CEMS Magazine | May 2011
Prof. Zeynep Gürhan CANLI
Koç University Graduate School of Business Director
"Inclusive markets and bottom-of-thepyramid issues bring a novel perspective to our present view about how businesses operate in a global and highly volatile world. This perspective increases students' sensitivity to a much-needed stakeholder perspective for sustainable business development. It also helps students realise that ethical business practices and profitability can co-exist in the long run."
Husnu Avsar Gurdal Koç University Student
"During my admission interviews, Koç University's Graduate School of Business inquired about my understanding of ethics and analyzed my attitude towards social responsibility. They asked me to provide them with real-life examples of how I put my ethical values into practice. From a candidate's point of view, the importance they put on such issues, demonstrates that the University was looking for candidates that would add value not only in the classroom but also to society at large.”
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