:;(:<=6 *+,(-(.'O
#3@7*01&*+839)&3+A01&/*BB,@,0)&-)3F,?A4/,@% of respondents1
CFOs, n = 84
Investment professionals, n = 154
Extent to which the impact of companies’ environmental, social, and/or governance programmes on stakeholders is included in valuations (asked of investment professionals)or tracked by company (asked of CFOs) Current employees
Prospective employees
Current customers 52
18 Not at all
9 45
34
44
34
33
To a great extent
Not at all
Somewhat
Entirely
Regulators/other influencers
23 10
32
37
50
23
10
48 24 27
37 45
27 3
4 25
26
Investors
26
24
43
27
12
40
12
3 13
46
34
36
4
16
To a great extent
22 48
5
17
24
13
3
Nongovernmental organisations
37
56
43
5
12 10
10
28
25
0
Communities in which organisation is located
38
27
58
48
7
Media
9
39
13
37 4
Entirely
14 10
11
Somewhat
Prospective customers
3 17
13
Respondents who answered “don’t know” are not shown
1
Copyright © 2010 McKinsey & Company. All rights reserved. *This survey was in the field in December 2008 and includes responses from 238 CFOs, investment professionals, and finance executives from the full range of industries and regions. The survey was conducted in conjunction with Boston Col-
lege’s Centre for Corporate Citizenship, along with a survey of 127 corporate social responsibility professionals and socially responsible institutional investors. The institutional investors are members of the Sustainable Investment Research Analysts Network, who are dedicated to advancing the concept, practice, and growth of socially and environmentally responsible investing.
**Boston College defines “corporate social responsibility professionals” as senior corporate executives with dedicated responsibilities for managing corporate citizenship issues and staff in the areas of community and public affairs, communications and reporting, and environmental health and safety.