M4 case study

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Chad Quail Figurative Infographic Project Colt M4 comparison Final July 30 2013

Chad Quail-Figurative Infographic Project-Colt M4


Creative Brief

Background: 1998 proves to be an eventful year for Colt. Especially noteworthy is the return to Colt of the U.S. Government contract for procurement of M-16 rifles in excess of 32,000 units. Complimenting this is a contract for updating 88,000 M-16A1 rifles to the A2 configuration for the U.S. Air Force. Additionally Colt acquires Saco Defense which is a Maine based company specializing in automatic weapons for the military. A revitalized Colt embraces the year 1999 with a backlog of military rifle/carbine orders amounting to approximately 59,000 units. This includes orders for exclusive production of the M-4 carbine extending through the year 2010. On the commercial side, a new acquisition of Ultra-Light Arms, Inc. puts Colt back in the sporting rifle business. Since Colt is the leading weapons provider for the US military, Colt is wanting to have the military personnel fully knowledgeable of its different models and there stats and functionality. Colt is prepared to educate its audience about the anatomy, and physical appearance and structure. Target Audience: Primary audience is military personnel, military support, and security forces. Secondary audience is arms collectors, sportsman, and hobbyists over the age of 18. Objectives: To promote and educate the audience about the colt M4 rifles series, Chad Quail-Figurative Infographic Project-Colt M4


Creative Brief Con’t and the functionality of the rifles. For the collectors, sportsman, and hobbyist the article will focus on stylization and size. There will be a comparison of the M4 Carbine, and the M4 R0923CQB with statistics of both rifles, and a anatomy preview. Obstacles: Give proper and accurate details for both compared weapons in a minimal amount of space without cutting out critical information. Secondary obstacle are supporters for gun and weapon banning. Key Benefits: They will have an understanding of the statistics of the M4 series rifles. Tone: Militant, sportsmanship, informational Media:

Combat Tactics magazine, Print, Center fold

Creative Considerations: Other languages that it can be considered in are Spanish and Korean. Chad Quail-Figurative Infographic Project-Colt M4


Mood Board

Chad Quail-Figurative Infographic Project-Colt M4


Style Guide

Latha Latha BOLD Chad Quail-Figurative Infographic Project-Colt M4


Insperation/ Analysis

Chad Quail-Figurative Infographic Project-Colt M4


Sketches

Chad Quail-Figurative Infographic Project-Colt M4


Colt M4 Carbine

R0923CQB

Throughout the world today, the Colt M4’s reliability, performance, and accuracy provide joint coalition forces with the confidence required to accomplish any mission. Designed specifically for lightweight mobility, speed of target acquisition, and potent firepower capability - the M4 delivers. The M4 can be comfortably carried, yet be instantly available to provide the level of firepower, dependability and accuracy of a 5.56mm rifle. Proven in military combat operations all over the world, it is in a class by itself as a first rate combat weapon system. The Colt M4 Carbine serves as the United States Armed Forces’ weapon of choice and the weapon of the 21st century warfighter. The Colt M4 is the ONLY 5.56mm carbine in the world today that is manufactured to meet or exceed the stringent performance specifications (MILSPEC) required for acceptance and use by the U.S. Armed Forces.

caliber ..................... . . . . . . . . . . weight

Rapid response, maneuverability, and enhanced firepower play a major part in joint and coalition operations in modern warfare. Colt’s M4 Commando® and R0923CQB are both designed to exploit firepower capability in confined spaces where lightweight mobility, speed and violence of action rule. The Commando can be comfortably carried with its 11.5” barrel, yet be instantly available to provide the type of firepower required to overmatch combatants. The CQB with a 10.3” barrel comes equipped with a one-piece upper receiver. Because they both provide full 5.56mm power and accuracy in a very compact sub-machine gun size weapon, the Commando and CQB are often chosen over smaller less powerful sub-machine guns. Regardless of the application, the Colt M4 Commando and R0923CQB provide the superior qualities that will enable operators to accomplish an increasingly wide range of combat missions.

5.56x45 NATO (.223 Rem.)

.. .. .. .. .. .. .. .. .. .. .. .

caliber

. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

weight

5.56x45 NATO (.223 Rem.)

..................... . . . . . . . . . . . . . . . . . . . 6.11 lbs (2.771 kg)

5.38 lbs (2.44 kg)

overall length

(stock retracted) . . . . . .

29.8 in. (75.69 cm)

27.1 in. (68.83 cm) ....

overall length

(stock retracted)

overall length

(stock extended) . . . . . .

33 in. (83.82 cm)

30.4 in. (77.22 cm) ....

overall length

(stock extended)

barrel length rate of fire rifling

.......... . . . . . . . . . . . . . . . . . . . . . 14.5 in. (36.83 cm)

............. . . . . . . . . . . . . . . . . . . . . . . . . . . . 700-950 RPM

.................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1/7 RH

effective range

..... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 600 m

Chad Quail-Figurative Infographic Project-Colt M4

®

11.5 in. (29.21 cm) 700-950 RPM 1/7 RH

. .. .. .. .. .. .. .. .. .. .. .. .

. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

barrel length rate of fire

.. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .. .

400 m .................................................

rifling

effective range


Bolt

Firing pin Firing pin

Hammer

Hammer

Bolt Hammer Spring

Butterfly Assembly Trigger Sear Trigger

Takedown pin

Automatic Sear

Chad Quail-Figurative Infographic Project-Colt M4

Butterfly Assembly Action Spring

Hammer Spring

Action Spring Takedown pin Automatic Sear

Trigger

Trigger Sear


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