A RELENTLESS REAL ESTATE SERVICE PLAN PREPARED ESPECIALLY FOR:
PREPARED BY:
SAMPLE SELLER
NIKKI COPPA
7676 Hazard Center Drive San Diego, CA 92108 FOR THE PROPERTY LOCATED AT:
7676 HAZARD CENTER DRIVE
Branch Manager DRE # 01266573 CENTURY 21 Award 1530 Hilton Head Road #201 El Cajon, CA 92019 P: 619.274.1426 E: ncoppa@century21award.com Social: @NikkiCoppa www.century21award.com
© 2020 Century 21 Real Estate LLC. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated. Each independent sales associate and broker is responsible for the specific customized content of this presentation.
January 20, 2020
SAMPLE SELLER 7676 Hazard Center Drive San Diego, CA 92108 Dear Sample: Thank you very much for giving me the opportunity to present the enclosed proposal to market your home. I appreciate the time you spent with me reviewing the features of your home and outlining your financial goals and time considerations. You will receive competent and professional service when you select me and CENTURY 21 Award to represent you. We have represented many families in this area concluding transactions that realize maximum value in a reasonable time. I hope you will select me as your agent in this very important transaction. This proposal includes a comprehensive market analysis that will assist us in determining the market value and pricing of your home. I hope the information included on me and CENTURY 21 Award will confirm that I am best qualified to market your home. Very truly yours,
NIKKI COPPA
Branch Manager DRE # 01266573 CENTURY 21 Award 1530 Hilton Head Road #201 El Cajon, CA 92019 P: 619.274.1426 E: ncoppa@century21award.com Social: @NikkiCoppa www.century21award.com
AGEN
T SERVICE T H AT P R OV I D E S R E S U LT S
AGENT BIO Since 2005, I have become one of the most trusted and top-selling real estate agents in all of San Diego County. By recognizing the importance of trust with my clients, I have continued to exceed their expectations year by year. Whether it’s residential or commercial, I am your local expert for all your real estate needs.
NIKKI COPPA
Branch Manager DRE # 01266573 CENTURY 21 Award 1530 Hilton Head Road #201 El Cajon, CA 92019 P: 619.274.1426 E: ncoppa@century21award.com Social: @NikkiCoppa www.century21award.com
Since 2010, I have ranked amongst the Top 1% in all of CENTURY 21 with an annual average of $70 million in sales volume. I specialize in the unique & exclusive communities of La Jolla, Del Mar, Encinitas, Solana Beach & Rancho Santa Fe. If you’re looking more for the big city look & feel, I can show you our luxury high rises downtown. San Diego is my home; I grew up here and graduated from San Diego State University with a bachelor’s in communication. When it comes to real estate, I am always continuing my education by investing my time and money to learn the latest sales, marketing, and negotiation techniques. Outside of real estate, I enjoy traveling, cooking, and spending time with my family and friends.
TESTIMONIALS “ We have bought and sold a home with Nikki and each experience was amazing! Nikki was always communicating with us and made the whole process stress free. Her network in La Jolla seemed to have no limits because she always found us what we were looking for. We recommend Nikki because she has the local knowledge, expertise, communication, and negotiation skills.
- Richard & Susan
If you’re looking for someone with the local knowledge and expertise of San Diego, then we highly recommend Nikki. We were taken care of instantly and are extremely grateful for all that Nikki did for us. We were renting in downtown and decided it was time to move up the coast, we found Nikki through our friend in Del Mar and decided to work with her! Thanks to Nikki, we found a great home for an amazing price! When it comes down to communication & negotiation skills, Nikki is who you want to use!
- Lance & Amanda Nikki is a true professional. We really received white glove customer service that made selling our home a breeze! We have worked with other realtors before but never received such great care and communication. If we had questions, Nikki answered them and really made us feel taken care of. Obviously, it was true because our house sold in a matter of days! We highly recommend using Nikki.
