CEMS Magazine | May 2011
Interview
Alvaro DE ANSORENA
AA. I always had a passion for creating things and creating a company has always been my goal. I was just waiting for an opportunity and with the economic crisis I saw it. CEMS gave me confidence and security in doing it and believing that it was possible.
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in what way did the CEMS experience help prepare you for your business venture today?
of our Internet clients. In other words, and with whom you look in the same we help our clients use the Internet to direction and adhere to similar values AR. In CEMS you can learn how sell and promote their products with in business. to complete successful projects. But you individual tailor-made models. AA. For anyone considering also learn to manage yourself – and AA. Fixalo.com is an Internet opening a start-up, I think the most this is something we sometimes tend to forget. That the key project you are start-up based in Madrid, dedicated important thing is to be positive 99% managing every day is YOU. One of to putting in contact users who need of the time. I believe that this is like the key skills nowadays is to make the a service, with service providers in a a marathon race so you have to know right choices in the endless spectrum of marketplace environment. A user makes yourself well, and keep a good rhythm a posting describing the service he or in order to win the race. Secondly, I opportunities that arise all the time. she is looking for. The posting is made believe it is crucial to select the right AA. Today there are extremely public so that providers can bid on it. partners. It’s important that the team is talented people around and especially The poster examines all the bids and mixed and has complementary profiles. at a global level. However one asset that the opinions about the providers from sets the difference between the best other users and chooses the one that fits Would you consider hiring and the very best are intangible such as his or her needs best. CEMS graduates to work for cultural exposure. In my opinion CEMS your company? offers you the possibility to understand What advice would you give things from the very top with an open mindset due to the type of work and to CEMS students considering the AR. I have already hired one CEMS Club member and I am very people you encounter during the year. entrepreneurial path? satisfied with our cooperation. CEMS AR. If you have the people have the drive I like. They do not Can you describe the entrepreneurial spirit somewhere like routine, meaning to do only what activity of the company for inside you and you feel it is something is expected and then just “be”. They which CEMS was a springboard? you want to try, go for it. Try! If you like to take initiative, face challenges, have an area you feel strong in or do things that are new, but always with AR. Marketing Wizards is a search you are very interested in – try. Only a professional approach to assure good engine marketing agency operation if you risk, you can see the return. self-branding and PR. in Poland, with projects from foreign And you can only regret the things AA. As soon as my company can clients. We are doing Internet marketing you tried. Just remember to have the campaigns based mainly on Google right people around you; people who afford it, I’ll hire a CEMS student! Of AdWords to support the sales activities are good partners, who inspire you course they will be top priority!
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