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Automotive & Components A General Motors South Africa employee soared to the top of her field when she became the first certified female calibrator on the African continent. Sue-Ann Lewack (39) is leading the way in an automotive industry largely still dominated by men.
From South Africa Lisa Mallette Sue-Ann placed a further feather in her cap by completing her certification in the shortest possible time of seven months. The certification normally takes a year and a half to complete and is one of the most sought after qualifications for employees in the automotive sector. She said: “I want to pave the way for other women to step up to the plate. This is a good platform for women to show their steel in motor manufacturing that is still largely male dominated.”
Indeed she has paved the way for other female as CEO Global congratulates all the women recognised in the sector which is largely regarded as a male terrain.
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ADC South and South African country winner in the Automotive and Components sector Lisa Mallette is currently the Marketing and Communications Director at Jaguar Land Rover South Africa, responsible for growth of both brands in South Africa and sub-Sahara Africa. Her exciting portfolio is focused on integrated marketing campaigns and initiatives, she is responsible for various marketing facets in the business – including the product offering, pricing strategy, advertising and communications, digital, social media, CRM, dealer marketing, experiential marketing, sponsorships, CSR initiatives and public relations. She says her experience in the South African and African motor industries and product planning insight have been put to the test this year in an extremely challenging environment – not only economically due the depreciating exchange rate, but also due to the complete restructuing of her team internally and their agencies. This required the recruitment of new team members and reshuffling of existing team member’s roles.