- Allison & Eli
We have been working with Nikki for over six years now. In each process, we have always experienced great care and professionalism. When we listed our home recently, not only did we list above the market price, but within 30 days we had a full price offer and closed escrow! Working with escrow was great and we strongly recommend using her.
- Mario & Courtney
“
MY PORTFO FEATURED LIST OF HOMES SOLD With over $500 million in sales closed, I have the knowledge and experience to list your home. I have had the pleasure of working with some of San Diego County’s most beautiful homes. A first impression is everything in this world, especially in real estate. With my marketing plan, I bring in some of the best photographers in the business to shoot my listings. This will ensure that your home is shown with an elegant and luxurious look. Take a look at my most notable sales in San Diego:
SOLD FOR $8,177,000
SOLD FOR $8,800,000
10509 LA PAZ ROAD DEL MAR, CA
12979 TRABUCO WOODS LA JOLLA, CA
SOLD FOR $7,500,000
SOLD FOR $7,500,000
4717 FREIGHTON WAY LA JOLLA, CA
5025 ATRISCO WAY ENCINITAS, CA
OLIO SOLD FOR $7,450,000
SOLD FOR $7,000,000
7038 MISSION TRAILS DRIVE, SOLANA BEACH, CA
14 SPRINGER STREET, RANCHO SANTA FE, CA
SOLD FOR $6,950,000
SOLD FOR $6,500,000
72 LAFAYETTE ROAD, RANCHO SANTA FE, CA
55 WESTON DRIVE, LA JOLLA, CA
SOLD FOR $6,000,000
SOLD FOR $5,999,000
10 EAST WAY, SAN DIEGO, CA
918 BRIDGE DRIVE, DEL MAR, CA
HOW I PROPOSE TO WORK WITH YOU 1.
Listen to your goals and expectations
6.
Determine the market value of your property
2.
Understand what makes your home valuable
7.
Discuss optimal pricing strategies
3.
Share why you should list your home with a CENTURY 21ÂŽ professional
8.
Select the listing price for your home
9.
Share resources and tips to help you get started
10.
Answer any questions you may have
4. 5.
Highlight how our presence and services can help you Show a 21-point marketing plan to sell your home
YOUR WHY IN SELLING YOUR HOME Because understanding your dreams and expectations are the starting point of our selling process. Let’s discuss:
WHY are you selling? WHEN would you like to move? WHERE do you anticipate challenges, if any? WHAT specific services can I provide?
CHECKLIST WHAT DOES IT TAKE TO SELL A PROPERTY?
Financial, legal, marketing, screening, security - selling your home requires experience in multiple skill-sets. Go through the questions below and see if you can check off every single one of them.
Understand your goals, objectives and expectations - it’s all about you! Understand your home and its valuable features and benefits. Discuss the benefits of listing your home with a CENTURY 21® professional. Discuss our local market presence and my professional representation services. Discuss current market conditions and market data to establish the market value of your home. Discuss your pricing thoughts and pricing strategies. Select the listing price for your home. Assure your confidence in our service.
KEY FACTORS IN SELLING YOUR HOME HOW LONG WILL IT TAKE TO SELL YOUR PROPERTY? Some properties sell in a few days, others may take several months. By recognizing the factors that influence marketing a home, we can significantly control the time to market. A PROPER BALANCE OF THESE KEY MARKET FACTORS WILL EXPEDITE YOUR SALE: 1. Location Location is the single greatest factor affecting value. A neighborhood’s desirability is basic to a property’s fair market value. 2. Competition Buyers compare your property against others in that neighborhood, and interpret value based on properties available on the market. 3. Timing The real estate market may reflect a “buyers” or “sellers” market. Market conditions cannot be manipulated; an individually tailored marketing plan of action must be developed for each property. 4. Condition The property condition will affect price and speed of sale. Optimizing physical appearance and advance preparation for marketing maximizes value. 5. Terms The more terms available, the larger the market, the quicker the sale and the higher the price. Terms structured to meet your objectives are important to successful marketing. 6. Price If the property is not properly priced, a sale may be delayed or even prevented. Reviewing the Comparative Market Analysis assists you in determining the best possible price.
