portfolio Business communications
Selected text of triple fold, six-sheet with insert newsletter designed to retain current clients and solicit new business. Exceptionally high return rate. Responsible also for rough design and for corporate identity.
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gent Direct mail pieces as part of a yearly campaign, consisting of twenty-four designs per annum.
Introduction of a new service using a "teaser" card, followed by an informative direct mail
Spec article for national GLBT publication with sell through to local businesses
prec Trio of strategically timed press releases.
cise
Multi-purpose spread used for consumer marketing,technical white sheet and direct mail
Copywriting assignment
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CGK, Inc. Los Angeles, California Marketing Communications and Technical Writer 2000 to present Consultant and contractor on multiple technical writing projects in various industries, including software, B2B publications, pharmaceutical regulatory writing and technical compliance. ISO 9000 audit compliance experience for medical device manufacturing. Heavy development of documents using content management systems (CMS), FrameMaker, MS Office and other proprietary software. Standard knowledge of design software, including Illustrator and Photoshop to integrate graphics into technical manuals. Management of technical writing processes including maintenance of large document servers and file indexing. Collaborative team lead insuring that components follow standardized procedure when assembled. Additional projects have included: • • • •
Marketing Communications (MarComm) writer. Corporate communications and advertising services with a focus on travel & hospitality industries. ISO 9000+ documentation certification experience, including Medical Instrumentation (ISO 13485) and Avionics subcategories. Content creation and execution using multiple platforms. Specialist in producing collateral libraries, large-scale publications and branding consistency.
Mesa Air Group Phoenix, Arizona Technical Writer 2006-2007 • • • •
Constructed, edited and published commercial avionics manuals in compliance with Federal Aviation Authority requirements. Standardized existing documents to formats that anticipated future needs of engineering and technical support departments. Maintained electronic publications library of large documents and manuals. Team collaborator in constructing large (5K+) documents working within a team of writers.
Rancho Mirage Travel Enterprises Rancho Mirage, California Marketing Director 1994-2000 • • • •
Developed, executed and analyzed effective online campaigns for air, hotel, cruise and rail products. Created online and printed marketing material. Event and special venue marketing efforts. Extensive niche market development and customer retention. Award winning collateral creation.
Home Box Office New York, New York Executive Administrative Assistant 1992-1994 • • •
Administrative assistant to Chairman, CEO & senior executives. Developed and executed special projects for corporate and community events. Administered corporate contributions funds with extensive non-profit financial analysis.
Education New School for Social Research, New York, New York BA, English Literature awarded 1990 Middlebury College, Middlebury, Vermont MA, English Literature awarded 1992 Technical Expertise • FrameMaker 7.2 • Content Management Systems (CMS), both commercial and proprietary • Microsoft Office, all components • HTML, CSS and general web development • Sabre, general GDS knowledge • ISO Standards (including various subsets)
chris@cgkinc.com 213 245 1715