have your say
Tania Venn, Director of Public Relations, You Move Me
of You Move Me’s customer service: ontime service; clean, shiny trucks; friendly, uniformed movers; and up-front rates. You Move Me specializes in local moves and offers customers a full service, including packing, moving, and all the supplies required. Developing a fresh new alternative that suited North American movers was one half of Brian Scudamore’s strategy. Part two was launching a brand destined for success. The Wall Street Journal’s MarketWatch recently posted a story about failed franchises and found through the research firm, Frandata, that between two and ten percent of franchises close every year for various reasons. There was no question Brian and his team would leverage the franchise infrastructure and systems at 1-800-GOT-JUNK? and WOW 1 DAY Painting. To ensure You Move Me had the best chance of success, Brian came up with a unique strategy to seed the growth of the new company: he offered the first moving franchises to the top performers from his well-established brand, 1-800-GOT-JUNK?.
Franchising USA
“According to the U.S. Census Bureau, about 14 percent of Americans move every year. Whether they are moving locally, across the country, or even off the continent, that’s 47 million people at any given time on the move.” “We knew we couldn’t fail with the combination of this fun company that is dedicated to the needs of the customer, in the hands of our very best 1-800-GOTJUNK? franchise partners. And so we offered them the exclusive opportunity to become the first franchise owners,” Brian Scudamore explains.
critical to the success of any brand. You
In April 2013, You Move Me had an unprecedented launch with 25 franchises opening in major metros throughout the U.S. and Canada, effectively bringing the new service to 40 million people overnight. The company took the franchise opportunity to the public in October and expects to have 30 franchises in operation, and revenues of $5.7M, by the end of the year. The goal for 2014 is 50 franchise partners and revenues of $14M.
are taking that same approach with You
In today’s world competitive distinction is
Move Me demonstrates how leveraging
the success of one company can give sister companies a head start toward growth.
“At 1-800-GOT-JUNK? we like to say that we make the ordinary business of junk
removal exceptional. That customer focus
has yielded amazing results for us, and we Move Me,” Brian Scudamore says. Tania Venn is Director of Public Relations for You Move Me, 1-800-GOTJUNK?, and WOW 1 DAY Painting. With a house on the market currently, Tania is looking forward to being moved soon herself. For more information: Web: www.youmoveme.com/us. Email: Jason.isley@youmoveme.com