CERASPAÑA 2018 / CERAMIC / ARCHITECTURE / DESIGN
FULL-ON COLOR THE INSPIRATION FOR “MIDCENTURY COLORS” MIMICKING LANDSCAPES TILE OF SPAIN AT CERSAIE
CERAMIC TECTONICS: TILE GRID SHELL
La vie en rose… In springtime and in summer we enjoy longer days and sunshine that revitalizes us. Nature bursts forth all around us and its colors start to emerge. The new Tile of Spain collections are brimming with vibrant colors, reflecting what is going on in nature and offering cheerful alternatives to the muted colors of the previous seasons. As the genius, Pablo Picasso, used to say, “switch off the grey in your life and switch on the colors you carry inside yourself.” Equally, following years of economic restraint, we are beginning to see green shoots taking hold and companies getting back on the upward track. One good reason for this is the intense promotional activity, with new fairs and participation in events such as the Fuori Salone MATERIALS VILLAGE and ARCHMOSCOW in Moscow, which are new fixtures in some of ASCER’s member companies’ schedules. The industry’s sales grew 6% in 2017, with exports accounting for three quarters of the total. The outlook for 2018 is positive in spite of the uncertainty hovering over some marketplaces. If there is one thing that could be said to characterize the Spanish ceramic tile manufacturing industry, it is its versatility and ability to adapt to changing circumstances. Our companies have managed to adapt and revamp themselves during these difficult years and will continue to do so now that the climate is more positive. Just as our tiles simulate the landscape, so our companies keep pace with their markets and changing times
EDITORIAL: LA VIE EN ROSE…
CERAMIC TECTONICS: TILE GRID SHELL
STAY ON TRACK AT CERSAIE’18 WITH THE TILE OF SPAIN APP
WHERE LIGHT, ARCHITECTURE AND CERAMIC COME TOGETHER
NEWS FROM TILE OF SPAIN
TILE OF SPAIN ARCHITECTURE AND INTERIOR DESIGN PRIZES
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ISSUE 41 · 2018 EDITED BY ASCER Spanish Ceramic Tile Manufacturers´ Association Rda. Circunvalación, 186 · 12003 Castellón · Spain Tel. +34 964 727 200 firstname.lastname@example.org · www.tileofspain.com Ceraspaña is a free newsletter distributed by ASCER. PUBLISHED ASCER DESIGN AND PRODUCTION Grupo On Market SPONSORED BY
FRONT COVER: CERAMIC TECTONICS. PHOTO: HOYOYO VISUAL LAB.
FULL-ON COLOR! WE REVIEW THE KEYS TO A DESIGN TREND THAT IS GATHERING MORE FOLLOWERS BY THE DAY: “MID-CENTURY COLORS”.
TODAGRES, Colors Yellow Series – Todatech Collection.
olor is one of the main elements of any type of decor, not just because of its effect on the proportions, atmosphere and style of a space but also because of how it can change a person’s state of mind. After a number of years during which the ruling trend in decor was for neutral shades and minimalism, we are now seeing a welcome return of color and optimism.
CEVICA, Antic Pastels Series-Collection.
The report titled “Trends in Ceramic 20182019” compiled by the Observatory for Trends in Interiors at the ITC talks about the “Mid-century Colors” trend as one of the vogues that is becoming an established part of the decorative scene. The trend displays a clear American influence, both in the way it recaptures the style of the 50s and 60s and in its use of flat blocks of exuberant color,
Focus is on more saturated colors and large blocks of color.
GAYAFORES, Kaleido Series
ONIX MOSAIC, Athos, Chroma Series.
CERÁMICA ELIAS, Esmaltes Series – Mediterráneo Collection.
NATUCER, Figures Series, Triangle Blanc + Triangle Rosat + Triangle Carmin.Series.
AZTECA, Funny Series-Collection.
FABRESA, Unicolor 10x30 (4X12”) Series – Arquitectura Collection.
Creativity is based on a graphic repertoire of geometric and linear designs that suggest coverings can be the central feature of the space. CERÁMICA DA VINCI, Hexágono Series, Cork Collection.
although in ceramic tiles there are also plainer versions to be found. “Color is the dominant feature of this trend, used to create harmonious, vibrant and even sumptuous surroundings. The approach to applying and combining colors is bolder and there is a shift in the tonal range being used,
from the purest colors, yet with black present to give them a more sophisticated air, to pastels,” according to the experts at the Observatory for Trends in Interiors. One of the aspects of the Mid-century style that best defines the trend is the simplicity and functionality of the items – hence the pu-
rity of line in the designs. As a result, finishes are simpler, devoid of a profusion of detail, but highly functional. Transferred across to coverings, this feature brings to mind ceramic, with its infinite color range and outstanding technical specifications that make it a functional, practical material. In terms of decorative elements, this style uses geometry, interpreted in different ways: mosaic, geometric patterns, linear structures and so forth. Excessive ornamentation and plant-inspired graphic motifs are nowhere to be seen. Geometric motifs are the stars of the show, as it were, reproduced on simple, monochrome items and displaying an intricate interplay of effects and color
DUNE, Red Pad Series Ceramic Tiles.