POWE O F
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TOTAL BRAND AWARENESS According to a 2017 Millward Brown study, the CENTURY 21® brand holds its position as the leader in brand awareness among consumers within our competitive set -a position we’ve held for 19 years in a row.
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MOST RECOGNIZED 32% of individuals surveyed identified the CENTURY 21® brand as the most recognized brand in real estate. The nearest competitor lagged a substantial 5% behind.
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WEB PRESENCE WHAT YOU CAN EXPECT FROM US AS A CENTURY 21® PROFESSIONAL I WILL: • Provide you with professional, personalized service • Monitor details and coordinate marketing activities for the sale of your home • Show your property to qualified buyers • Present all written offers • Facilitate the closing TO HELP SELL YOUR HOME, WE WILL UTILIZE THE CENTURY 21 SYSTEM WHICH INCLUDES PROPRIETARY MARKETING TOOLS, A GLOBAL NETWORK AND PROVEN SERVICES:
CENTURY 21 INTERNET MARKETING PROGRAM
SM
• century21.com • century21 espanol.com • century21global.com • Neighborhood profiles • Targeted e-mail communication • Social media presence - Facebook® - Twitter ® - YouTube ® - Flickr® • Website listing distribution network
• National advertising • Local advertising • Preferred Client Club • Direct mail marketing • CENTURY 21 Fine Homes & Estates® digital magazine • Global Referral Network • SELLER SERVICE PLEDGE® • Buyer lead distribution program (LeadRouter ) • Client lead reporting tool SM
SM
YOUR LISTINGS ON WEBSITES NATION
N 200+ NWIDE
To connect with as many buyers as possible, the C21® Syndicated Listings Program distributes listings to hundreds of websites to expand online reach and drive leads.
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67M total visits in 2018
4.8M total visits per month
WE’RE ALWAYS RESPONSIVE AND MOBILE. JUST LIKE YOUR LISTING. Close to 76% of buyers who used their mobile device to search, found their home through a mobile application.* We have all the tools to make your property look great on the go:
USER-FRIENDLY 79% of consumers leave a non-mobile optimized site. So century21.com displays your home in its responsive interface optimized for mobile devices.
MULTI-PLATFORM The state-of-the-art CENTURY 21® Zap® suite of digital products attracts and engage online buyers across our website, mobile website and mobile app.
INTERACTIVE Agents can monitor each prospect’s website activity. So I can predict who is “ready” and reach out at the right time, through chats or comments, to elicit a response.
*2018 National Association of Realtors Profile of Home Buyers and Sellers.
MOBILE APP
CONNECTING WITH BUYERS
At the touch of a finger, your home will be available in full screen for buyers using our mobile app on their smartphones and tablets.
NATIONAL ADVERTISING
CENTURY 21
NATIONAL ADVERTISING BEYOND PRINT + DIGITAL CENTURY 21 Real Estate breaks through the clutter of traditional home alignments and reaches an engaged audience by leaning into ESPN partnership.
21% of home buyers and sellers A25 - 49 watched ESPN in the past week 17% watch SportsCenter weekly.
1.
Audience: 2.7MM A25 - 49 expected buyers & sellers
2. Passive viewership 3.
Advertising environment cluttered with home-related brands and products
1.
Audience: 3.5MM A25 - 49 expected buyers & sellers
viewership - 89% content 2. Active viewed live
3.
Unique brand within the sports environment
PRICING
P R I C ING SM ART A good pricing strategy requires a balancing act that weighs a variety of important factors including:
MARKET CONDITION
PROPERTY LOCATION
TIMING
PROPERTY CONDITION
MARKET TRENDS
COMPARATIVE ANALYSIS OF PROPERTIES SOLD IN THE AREA TI M ING & P R IC IN G Overpricing a home can result in damaging effects. It does not position your home among similar properties of the same value. Additionally, a newly listed property attracts the most interest, but if it’s priced too high, home buyers will steer clear. You’ll be forced to adjust the price far lower than desired, or worse: you’ll end up with no sale at all.
