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2011 Spring : CEMS Magazine

Page 54

THINK TANK

THE COLLABORATIVE ENTERPRISE Creating Values for a Sustainable World Edited by ANTONIO TENCATI LASZLO ZSOLNAI 2010

The Collaborative Enterprise: Creating Value for a Sustainable World As an output of the joint research project of the CSR Unit of Bocconi University Milan and the Business Ethics Center of Cor vinus University of Budapest a new book has been published under the title The Collaborative Enterprise: Creating Values for a Sustainable World edited by Antonio Tencati and Laszlo Zsolnai, 2010. Oxford, Peter Lang Academic Publishers. The authors - including professors from Bocconi University Milan, NHH Nor wegian School of Economics and Business Administration Bergen, Rotterdam School of Management and Corvinus University of Budapest - argue that the current pattern of global development is unsustainable especially because of the detrimental social and environmental effects of the prevailing mainstream business model. A change of paradigm is needed. Business should respect the ecological and social limits in which it operates and embed its activities in the natural and social systems. The book promotes a collaborative way of doing business, based on a positive view of the self and others. It collects theoretical contributions, case studies and business initiatives, which show that a collaborative enterprise is not only possible but also a feasible and desirable alternative to the current managerial models. Enterprises seeking to build long-lasting, mutually beneficial relationships with all their constituencies, while producing values for their stakeholder networks, represent hopes for a better future.

From 20th-22nd May, a CEMS Ph.D. workshop entitled "Sustainability and Responsibility in Business" was held at the Corvinus University of Budapest. The aim of the workshop was to present the main results of the book and to discuss its implications for business strategy, corporate sustainability and business ethics. Information about the Ph.D. workshop can be obtained from Laszlo Zsolnai, Professor and Director, Business Ethics Center, Corvinus University of Budapest. Email: laszlo_zsolnai@interware.hu

The webpage of the book is http://laszlo-zsolnai.net/content/collaborative-enterprise-creatingvalues-sustainable-world

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Laszlo ZSOLNAI


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