CEMS Magazine | May 2011
THE TRIPLE M of ORGANIZATIONS Man, Management and Myth
STRATEGIC MANAGEMENT Competitiveness and Globalization
Edited by Edeltraud Hanappi-Edger
April 2011 ISBN number: 9781408019184
2011
The Triple M of Organizations: Man, Management and Myth
Strategic Management: Competitiveness and Globalization
What has management to do with myths? And how does gender enter the stage? This book identifies frequently used key arguments in gender discussions on management and organisations and will unmask them as myths. Be it that management is rational, be it that organizations are gender-neutral, be it that women will change technology, will be shown to be a set of superficial declarations not withstanding critical scrutiny. All the “reasons” for genderspecific organisational phenomena will be proved to exist simply to maintain power structures and thereby systematically (but subtly) reproduce dominant organisational cultures and stabilise taken-forgranted knowledge in particular with respect to gender issues. The demystification of selected organisational phenomena is based upon several of the author’s recent research projects and empirical studies of the author Edeltraud Hanappi-Egger from WU Vienna.
Volberda, Morgan and Reinmoeller have joined with Hitt, Ireland and Hoskisson to develop a truly landmark strategic management textbook that is ideally suited for courses in Europe, the Middle East and Africa as well as other global markets. With a new process perspective to supplement the text’s trademark integrated approach, Strategic Management provides a comprehensive and thorough coverage of the subject. Whilst maintaining the strengths and hallmark features of the original work, this new strategy text has been specially prepared to match the modern EMEA curriculum with boosted coverage of implementation issues, analysis of how firms use strategic management tools, techniques and concepts, a balanced emphasis on economics and resourcebased perspectives and expanded coverage of comparative governance and organizational renewal.
Please email edeltraud.hanappi-egger@wu.ac.at for more information The webpage of the book is http://www.springer.com/social+sciences/book/978-3-7091-0555- Please email emea.info@cengage.com and quote ‘SMSVOL’ 9?detailsPage=authorsAndEditors to request a free review copy*
Edeltraud Hanappi-Egger
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