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CEMS - The Graphic Charter

Page 15

Typeface The two typefaces that are to be used in all of the CEMS publications are Rotis Serif and Rotis sans Serif. This choice of font is designed to mirror the values and characteristics of CEMS: the fine letters with serif embody excellence, intelligence and subtlety, whilst the straight, upright capital letters convey prestige, status and rigour. The version without serif adds a modern, contemporary feel to the visual identity, reflecting the youth, dynamism and commitment of the students, alumni, schools and companies that comprise the CEMS alliance. The authorised substitution typefaces for the Web and for Word documents are Times New Roman and Trebuchet MS.

Typo

Rotis Serif

Rotis sans Serif

Rotis Serif 55

Rotis sans Serif 55

ABCDEFGHIJKLM NOPQRSTUVW XYZabcdefghijkl mnopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Rotis Serif 65

Rotis sans Serif 65

ABCDEFGHIJKL MNOPQRSTUV WXYZabcdefghijkl mnopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

Rotis Serif 56 Italic

Rotis sans Serif 56 Italic

ABCDEFGHIJKL MNOPQRSTUVW XYZabcdefghijkl mnopqrstuvwxyz 1234567890

ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890

gr


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