Developing a Community Impact Plan
BIBLICAL BUSINESS PRINCIPLE: MAKE WISE INVESTMENTS ROBUSTLY AND APPROPRIATELY
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The right business investments can provide significant value to the business. Because of their value, it is wise for the steward leader to evaluate each investment with great attention. Where companies choose to spend their resources today can greatly impact their tomorrows. Successful businesses understand the value of profits, people, and products. Lee Iacocca, who orchestrated Chrysler’s revival in the 1980s, once said: “In the end, all business operations can be reduced to three words: people, product, and profit. People come first.”1
“FOR WHERE YOUR TREASURE IS, THERE YOUR HEART WILL BE ALSO.” Matthew 6:21 Invest wisely. Don’t forget to invest in yourself. Make the right investments to help the business to grow. Invest in your people. Invest to grow your commitment and your passion. Find your inner strength
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Others have come along with revisions to these “3 Ps,” including Iacocca’s protégé, Marcus Lemonis—host of CNBC’s The Profit. Lemonis replaces profit from the original list, choosing to go with people, product, and process instead. If a fourth were added, says Lemonis, it would be passion: “You have to have passion and belief and purpose for what it is that you’re doing. If you don’t, nothing else matters.”2 At CEO Experience, we believe that every great business is built on the 5 Ps of Purpose, People, Profit, Products, and Processes. Passion and purpose go hand in hand. The purpose of business often improves when closely associated with the passions of the leader and its people. Passion is a reference to the desires of the heart—in other words, the center of the whole being.3 Passion isn’t something you manufacture. Rather, it’s the deepest expression of the heart’s desire. Whatever the heart wants, it will be passionate about getting. That passion will control where you spend your time and money.
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