MARKETING
MARKETING PLAN OF ACTION FIRST WEEK ON THE MARKET • Enter listing into MLS system. • Put up “For Sale” sign. • Install lock box. • Take property photos. • Prepare property flyer/brochure. • Submit property listing with photos to select real estate websites. SECOND WEEK ON THE MARKET • Schedule Virtual Tour. • Invite local Realtors to tour home. • Prepare and place advertisements with select print and online media outlets. THIRD WEEK ON THE MARKET • Submit Open House announcement to MLS & Office Sales meeting. • Prepare and distribute special Open House flyer. • Hold Sunday Open House. ON-GOING • Handle incoming calls and schedule showing appointments. • Update owner on showings. • Pre-qualify buyers. • Present all offers and recommend counter-offer strategies. • Review price based on agent input & market conditions. ASAP • Obtain an acceptable contract on your property!
21 STEPS. AND MY 121% The marketing plan to sell 7676 Hazard Center Drive
OUR 21 STEP MARKETING PLAN 1 . Recommend a pre-listing inspection and hiring a professional home staging service 2. Develop a Comparative Market Analysis (CMA) 3. Create a photo slideshow or virtual tour to post on listing websites 4. Enter your listing into the local Multiple Listing Service 5. Place the CENTURY 21® “For Sale” yard sign 6. Announce your listing to sales associates in my office and other CENTURY 21 offices in the area 7. Place a “Lock Box” on your door to provide easy access for other sales associates 8. Place your listing on our century21.com website 9. Distribute your listing to hundreds of Listing Partners 10. Place your listing on social media sites like Facebook®, Twitter®, and YouTube® 11. Place your listing on my personal website 12. Create a Unique Property Site for your listing 13. Prepare full color property flyers and brochures to showcase your home to buyers and other sales associates 14. Offer the CENTURY 21 Home Protection Plan® that can help attract buyers to your property 15. Schedule email marketing pieces to my entire list of contacts and past clients as well as area REALTORS® 16. Print (newspaper) and direct mail advertising in our local area - Just Listed Cards - Open House Cards 17. Hold an Open House for area REALTORS and the public 18. Tour your home with prospective buyers 19. Provide you with constant feedback from buyer showings 20. Send you weekly online activity reports on your property 21. Negotiate with potential buyers on your behalf to help get you to the closing table
SOCIAL MEDIA TO FIND THE RIGHT BUYER Millions of people use social media channels like Facebook®, Twitter®, YouTube®, and lnstagram® daily . The CENTURY 21® System, the cutting edge of real-estate marketing, successfully uses social media to promote your property listing and locate the right buyer for it.
PRINT ADVERTISING THE BEAUTY OF PRINT ADVERTISING Our Print Campaigns Include: • Local and national newspaper and real estate magazine ads • Direct mail postcards • Flyers • Property brochures with detailed information
PHOTO + VIDEO IMPECCABLE IMAGERY Before potential buyers even walk through the door, they’ll be introduced to your property through our comprehensive and wide-reaching digital and print advertising efforts including video and virtual tours. With the use of impeccable photography and videography, your property is already set up for success before the first open house.
HOME STAGING STAGED FOR SUCCESS Leave a lasting and powerful impression with home staging. Whether it’s simple decluttering or a full-scale approach, staging accentuates all of the best features of your home while compelling potential buyers to see it as their own. Additionally, a beautifully staged home photographs better, providing a more impactful impression through print and digital media, as well.
SELLING A UNIQUE VALUE To advertise your home effectively and position it properly in the market, we want to determine the unique value of your home. It begins with a thorough market analysis of comparable properties in the area. It continues with a discovery and establishment of the best qualities of your property, which will be highlighted through staging, photography, and advertising.
