3. Organisational situation Which organisational factors are true for your organisation? Your organisation is facing a situation in which it: l has a market that is shrinking. l has customers who are increasingly asking for customised products. l needs to iterate with its customers many times before it finds an appropriate solution. l sees that quality is a critical success factor. l wants to coordinate user activities and input.
4. User involvement Which target user groups are important to your organisation? l Launching customers (participate in the development, test prototypes, give feedback). l Reference customers (compare with other products/services and give feedback based on the comparison). l Lead users (are aware of and can express their needs, and can develop solutions). l Non-users (have actively chosen not to use the product or service).
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