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PO R T FO L I O 2016 G R A P H I C • D E S I G N


GREET


TINGS

Hello there! I am Cecilia So and I have an extreme passion to work in many fields relating to visual designing. I value every feedback for what I do and do things in the best positive and effective way. I am eager to learn new things in order to expand my area of expertise. I also like to work on the broad scope of projects in various way. I have the ability to work under most of the circumstances. Either work individually or as a team, I feel pleasant with both.


CURRICULUM VITAE BASIC INFO Full Name

Date of Birth

So Hoi Ying

27 January 1996 Chinese

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Email

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ceciliaso29@gmail.com

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EDUCATION

EXPERIENCE

Mobile

Nationality

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+44 7477416286 (U.K) +852 96323669 (H.K)

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SOFTWARE

Adobe Photoshop

Adobe Indesign

Adobe Illustrator

Adobe After Effect

Microsoft office

Final Cut Pro

Adobe Dreamweaver

EXPERTISE Branding Illustration Editorial Typography Animation Photography Website Interface Design

LANGUAGE Cantonese Native Mandarin Fluent English Fluent

INTEREST Music Westlife, Maroon5 ,Pentatonix, Hin Cheung

Movie Inside-Outs, Zootopia, Hunger Games, X-men, Matrix, Forrest Gump

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SKILL SET


W R S


O K

PRESENTED IN THIS PORTFOLIO ARE SOME OF MY BEST DESIGNS.


01 THE METAMORPHOSIS Book Design

The Metamorphosis is novella by Franz Kafka, a jewish writer. The story begins with a travelling salesman, Gregor Samsa, waking to find himself transformed into a large, monstrous insect-like creature. The rest of the story deals with Gregor’s attempts to adjust to his new condition as he deals with being burdensome to his parents and sister, who are repelled by the horrible, verminous creature Gregor has become. I am asked to redesign the cover and a section of the book. I have been to Prague, where the writer’s birthplace, in order to get some first-hand visual references. Taking the inspiration from the journey, I decided gothic, seamy and gloomy style as my theme for the book. Making a classic, traditional book, I designed the cover in dark red, leather texture like a gothic bible, embossing the title of the book.


Each chapter have the main greenish color to build the intranquil, sordid ambience.


02 NHS ANTI-OBESITY CAMPAIGN Animation / Visual Identity

This is an assignment back in the studio when I was asked to create the visual identity of an campaign under NHS. This campaign was made up to build the awareness among primary students about their unhealthy eating habits and emphasis on the importance of balanced diet and the seriousness of childhood obesity issue.As our target audience are kids and their parents, I create a set of animated characters to help the viewers retain the message readily. Each characters represents different food group from the food pyramid. Moreover, with the help the appealing characters, they can free-associate with the concept and message of the campaign. I also use a “superhero versus villain” concept in the 60s animated video to help the viewers embody the values and actions to become one of the heroes and fight against obesity. The tagline of the animated video is “Pack your healthy lunchbox and be the hero.” The new logo I have create, which contains bright colors (e.g. red and yellow), suits the vision and aims of the campaign. Apart from the use of color, many information is displayed with cute illustrations to draw more attention. Furthermore, I have done a proposal discussing the cost and advertising strategy of the campaign.


Animated characters (from left to right): Lunchbox, whole grain bread, cheese, sugar, pear and chicken leg.


A storyboard for the 60 seconds animation video.


Check the animated gif on

http://giphy.com/gifs/lunchbox-obesity-hero-food-monster-l0K49P1iCE8Y5TH9e


Check the animated gif on

http://giphy.com/gifs/lunchbox-obesity-hero-food-monster-l0K49P1iCE8Y5TH9e


Check the animated gif on

http://giphy.com/gifs/lunchbox-obesity-hero-food-monster-l0K49P1iCE8Y5TH9e


A poster display in London underground and on the urban street.


03 POLITICALLY INCORRECT ALPHABET BOOK Book Design

This project was done at the end of my first year in university. The context of this book is about stereotypes towards people from different countries. From Antartica (letter A) to Zimbabwe (letter Z), I stated out the general but ironic stereotypes towards the local people in that country. I create a childish and lovely illustrations in order to create an illusion. There is famous cliche, “Don’t judge a book by its cover”. In this case, the layout, style and cover of the book look completely fine and apparently aim on the younger age readers. But, when looking at the content, readers should find it politically correct or incorrect and lay doubt on the stereotypes I given. This book is to provoke readers to think twice.