CERAMIC TECTONICS: TILE GRID SHELL DEVELOPED BY RESEARCHERS AND STUDENTS FROM THE MATERIAL PROCESSES AND SYSTEMS (MAP+S) GROUP AT THE HARVARD GRADUATE SCHOOL OF DESIGN, CERAMIC TECTONICS: TILE GRID SHELL EXPLORES THE STRUCTURAL CAPABILITIES OF THIN, LARGE FORMAT CERAMIC TILES – A PRODUCT COMMONLY USED AS AN INTERIOR SURFACE FINISH OR EXTERIOR CLADDING. The structure was built entirely from 6mm-thick ceramic tiles.
Researchers and students in the Material Processes and Systems Group (MaP+S) at Harvard Graduate School of Design created the worldâ€™s first all-ceramic grid shell.
tructural applications such as the Harvard grid shell are emerging as new applications for tiles, challenging age-old perceptions of ceramic as surface finish. Ceramic Tectonics asks the question; can a product typically experienced as a twodimensional surface also define and enclose a three-dimensional space?
Trans-Hitos is the Architectural Design Show staged at Feria Valencia as part of CEVISAMA, a strategic meeting point for tile professionals worldwide and a key instrument for tasting the waters of the industry.
Fabricated from unreinforced 6mm thick ceramic tile, the catenary form of this triangular, self-supporting grid shell is designed to minimize internal stresses and efficiently span between three points of support. The structureâ€™s 30 ceramic ribs form a novel structural pattern of triangles and hexagons, and are a world-wide first system of this kind constructed from ceramics. The notched connections between structural ribs accommodate for a novel assembly sequence that eliminates the need for mechanical connections between intersecting ribs, and allows each rib to be installed vertically from above. The project team developed a computational approach to generate the geometry of the pavilion, discretize the form into individual compo-
nents, accommodate for assembly tolerances, and generate the toolpath geometry for each component. This digital workflow enabled the project team to quickly adjust assembly tolerances and component dimensions during the design and prototyping phase. With a maximum interior height of 2.48m, and a span of 6m between supports, the structure includes approximately 13.5sqm of occupiable interior space. It consists of 462 unique elements ranging from 82 - 181cm in length. The structural depth of each element ranges from 20 â€“ 31cm and is determined by its location within the structure. The ceramic elements measure 107.22sqm in total area. In total, the structure weighs approximately 1,662 kg. The Project team includes:
Consisting of 462 ceramic tiles, the structure stands 2.48 m (8 ft) tall.
Tile Grid Shell covers 13.5 m2 (145 ft2) of interior space.
Director: Professor Martin Bechthold; Project manager: Zach Seibold; Design research: Yonghwan Kim, Olga Mesa, Milena Stavric; Coordinator: ITC: Javier Mira; Sponsor: ASCER/Tile of Spain, Cevisama
CERSAIE’18: STAY ON TRACK WITH THE TILE OF SPAIN APP Just a click and the free CERSAIE’18 app will tell you everything you need to know about Tile of Spain member companies exhibiting at the fair.
ERSAIE is set to take place in Bologna from 24-28 September and Tile of Spain is once again launching its useful exhibition app, this year titled “CERSAIE’18”. Available for both Android (Play Store) and iOS (App Store) devices, the app provides practical information about the exhibitors at the Italian trade fair that are members of Tile of Spain. The app is free to download and is very simple and easy to access, enabling users to search for companies, find the exact location of each stand and make a list of favorites to plan their visit around the fair. The updated version of the app has been geared towards the needs of its users, who value the information about the Tile of Spain exhibitors they are interested in visiting.
With its very intuitive visual environment and instant responses, the app enables users to: Check the list of exhibitors, which can be filtered alphabetically, by sector or by pavilion. Search for companies quickly, by name. Create a list of favorites and schedule time to visit their stands during the fair. Find their way around the various pavilions, by using the map function to locate stands they want to see. View company information in the listings, including information on new products, the location of the company’s stand and contact details. These details can be saved into a personal diary and the contact can be called or e-mailed.
