How To Effectively Brand A Celebrity Managing the campaigns could be made easier with social media tools which can do the work for you, even when you are sleeping. By utilizing Twitter services, for example, which will tweet throughout the day, you could sit back and watch the buzz around a celebrity increase even as you are not typing at your keyboard. Managing the campaigns is the most important part of the process of social media management, so this part of your new job is where your focus will be. Just like with any job, you have to know about the tools you will be making use of so as to use them most effectively. There are three main social platforms that will help a celeb with their social media goals: Twitter, Facebook, and YouTube. Now, these are not the only social media tools available, but they are considered to be the most important. Let us take a brief look at making use of twitter as a social media for celebrities which can profit celebrities. When Twitter was first ushered into the discussion of internet marketing, it was not supposed to be a very effective tool. After all, how much can you do with just 140 characters? But when you stop to think about it, the world is moving fast and having less space in which to market or to educate is actually a better way of reaching out to internet audiences. You have to think about what you are going to say, how you’re going to say it and how you could maximize the space and though several people still aren’t interested in the Twitter revolution, many others are - as well as celebrities and athletes. Quickly and succinctly, they can connect with fans and agents about everything from what they had for breakfast to what their next project is.
When you have a limited space in which to work, you have to be clear about what the customer wants and how they wish to be perceived. Often called a ‘brand,’ you have to decide (with the help of the celebrity) how they want to be perceived and what sort of Twitter personality they may want on-line. There are a few different types of personalities you may see on the internet via Twitter: The Casual Twitter Celeb, The Marketing Twitter Celeb, The Do-gooder Celeb, The Drama Celeb and The Conversationalist. The celeb with whom you work will have to be clear about how you’ll portray them on the Twitter platform, especially when you’ll both be sharing Twitter responsibilities. When one individual sounds one way and the other person sounds another way, it could be confusing for fans and it can make people start to doubt the authenticity of the tweets. Branding a celebrity might sound like a hard task, but they’ve perhaps already done most of the work for you. Since celebrities have to brand themselves so as to become celebrities, they might already know how they want to be portrayed on Twitter. It seems a little complicated but it is just like riding a bike or swimming. After the initial bumps and obstacles you become a master in no time.