04 ARABIAN  NIGHTS THE LITTLE HUNCHBACK EBook Design

For this project, I designed and produced an electronic book based on the Arabian Nights. Although the text is old, the simple, bold cartoon illustration in which I interpreted it and it can give relevance to the readers. I lay the text out in a little scrollable text box that can plausibly serve the user and to either generate or acquire imagery that supports the function of legibility for the reader. The age group of my reader is ages 8-12, who is able to read a chunk of text at an intermediate English level. Check out on https://issuu.com/ceciliaso29/docs/ ebook?e=15885922/35368790


The story displays on the iPad or on an Android tablet.


My final outcome is a working eBook — suitable for deployment on an iPad or on an Android tablet, with 30 screens.


05 Ceci's Illustration Website

As a graphic designer, it is crucial to do selfpromotion by widely using the social media and the Internet; Creating a website is the straight forward and common way to promote myself. I developed a simple interface that would address common operations: home button, next page, previous page, jump to section as well as providing hierarchically meaningful labels and navigation. But more than this I did this in a beautiful way that elegantly frames your work. I aimed to create an interactive website. thus I added a lot specific extra functionality (e.g. pop-ups) or interaction (e.g. roll-overs). This one-page website enables visitor to vie my work through the oho gallery and contact me online. The web design were done with the use of Dreamweaver (HTML 5,CSS), Illustrator and Photoshop.


Click the link to check out the website: http://homepages.lboro.ac.uk/~achys/


Layout for Work Description Page and About Me Page display on mobile.


06 LINGNAN UNIVERSITY HALL TEE

Commissioned work T-shirt design

The t-shirts were designed for student accommodate in Lingnan University Wong Hoo Chuen Hall. As requested, I kept the color in blue and yellow, color contrast high and worked towards the typography throughout the piece. Since only students living in Wong Hoo Chuen Hall can wear the tees, so I went with the Letter “W� in the title of the Hall and design as a way of emphasizing their sense of belonging towards their hall.


v

07 TEK SIMKHADA'S JOURNEY IN NEPAL Blog Illustration

This illustration is created for my friend in university, Tek Simkhada. He is doing a placement in Nepal. In order to record his remarkable journey, he created a blog. Therefore, I am asked to help him design the cover photo of the blog. I depicted a lot traditional Nepal elements to match his theme of the blog, for example, goat, Nepali costumes,Mount Everest, prayer flags and Swayambhunath temple.


08 CDSSA PRESENTS: HKUSU BUSINESS ENRICHING AVENUE 2015 Voluntary work Postcard Design

This set of design was designed to support Business and Economics Association HKUSU. They were free souvenirs, which were distributed to visitors joining the event. Given that the theme of that event was the beauty of nature;The tagline of the event is “Alight upon the jungle paradise�. Hence, my design contained floral elements and patterns juxtaposing with encouraging quotes.


09 DESSERT KITCHEN

Commission work Layout Design

The Dessert Kitchen serves Hong Kong style dessert in Tsim Sha Tsui and Ho Man Tin,Hong Kong. The project was commissioned by the Dessert kitchen, the brief was to create a new VIP card, along with the invitation card and coupons to support their new branch in Ho Man Tin, that would remain linked to their DK Brand, but with an identity of its own. I designed the Dessert Kitchen’s Brand Personality with a minimalistic approach, giving nod to the elegance and simplicity of Food and Beverage industries.


10 DRAWING BAG DESIGN FOR JOINT SCHOOL SCIENCE EXHIBITION 2013 Commissioned work Bag Design

As the theme of the exhibition was all about Science and exploration, the idea of the design screen-printed on the front of the bag came from the “Space Cadet Pinball”. In the game of the “Space Cadet Pinball”, players as a member of a space fleet that completes missions to increase their rank. Every bump to the pinball travelling through the table seems like visitors walking round the exhibition to explore science and to get inspiration.


11 T-SHIRTS DESIGN FOR JOINT SCHOOL SINGING CONTEST 2012 Commissioned work T-shirt design

The t-shirts were designed for helpers in Joint School Singing Contest 2012. I kept the color palettes minimal, color contrast high and worked towards lots of directional geometry throughout the pieces. As helpers are the one to wear them, so I went with a “playing cards” design as a way of emphasizing their responsible function.