Also, the catalog of Tile of Spain exhibitors is available as a PDF file on the app’s website (http://www.tileofspain.com/cersaie/). CERSAIE 2018 The 35th edition of the international fair takes place this year in Bologna (Italy), from September 24-28. The Spanish group is once again set to be the most numerous foreign delegation at the fair, with almost 100 companies taking part out of a total of 869 exhibitors. More than 110,000 visitors attended CERSAIE in 2017, almost half of whom were from foreign countries
WHERE LIGHT, ARCHITECTURE AND CERAMIC COME TOGETHER T
ile has always been and still is the most highly visible material in Lisbon, lending this city bathed by the river Tagus a traditional, artisan atmosphere. Over the years Lisbon has revamped and rejuvenated itself, adapting to new times, with its ceramic tiles following suit. A walk around Lisbon is a unique occasion to appreciate its impressive buildings and the unique fabric of the city, which are the result of centuries of history and art. It is no won-
Ceramic has become ﬁrmly established as a unique construction material in Lisbon, enduring across the centuries and changing fashions and veering indistinctly from artisan to industrial production.
MAAT, Museum of Art, Architecture and Technology by AL_A studio. Photograph Piet Niemann.
der that famous names in architecture have a predilection for this city and its impressive light: Álvaro Siza, Souto de Moura, Gonçalo Byrne, Alberto Pessoa and Fernando Távora are great figureheads of Portuguese architecture who believe in this method, not just as an aesthetic phenomenon but as a way of solving problems. Lisbon is vibrant and in a process of transformation but quietly resisting the boom and meteoric rise it is undergoing. In the
Casa Príncipe do Real by architects Camarim. Photograph by Nelson Garrido.
city’s historical center the geometric patterns of tiles climb up walls and enter homes. Every building has a character of its own, with different color palettes and lovely combinations of shapes and sizes. Lisbon reminds us that, when well used, color fills any space with life, lighting it up and giving it a personality all of its own. Here, the tiles overcome the damp, windy climate of this Atlantic city, lending a sense of liveliness to the streets and spaces that are being regenerated using original materials, but in line
with a more contemporary look and set of techniques. The team at Camarín Architects has worked to this paradigm which, while an easy thing to state, nonetheless requires an architectural exercise that few manage to turn into a reality. In their ‘Casa no Príncipe do Real’ project, the Tile of Spain cladding is a contemporary take on the style of tile that covered the previous building, which was in an advanced state of dilapidation. To bring it
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Opposite page: the two types of ceramic tile used on the facade of the Project by the Camarim studio can be seen clearly. Above, the Tile of Spain white glazed ceramic cladding on the MAAT, by Toni Cumella (AL_A). Photography by Hufton Crow.
up to date, they drew up a set of abstract rules, transforming the original purpose of the tiles into something fairly abstract, applied to three different types of tile: a base of flat ceramic tiles, ceramic tiles with relief décor and a number of perforated steel tiles. The project won the architecture category in the ASCER Ceramic Tile Awards of 2014. In Lisbon we find examples of architecture free of this new construction which serves to explore the limits of architecture and the
Detail of the process used to produce the tiles for the MAAT. Toni Cummela.
The tiles lend a sense of liveliness to the streets and spaces that are being re-furbished using original materials, but in line with a more contemporary look and set of techniques. areas where it comes into contact and conflict with its various contexts. The way to conceive and execute the creation of new spaces which are more accesible and am-
bitious, result in projects which mimic the landscape and are available to everyone. Outside the city center, on the Banks of the Tagus, is where we find the new architectural and artistic spotlight of the city. A new project, also involving Tile of Spain ceramic tile, has been executed, which, this time, seeks to break away visually from the look that is typical of the city’s historical modernist and classicist factory buildings close by. The Museum of Art, Architecture and Technology, MAAT, avoids any reference to the red façade of the old Museum of Electricity and the industrial area’s characteristic web of right angles, focusing instead on tectonics, emerging from the ground as an undulating fold in the earth. The work of English architect Amanda Levete’s AL_A studio, the MAAT seeks to blend the structure in with the landscape, mimicking the light that is reflected from the
Typical Lisbon street, full of light and color courtesy of the different ceramic tiles on the facades.
Detail of the ceramic skin on the MAAT, designed by Amanda Levete.
