Subjective travel intelligence Luxury hotel guru Philippe Kjellgren has been collating ‘subjective travel intelligence’ for more than 20 years. Having established the highly exclusive, invitation-only PK’s List – Subjective Travel Intelligence personalised advisory service, he launched the somewhat more affordable app for the rest of us last year. This came off the back of 800 days and nights’ extensive and no doubt punishing research in some of the world’s best hotels. Executive Destinations spoke to him at The ShangriLa at The Shard in London, where he told us about the various levels of services PK’s List can provide
Tell us about your beginnings
I guess I was kind of born into travel. I lived in Africa for about six or seven years when I was growing up. My mother was a diplomat and my father just loved everything French, so it was mostly francophone countries such
as Madagascar and Zaire (now the Democratic Republic of Congo). I travelled with my parents and we saw a lot of cultures. And so by the time I was only 25 years old, I had already been to more than 100 countries.
So how did you move from traveller to luxury hotel guru?
I realised I could provide a lot of insights, so I launched a couple of hotel booking websites, and now, PK’s List. The idea was to provide firsthand knowledge to affluent or savvy