Viral Marketing Riches – 2nd Edition
They really like it when other users post pictures or videos….these seem to have the most direct influence. Producers of products and services are slowly beginning to realize that what Consumer reports say about their products and services is not nearly as important as what consumers say to one another about them. Hence we have the ballooning of viral marketing…..word-of-mouth…or buzz. Buzz has always been an important element of marketing/selling/branding. So how does what is happening now differ from what went on before and why should marketers embrace it? The answer is that the impact of work-of-mouth or buzz advertising has increased dramatically. Ten years ago, a diabetic patient would have struggled to find other diabetic patients to communicate with. The internet solves that problem by allowing people with similar interests to find and interact with one another. It is not a coincidence that all of the reports coming out that are showing that word-of-mouth or buzz is becoming more and more important to consumers. It is because the internet has made the whole idea work better and faster than ever before….and it only gets better as the internet expands.
8 Ways to Create Buzz
Viral Marketing Riches 2nd Edition
12
