Feature {alumni
in the field}
CSR – a conviction, not something you learn When asked how her interest for CSR started, Daniela persuasively replies that she cannot really tell because “you don’t learn it, you feel it, you are deeply convinced it’s the right way to do business because committing to CSR is costly, it takes much effort. But you overcome everything when you know your work is positive for your community”. And she is not afraid of the side effects of a possible “CSR fashion”: she considers it positive that big companies can invest big amounts of money on CSRbased projects, even if those that are only following a fashion without deeper social beliefs will most probably cut theses expenses at the first downturn in business. To her, the strong basis of social sustainability is composed of “small companies that have a completely different approach. They create an ethical supply chain, built of local partners, that is growing, regardless of fashion. CSR is embedded in their DNA”.
A message to CEMS students and alumni To her, CEMS graduates’ team work ability can make the difference in the world of CSR. Her personal advice to CEMS students and alumni willing to commit themselves professionally to social responsibility is to look closer at the opportunities that small businesses can offer in this respect, and more importantly, not to be afraid "to follow their dreams“
Daniela GIARDINIERI CEMS 2006 (Bocconi-ESADE)
FACTS In Le Marche, 86% of the companies count less than 10 employees. In Le Marche, life expectancy is the highest in Italy.
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