fewer than 40 items per month. This account is free, but you pay $0.99 per item sold plus additional selling fees.
The Professional plan is ideal for serious sellers planning to sell more than 40 units per month. You pay $39.99 per month regardless of how many items you sell, plus the same additional selling fees as the Individual plan.
For most businesses looking to grow and scale on Amazon, the Professional plan is recommended due to the increased selling limits and access to advanced selling tools like advertising
Set Up Your Seller Account
Once you’ve chosen your account type, you can get started setting up your Amazon seller account by visiting sell amazon com You’ll need to provide information like your business name, address, credit card, tax information, and phone number for verification
Next, you’ll list your product details like condition, price, product ID (UPC, EAN, ASIN), description, and images Amazon has strict standards for product data quality, so be sure your listings are complete and accurate.
You’ll also need to provide your fulfillment method – whether you plan to fulfill orders yourself (merchant-fulfilled) or have Amazon handle packing and shipping (Fulfilled by Amazon or FBA). FBA can increase sales, but has additional fees.
Familiarize Yourself with Amazon Seller Academy
Now that your account is active, take advantage of the vast array of free educational resources in Amazon Seller Academy. This helps ensure you understand all the policies, fees, requirements, and best practices for selling successfully.
Some key topics covered include:
Setting the right price and handling price changes
Creating optimized product listings
Managing inventory levels
Handling returns and refunds
Finding wholesale product sources
Understanding sales tax requirements
This training is absolutely essential, especially when first getting started.
Master Amazon Seller Account Management
While it’s free and easy to list products on Amazon, being a top seller requires great Amazon Seller Account Management skills. This includes things like tracking inventory levels, handling customer issues, monitoring performance metrics, staying compliant, and more
Be sure you understand how to use the myriad account health tools, performance metrics, and case log system for any issues that arise. Seller account management is arguably the biggest key to long-term success
Also Read:
Amazon Vendor Negotiations 101: Driving 2024 Profit Growth
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