Diocesan Communications Update

BY ERIK GUZMAN, DIRECTOR OF COMMUNICATIONS

2021 has been a whirlwind transition year for the diocesan communications department. Before the lights dimmed on the first-ever virtual Annual Convention in February, the team was already laying the groundwork for a complete redesign of the diocesan website. That work continued as we updated the current site, launched the monthly CFE Digital Digest, managed social media, published the 2021 Easter edition of the Central Florida Episcopalian (the second issue in our new magazine format) and produced videos for the Diocese of Puerto Rico’s special convention (see pp. 8-11) and the RADVO (Radical Vocation) conference in Dallas.

The foundation our team laid for the new website included a comprehensive brand guide. In the guide, we researched, defined and documented our mission, vision, values, attributes and audience, including official diocesan colors, fonts and photography samples as well. We also created a monochrome diocesan shield/logo and updated the design to reflect a more modern aesthetic while maintaining its defining characteristics.

The brand guide is now complete and, in fact, the theme of this edition of the Central Florida Episcopalian, “Ancient Faith, Joyful Service,” marks the unveiling of our new diocesan tagline. It captures our commitment to the “faith that was once for all entrusted to the saints” (Jude 3b) and the spirit in which diocesan leadership serves.

Beyond the guide, the redesigned CFDiocese.org is almost ready to launch! When it does, you can be sure we’ll feature all the new functionality in this magazine and the monthly CFE Digital Digest (make sure you subscribe, free of charge, at CFDiocese.org/cfedigitaldigest).

For now, we’re excited to pull back the curtain on our branding work and give you a sneak peek of the design elements already incorporated into our new site. Peruse the images on this page – and stay tuned. The whirlwind continues.