FRANCHISING USA MAY 2020

Page 24

fe at ure : H E A LT H & FITNESS Fr a nch isi ng

what’s new! skinBe Med Spa Launches skinBassador Program skinBe Med Spa, an emerging medical spa brand based in St. Louis known for their unique spin in the industry focusing on beauty is more than skin deep and encourages all to ‘Be you.’ is launching their skinBassador program. They will be seeking passionate individuals who align with their core values and have a strong desire to empower others to live their best lives. “We are launching the skinBassador program in an effort to touch the lives of more people through this unique program of influential leaders, mentors and role models; who inspire others to become the

best versions of themselves,” states skinBe Med Spa Founder + CEO, Beth Donaldson. “We have thoughtfully and intentionally hand selected our Founding skinBassador Leader, Elizabeth Tucker. Mrs. Tucker embodies the skinBe vision, mission, and core values with her unique and expressive style, compassion, and genuine fun-loving heart.” “When Beth Donaldson asked me to be a part of skinBe Med Spa’s skinBassador program, I was elated. I have a burning passion to help others in all areas of life; fitness, health, and skincare particularly. I have experienced skinBe firsthand and not

only has it completely changed the health

and skincare game for me personally, but it

made me realize how much I was missing,” said Elizabeth Tucker.

The requirements to apply for the

skinBassador program will be announced soon and the application process will

begin shortly thereafter. Individuals will be able to apply and submit assignments throughout the multi-step process.

Contact skinBe Med Spa to learn more about how you can apply to become a skinBassador at 636.778.7200 or info@skinbemedspa.com

Doing the ‘Right Thing’ by Your Customers Has Never Been More Important Coronavirus will change the world as we know it – but “how” it changes the future of business, is up to us. Today, businesses must stand for something to create consumer loyalty, trust, and be successful. The future of business – postCOVID-19 when the need for brand trust will be at an all-time high – lies with consumers. However, brands often overlook the importance of ‘doing the right thing’ to cut costs. The flaw in profit-only thinking is that customers come second, and in turn, trust is lost.

Andrew Alfano, CEO of Retro Fitness

Franchising USA

At Retro Fitness our brand position revolves around our customer, both in and out of the gym. In each market we serve, Retro Fitness is franchised by small business owners; an owner who is proud of the community they serve.

COVID-19 provides businesses the opportunity to create a culture rooted in care and trust. Putting people before profits is a practice I introduced my first day at Retro Fitness, and one we maintain today. Retro Fitness froze memberships due to mandated club closures, acknowledging that for our members every dollar matters. To meet the needs of our franchisees, we waived club royalty fees. These weren’t easy financial decisions, but undoubtedly the right decisions for our customers. Despite these trying times, I invite CEOs to “do the right thing” – because while people should always come before profits, what businesses do/don’t do, will define brands for years to come. https://retrofitness.com/


Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.