CENTURY
AWARD
Y 21
D
LO C A L R E AC H
LOCAL MARKET
17 OFFICES ANAHEIM
LA MESA
SAN DIEGO
222. S. Harbor Blvd #530 Anaheim, CA 92805 714.780.0500
5640 Baltimore Dr La Mesa, CA 91942 619.463.5000
7676 Hazard Ctr Dr #200 San Diego, CA 921 08 619.471.2000
ANAHEIM HILLS
RAMONA
TEMECULA
160 North Riverview Dr #350 Anaheim, CA 92808 714.974.4900
1306 Main St Ramona, CA 92065 760.283.81 00
30589 Temecula Pkwy Temecula, CA 92592 951.491.7000
CARLSBAD
RANCHO SAN DIEGO
2011 Palomar Airport Rd #308 Carlsbad, CA 92011 760.828.4400
1530 Hilton Head Rd #201 El CaJon, CA 92019 619.593.4300
UNIVERSITY CITY/ LA JOLLA
CORPORATE
RANCHO SANTA MARGARITA
7676 Hazard Center Dr #300 San Diego, CA 92108 619.471.2000
EASTLAKE 860 Kuhn Dr #200 Chula Vista, CA 91914 619.475.7777
PEÑASQUITOS 9888 Carmel Mtn Rd Ste A San Diego, CA 92129 858.444.2400
IRVINE 4000 Barranca Pkwy #110 Irvine, CA 92604 949.551.7000
6112 Regents Rd Ste A San Diego, CA 92122 858.450.2100
CHINO HILLS
22342 Avenida Empresa #150 Rancho Santa Margarita, CA 92688 949.480.5200
13920 City Ctr Dr #260 Chino Hills, CA 91709 909.606.1299
SAN CLEMENTE
114 Dona Luz Street Taos, NM 87571 575.758.0080
229 Avenida Del Mar San Clemente, CA 92672 949.492.5413
TAOS
CENTURY 21 Award has over 1000 agents working together to showcase your home throughout Southern Californa and Taos, NM.
#1
Centur y 21 franchise in a l l o f t h e We s t C o a s t
#3
Centur y 21 franchise in THE WORLD
CENTURY 21 AWARD CARES
WE PUT OUR MONEY WHERE OUR HEART IS FOR 30 YEARS, the CENTURY 21® System has been a proud philanthropic partner of EasterSeals®. As one of EasterSeals’ largest corporate sponsors, we are proud of our long-standing relationship with this charitable organization.
OVER $123 MILLION RAISED TO DATE Our brokers, sales associates and employees work together to raise funds in support of the EasterSeals mission: to provide exceptional services, education, outreach and advocacy so that people with disabilities can live, learn, work and play in our communities.
AND YOU CAN PLAY A PART TOO With our “Closings for Kids” program, each of our sales associates can donate a portion of their commission from every closing to their local Easter Seals chapter. So when you choose an agent who participates, you help contribute to EasterSeals too.
OUR After making the tough decision to sell your home the next impactful decision you’ll make is finding the right Real Estate Professional to guide you through that process. The next choice can help make or break your selling experience; and that is partnering with the right Escrow Professional to take you across the finish line. Escrow Network Group, Inc. has been a consistent presence in the Southern California real estate industry, with offices located in both Orange County and San Diego County. These elite group of Escrow Professionals have continued to go above and beyond for their clients. They provide more than just great service; they are a valued resource in our industry. Having been in business for over 20 years, Escrow Network Group, Inc., has a strong foundation of knowledge and expertise. Having Escrow Group, Inc. by our side will guarantee a smooth and stress-free experience!
ESCROW OFFICERS TEGAN TABOR-POWELL - RANCHO SANTA MARGARITA 949.480.5305 • 22342 • AVENIDA EMPRESA, SUITE 155, RSM, CA 92688 Tegan has been an Escrow Officer in Orange County since 2002, and is a local Rancho Santa Margarita resident. She is an upbeat and positive professional who is skilled in a diversity of real estate transactions. Tegan is highly-driven, an excellent problem-solver, and goes above and beyond ensuring timely, smooth transactions. Tegan is an avid music lover and enjoys the outdoors; you can find her spending time with family, friends, and her horse, Beau.
