:;(:<=6 *+,(-(.'G
C,B*0*01&8@A1@3++,% of respondents1
CFOs, n = 84
Activity ranked most important for defining environmental, social, and/or governance programmes 50
Compliance and transparency
Investment professionals, n = 154 Corporate social responsibility professionals, n = 87
48 25 29
Changing business processes
10
Creating new revenue streams (eg, new products/ markets)
27
16 12 5
Charitable giving to community
15
9 14
11
Long-term investments to address social issues
17 10
Respondents who answered “other” are not shown.
1
*+,(-(.'F
$BB,9)-&AB&)?,&9@*-*% of respondents1
How current global economic turmoil has changed importance of given programme relative to shareholder value
CFOs, n = 84 Environmental Investment professionals, n = 154 Corporate social responsibility professionals, n = 87
Increased importance
Social
2
Governance 37
14 15 15
21 20
56 39
43
No change
25
32 55
59
45
Decreased importance
47
37
51 9
46
44
25
14 13
48 14
1
Respondents who answered “don’t know” are not shown.
1
professionals are likelier than the other groups of respondents to say that environmental and social programmes have at least held their ground (Exhibit 4). Respondents do, however, largely agree that environmental and social programmes will create value over the
long term, and that governance programmes create value in both the short and long terms (Exhibit 5). Some twothirds of CFOs, investment professionals, and corporate social responsibility professionals also believe that the shareholder value created by environ-
mental and governance programmes will increase in the next five years relative to their contributions before the crisis. Expectations of social programmes are more modest; half of respondents say these programmes will contribute more value. OCTOBER 2010
CFO INDIA
21