> Simba Group:
Simba’s Roar is Heard Across Nigeria, in a Variety of Sectors and Industries
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he Simba Group, founded in Nigeria in 1988, is a conglomerate with operations spanning Nigeria’s most dynamic economic sectors: agriculture, power, ICT, and transport.
Simba, in partnership with world-class organizations, has leadership positions across all five of its companies. Those companies share a common vision: to enrich Nigerian lives with innovative products and solutions. The group relies on a “partner-centric” approach. Founder Vinay Grover recently described this 120
process of selection and nurturing as the core of the organisation’s success over the past three decades. Its largest partner is the TVS Motor Company, part of the $8bn TVS Group, for whom Simba handles importation, local assembly, marketing, distribution and after sales service in Nigeria. The company’s TVS King motorised tricycle is the clear market leader in Nigeria, with a commanding market share. TVS’ three-wheeler vehicle, a relatively new entrant in a category which has long provided vital last-mile travel solutions to people across the world, has enjoyed tremendous success CFI.co | Capital Finance International
in Nigeria. As a product, it has several advantages over the established traditional players. But what has propelled it to the leadership position is Simba and TVS’s emphasis on training across the ecosystem, and the presence of a spares and service infrastructure in every corner of the country. The company attributes its success to the investments it has made in the long-term sustainability of the industry, by deploying hundreds of such spares and service centres — some owned by the company, and others via their distribution network — and the continued investment in infrastructure.