2015
DOES WORD OF MOUTH RECOMMENDATION MAKE ANY DIFFERENCE TO CHOOSING WHAT FILM IS WATCHED?
IN 2008 EXIT POLLS SHOWED THAT THE BIGGEST DRIVER OF TRAFFIC TO SEE THE FILM WAS WORD OF MOUTH. THE RECOMMENDATION OF A FRIEND.
HAS ANYTHING CHANGED?
OVER 700 FILMS A YEAR IN CINEMA. HOW DO YOU MAKE SURE YOUR FILM HOLDS SCREENS AFTER OPENING WEEKEND?
WORD OF MOUTH IS MORE IMPORTANT THAN EVER. NEW FDA RESEARCH SHOWS JUST HOW IMPORTANT.
WHO HAS A BIG DATABASE? TALK TO THEIR MEMBERS AND LET THEIR MEMBERS SPREAD THE WORD... ONLINE, ON SOCNETS, AT WORK…
• Comedy Club Audiences
• www.secretsales.com Over 3m members, Women • www.tastecard.co.uk/plus Over 2m members
• www.saga.co.uk Older Audience
ITS NOT JUST WHERE THEY ARE TALKING BUT THAT THEY ARE TALKING!!
OFFERS MAKE SURE NO MONEY LEFT ON THE TABLE
WORD OF MOUTH IS EVERYWHERE!