BRITNEY CARLSON - RANCHO SANTA MARGARITA 949.480.5305 • 22342 AVENIDA EMPRESA, SUITE 155, RSM, CA 92688 Brittney Carlson began her career in escrow as a receptionist in 2005, and since has become proficient in refinances, residential resales, bank-owned sales, relocation sales, short sales, FSBO’s and 1031 exchanges. She has a true knack for getting to know all of her clients and making escrow a more personal experience. Brittney grew up locally to our Rancho Santa Margarita office. She married in 2009 and has two beautiful children. She enjoys spending time with her family, cooking up a storm, and swimming in the pool or the ocean.
TYNESHA MCCAULEY - SAN DIEGO 619.471.2222 • 7676 HAZARD CENTER DR. #150, SAN DIEGO, CA 92108 Tynesha started in the Escrow business in 1998, at the early age of 19, and likes that her job helps families achieve the American dream. Being a wonderful team leader, she makes the work environment fun and rewarding; greeting everyone coming in the office with a great big smile and is ready to laugh! She was born in San Diego and raised by her hardworking and ambitious grandmother, who is also her inspiration and passed these traits to her. Tynesha is a homebody and likes to read, go to the movies, bowling, and shooting pool. She takes great pride in raising her 2 children, a daughter 16 and a son 21.
MONICA JARABA - ANAHEIM HILLS 714.528.9595 • 160 N. RIVERVIEW DR. SUITE 325, ANAHEIM HILLS, CA 92808 Monica brings over 20+ years of experience in the escrow industry. She believes in “service with a smile”, and her philosophy is simply “work hard and be nice to people”. She strives to make her clients feel comfortable and at ease with an open door policy which welcomes everyone to email, call, or just walk on in. Her FAMILY brings the most joy to her life; when she is not working she is having fun with her husband and 2 sons. She enjoys being outside either at the beach or in her garden.
LISTING 1.
C O N S U LTATI ON
2.
MA RK E T RE S E A R C H + C OMPA R ATI VE A NA LYSI S
3.
ST R ATE G I C PRI C I NG
4.
H O ME STAGI N G
5.
PH OTO GR A PH Y + V I D E OG R A PHY
6.
PRI N T + D I G I TA L A DVERTI SI NG
7.
PRE S E N TI N G THE HOME
8.
NE GOTI ATI O N
9.
E SC ROW
10.
C LO S I N G
11 THINGS YOU NEED TO LIST YOUR PROPERTY
CHECKLIST
1.
L ast year ’s tax bill
2.
Sur vey
3.
Account num bers for m or tgage
4.
3 copies of the key to the front or m a in entrance door
5.
Invoices for repairs or im provem ents to the proper ty
6.
A list of inclusions and exclusions in the sale
7.
Any interior or exterior pictures of the proper ty
8.
Declarations / covenants / deed restr ic tion s (if applicable)
9.
Utility bills, actual m onthly costs or mon th l y budget
10. 11.
Inform ation on special assessm ents (if applicable) Hom eowners / Condom inium association s inform ation (if applicable) • Am ount • Com pany • Address • Contact nam e • Phone num ber
SELLER’S ESTIMATED PROCEEDS PROPOSED SELLING PRICE 1 st Mo r tga g e Ti t l e I n s u ra n ce B ro ke ra g e Fe e H o m e Wa r ra n t y Po l icy Te r m i te I n s p e c t i o n Do c u m e n t Pre p a ration Ap p ra i s a l Fe e Re co rd i n g Fe e
APPROXIMATE NET PROCEEDS DISCLAIMER: Items and amounts presented are estimates only.
$0
N I K K I C O P PA Branch Manager, REALTOR® DRE# 01266573 619.274.1426 ncoppa@century21award.com @NikkiCoppa
W W W. C E N T U R Y 2 1 AWA R D . C O M