Franchising USA - March 2013

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West Des Moines Wine Boutique Converts to WineStyles Tasting Station Local Entrepreneurs Become New Owners of Franchise System and Rebrand Concept. WineStyles of West Glen, located at 5515 Civic Mills Parkway in the West Glen Town Center, announced today the conversion of its business model into the newly re-branded WineStyles® Tasting Station® where customers can Taste, Learn and Enjoy® the best in fine wines, artisanal cheeses, chocolates, craft beers, teas and other gourmet items. Additionally, local residents and owners Bryan and Andrea McGinness purchased the entire existing WineStyles franchise system, moved its corporate headquarters to West Des Moines and have begun the Tasting Station restructuring of the original concept. Jeff McGinness, Bryan’s younger brother and attorney, has joined the business as a partner and will assist with the

development and roll out of the enhanced concept. “Both Andrea and I fell in love with the original concept nearly eight years ago when we opened our first store and we’re thrilled to have taken over the franchise in its entirety,” said Bryan McGinness, CEO of WineStyles Tasting Station. To fuel WineStyles Tasting Station’s growth, the company is seeking single and multi-unit operators with retail experience. WineStyles Tasting Stations will be developed through single-unit agreements and Area Development Agreements. Depending on the real estate site selected, franchisees can expect the total cost of investment for one store to be approximately $229,000 - $380,500. The initial franchise fee is $25,000. Contact:

Corner Bakery Cafe Looks Ahead to Greater Growth in 2013 Fast casual neighborhood cafe chain opens 20 new restaurants, and signs franchise agreements for 125 new cafes in 2012, beating previous annual record by 150 percent.

Corner Bakery Cafe’s renewed emphasis on franchise growth paid off immensely in 2012 with the signing of 10 new Area

Development Agreements, more than doubling its best previous year. The new agreements added 125 cafes, raising the total to

288 cafes under development, as the company moves forward on its goal to double its US footprint by the end of 2015.

In addition, the fast casual concept, popular for its ingredientinspired menu, made fresh to order for breakfast, lunch and

dinner, opened 20 new restaurants in 2012, including its first in Florida, Northern California and South Texas.

Much of the growth can be attributed to a renewed focus on expansion through franchising. In addition to bringing in

Benjamin to spearhead franchise development, franchise veterans Nick Booras and Gregg Koffler were also added as directors of franchise sales.


Franchising USA

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