12 FOOD & WINE FESTIVAL 2013 Branding Redesign

The idea was to revive those food and special features of the festival but with some new presentations. In the design, gourmets were painted with watercolours and integrated with Adobe Illustrator. This is a personal project and has no affiliation with The Hong Kong Tourism Board and Food and Wine Festival in any way.


Admission tickets layout.


A tote bag layout


13 THINK BIG START YOUNG Self-employment Experience Project

With the helping of “Youth Employment Start� which is under the Hong Kong Labour Department, I set up my own business with practice and business promotion opportunities. This two moth experience of selling tote bag of my own design gave me an authentic experience in designing industry.


14 CARE FOR THE SOLITARY ELDERLY Social campaign

The aim of this campaign was to raise awareness to the solitary elder in Hong Kong. Refer to my research and interviews, most of the solitary elder feel distressed because of lack of care and love from their families. Besides, because of their limits on mobility, they could just often stay at home. In this case, it may lead to depression and an increased risk of home accidents. Therefore, I created a set of postcards and poster visualising the contrast of loneliness and enjoyment of family union.


The act of sending 2 sets of postcards to the solitary elderly show the care and conciousness from the society.


A poster depicting the dream of a solitary elderly is to resonate sympathy towards them.


15 LEICESTER TRIATHLON CLUB VEST Logo Competition (WINNER)

This is a competition held by Leicester Triathlon Club, which I joined in 2014. I am grateful that my design was voted the winner of the club logo competition and was at some stage incorporated in their club kit. Their name ‘Leicester Triathlon Club’ was required to feature in my design. I kept some form of zebra stripe on the club kit as they had the pattern on their previous logo design. I also composed the silhouette of three most popular forms, involves swimming, cycling, and running in my logo design. All in all, I think I won the competition because my design is modern, delicate and fit their aims.


16 DESIGN MUSEUEM KENSINGTON REDESIGN PROJECT Coursework 2016 Branding / Identity

My approach is to focus the connectivity of people and design and utilise the architecture of new Design Museum building as visual inspiration. Considering the two buildings as a silhouette, the Kensington museum has a much more angular design, compared to the building at Shad Thames, which has a more rectangular appearance. The roof of The Kensington building is composed of triangular shapes that change depending on where the viewer stands. Yet, I deem the top view of the roof of the building as the best perspective to feature the architecture of the building. This concept is captured in the identity, where a series of in nite angles is visualised through an origami hyperbolic paraboloid pattern. This pattern is therefore symbolic of the Design Museum, allowing it to be used without text where necessary. The pattern is used broadly across all design outcomes, but also as a guide on which to create a harmonious composition. Hence, a signage system is also created from the paraboloid pattern. My final outcome consists three aspects of exploration, which are print, digital display and the urban environment, to present the identity of Design Museum. Besides, my nal outcome is a versatile identity based around connecting individuals, whether people or design. Utilising the aesthetic styling of the Design Museum roof, the concept is brought together with an angular slash on the logotype, which create bespoke typographic solutions. The Design Museum is the home of design, which boasts an identity devised to bring together individuals from all around the world to give their opinion on the world of design.


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Posters display in underground.


CYCLE REVOLUTION

Kensington London SE1 2YD 020 7940 8750 designmuseuem.org

GENERAL ADMISSION Type: Student Date: 24/11/2016 Time: 10:00 am Price: £6.80 Venue 1

TICKET NUMBER #DM101 CYCLE REVOLUTION Type: Student Date: 24/11/2016 Time: 10:00 am Price: £6.80 Venue 1

Charity No. 800630 This ticket is sold subject to the museum’s term and conditions.

The design of tickets are similar to the poster for exhitbitions, containing gradient stripes, however there won’t be any images.


Design Museum Website interfaces.


The signage wall will cover the contents of the floor,as well as the current and upcoming events.


The shape of paraboloid can also be used to create bespoke iconography. This iconography can then be used on the website, on posters and within the signage.


THANK


YOU

PLEASE FEEL FREE TO CONTACT ME IF YOU ARE INTERESTED e: ceciliaso29@gmail.com m: +44 7477416286


Cecilia So  

Year 2 Graphic Design Student at Loughborough University

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