Public relations

The public relations and events team manages council’s relationship with the community and stakeholders.

The team’s objective is to use traditional and digital media alongside other public relations practices to influence behaviour change (such as cleaning up after a dog); inform people about the day-to-day operations of the council (how people’s rates are being spent); enhance the reputation of council (tell good news stories and promote achievements) and response in times of crisis; and explain council’s policies, decisions and programs (what are the rules and regulations people need to know).

This is a snapshot of stories, topics and campaigns that were popular in 2021-2022.

Top social media posts by engagement

1. Congratulations to all our new citizens 2. Vandalism at Lions Park, Emerald

3. Light Up CH winners – regional Christmas light competition 4. Australia Day award winners 5. New playgrounds in Capella and Emerald

Top social media posts by reach

1. Cattle on the moooove from Capella to Emerald 2. Blackwater skate park opening 3. Final trainee intake for 2022

4. Flash flooding in the Gemfields 5. April road updates

Top media stories by reach

1. Central Queensland residents flee rising floodwaters for the second time in 8 months (Gemfields flood event, November 2021) 2. Queensland roads closed due to widespread flooding (Queensland flooding, January 2022) 3. Queensland mum's fight to keep son’s memorial at park 4. New budget to help renew old resources: Budget breakdown for Central Highlands Regional Council 5. Capricorn School of Distance Education:

Department gives Emerald’s The Station and The

Shed a passing grade for use in December 2022 6. New tower for Duaringa to benefit Bluff, Rolleston and Dingo internet speeds 7. Colin Boyce Scott Buchholz announce further funding for Bonnie Doon Springsure Tambo Rd 8. Central Highlands Australia Day Awards for 2022 9. Regional Arts Development Fund (RADF) funding available for arts and cultural events in Central

Highlands 10. Central Highlands Regional Council helps 40 isolated rural families unite at special camp site (Distance education) 11. Springsure welcomes Long Drive for Drought with family fun day 12. Central Highlands Regional Council approves new

Metro Petroleum service station on Capricorn

Highway at Blackwater

E News

„ 1,628 subscribers

„ Average open rate 38.4% „ Average click rate 11.3% „ 49% viewed on desktop „ 51% viewed on mobile

Campaigns/projects

„ Drop20 water conservation campaign „ Volunteers Week 2022

„ Light Up CH „ Trainee and apprenticeship intake 2021 „ 2022 Australia Day Awards „ Buy Local, Grow Local – local procurement campaign „ Corporate Plan 2022-2027 „ Draft Resource Recovery (Waste Management)

Strategy 2022-2032 „ Central Highlands Regional Council Budget 2022-2023