Business Franchise AUS & NZ Guide 10th edition

Page 53

Chapter 6

What you need to know before you buy Michael Purcell | Managing Partner MSI Taylor Business Services

About the Author Michael Purcell is the Managing Partner of MSI Taylor Business Services. He heads a team of franchising experts who have a deep understanding of the industry and will partner with both franchisors and franchisees to develop strategies to help their business grow. Michael has worked as an accountant for over 30 years and is a member of the Institute of Chartered Accountants, a Chartered Tax Adviser with the Taxation Institute of Australia and a registered Tax Agent. He’s known for his ability to explain the “how and why” of business strategies and taxation planning. Having focused on the franchise industry for many years, he has become proficient in all the technical requirements of the industry and has a deep understanding of the needs of both franchisors and franchisees.

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Business Franchise AUS & NZ Guide 10th edition by CGB Publishing - Issuu