The Casa Principe do Real project by Camarin integrates into this traditional Lisbon street.
waters of the Tagus thanks to its white glazed ceramic tiles. The building has been designed as an accessible surface permanently open to pedestrian transit above and below the building. Taking the rich tradition of craftsmanship and ceramic as the starting point, the three-dimensional design using glazed tiles creates a complete surface that makes Lisbonâ€™s legendary light even stronger.
The MAAT seeks to merge the structure into the landscape, blending in with the light reflected off the waters of the Tagus thanks to is white glazed ceramic tile cladding.
The Tile of Spain cladding on the Casa no PrĂncipe do Real is a contemporary take on the tiles that covered the previous building. Ceramic has become firmly established as a unique construction material in Lisbon, enduring across the centuries and changing fashions and veering indistinctly from artisan to industrial production
MAAT by AL_A mimics the landscape in contrast to the old Museum of Electricity.
SHOWROOM // LATEST TRENDS
VIVES · NASSAU SERIES · email@example.com · www.vivesceramica.com
CICOGRES OLSOM SERIES firstname.lastname@example.org www.cicogres.es
FACHADA VENTILADA SERIES / FK-16 COLLECTION email@example.com · www.ceramicamayor.com
NIRO SERIES / CHEVRON COLLECTION firstname.lastname@example.org · www.oset.es
TOGAMA MORE THAN MOSAIC
FOREST SERIES / NATURE COLLECTION email@example.com · www.laplatera.es
5X5 IRON SERIES / GOLD COLLECTION firstname.lastname@example.org · www.togama.com
METROPOL INSPIRED COLLECTION email@example.com www.metropol-ceramica.com
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TATTOO SERIES email@example.com · www.apavisa.com
GALLERY SERIES-COLLECTION firstname.lastname@example.org · www.tecniceramica.es
FANAL PLANET SERIES-COLLECTION email@example.com www.fanal.com
BAGDAD SERIES firstname.lastname@example.org · www.habitatceramics.com
DECORADOS SERIES / HIDRÁULICO DIGITALKER 2018 COLLECTION email@example.com · www.ceramicaestilker.com
RACINE SERIES firstname.lastname@example.org · www.elbarco.com
METAFOR SERIES / DONNAKER COLLECTION email@example.com · www.novogres.es
STN CERÁMICA BARNWOOD SERIES firstname.lastname@example.org www.stnceramica.es
NEWS FROM TILE OF SPAIN TAKING CENTER STAGE AT THE CID AWARDS Three of the four design projects singled out in the international category of the last round of the ‘Coverings Installation and Design Awards’ (CID) used Tile of Spain products. These accolades honor outstanding design and installation of ceramic tile and stone anywhere in the world. The designs bearing the stamp of Tile of Spain were: “The Almost Invisible School”, by [ABLM arquitectos], Arturo Blanco + Laura Martínez; “Tunateca Balfegó”, by El Equipo Creativo and “Laan van Spartaan; Amsterdam Student Housing” by Studioninedots Amsterdam
“The Almost Invisible School” designed by ABLM arquitectos. Fotograph: Imagen Subliminal (Miguel de Guzmán I Rocío Romero).
FIRST TIME PRESENCE AT ARCHMOSCOW AND MATERIALS VILLAGE MILÁN
A total of almost 20 of ASCER’s member companies showed the visiting audience that Spanish ceramic tiles are rich in design, versatility and innovation.
This spring, as well as their traditional presence at Batimat Russia and Coverings, Spain’s ceramic tile manufacturers took part for the first time in two fairs targeted mainly at specifiers: Fuori Salone MATERIALS VILLAGE in Milán (April 16-22) and architecture and design show ARCHMOSCOW (May 16-20) in Moscow. Both shows coincided with other hugely attractive events for architects and interior designers: Milan Design Week and the 6th Moscow Architecture Biennial
FINAL TRADING FIGURES FOR 2017 ASCER, the Spanish Ceramic Floor and Wall Tile Manufacturers Association, has published the final figures for the 2017 exercise and confirmed that the industry, which is a global leader in terms of quality, design and functionality, experienced strong growth. The most significant figure for 2017 reveals an increase of 6% in total sales, which rose in value to 3,510 million euros. While the principal amount of sales comes from exports, domestic sales showed a positive readjustment over this last exercise, increasing by 10.5% to a total of 824 million euros. As to exports, these were valued at 2,686 million euros (4.5% up from 2016), with the European Union being the main importer of Spanish tiles, accounting for 47.7% of all exports. Apart from Europe, where France remains the prime market, the USA has taken enthusiastically to the design and innovation offered by Spanish tiles, as evidenced by the 24% increase in exports to that country