Key findings Online channels
Social media
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To add personality to the brands by defining a tone for each one of them.
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To use engaging hashtags and promote guest interaction by asking questions.
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To ensure that translations are professionally done so that texts flow in each language whilst conveying the message intended; gramma, spelling, use of capital letters
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To open separate accounts for the brand and the brand properties
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To avoid overusing words such as “luxury”, “free” and exchange them for “high-end”, “complimentary”, etc.
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To verify that only one account per hotel or brand is open
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To ensure that texts convey how the brands’ offerings align with the customers’ needs and values.
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To ensure that all comments are replied to
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To produce subtle yet sales oriented copies, evoking emotions to engage with the customer and highlighting benefits rather than simply describing.
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To avoid overusing adjectives that do not add value to the content whilst promoting the use of verbs as the main driver. C O N F I D E N T I A L