Part Two
Laying the Foundation
As with any new strategy, try and test a variety of social media tactics to see which has the most significant impact on your goals. For more information on standard social media tactics, objectives and metrics, go to: http://www.marketo. com/B2B-Social-Media-Plan-Template.pdf
What do you want to accomplish and what are your distinct action items for each goal? Social media requires time, effort and resources. Take the tactics you’ve just decided on and associate clear goals, objectives and action items for each one.
Our Example:
Your Turn:
Social Media Tactic:
Blogging
Social Media Tactic:
Time Invested:
2 hours daily
Time Invested:
Short-term objective #1:
Increase brand awareness • Create blog publication schedule • Add RSS button • Promote thought leadership through blog postings on industry best practices
Short-term objective #1:
Short-term objective #2:
Increase engagement • Respond to comments within 24 hours • Add links to blog on website and in e-newsletter • Invite relevant guest bloggers and market to their networks
Short-term objective #2:
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