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Corporate Sustainability: by Logan Sanchez, CBAC Funding
Genuine Concern for the Environment or Reputation Management?
Most CEOs would concede that in the beginning, sustainability was, first and foremost, a marketing issue. Corporations and business in general saw the potential for a competitive advantage by touting green products and environmentally sound policies. This was the haute couture in which corporations would clothe themselves to enhance marketing and improve public perception.
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CeO 2019 Vol 19.1