BEAUTY
THE PROFESSIONALS
HEAD CASE
THE INSIDER
He’s worked at the best salons in New York and L.A. Now, celebrity hairstylist Cervando Maldonado is readying to debut a place of his own, a 1,300-squarefoot location in West Hollywood named 454 North. “Once I saw the space, I fell in love,” Maldonado says of the 13-station spot, whose curated ’70s French-inspired decor befits his stylish clientele, including Reese Witherspoon, Rosie HuntingtonWhiteley, Lily Aldridge and Kirsten Dunst. As for his forecast for summer tresses: “I’m loving a long layered haircut with either a long, soft fringe or beautiful face-framing layers around the chin.” His tools of the trade: T3 Hot Rollers: “Just roll them in and pull them out about 10 to 15 minutes later for a finished, more polished look.” Sheila Stotts Removal
From left: T3 Volumizing Hot Rollers Luxe, $119, sephora .com. CERVANDO MALDONADO with ROSIE HUNTINGTONWHITELEY. SHEILA STOTTS Removal Brush, $31, sheilastotts .com. SACHAJUAN Volume Powder, $20, barneys.com.
Beauty (bits) Brush: “I use it to brush out wet and dry hair, which it does effortlessly. I tell my clients to keep one in their purse at all times.” Sachajuan Volume Powder: “Gives great volume and texture and also comes in a shade for brunettes.” 454 N. Robertson Blvd., W.H., 323-454-1012; @cervandohair.
PRO TIP
THE PRODUCTS
GREAT HAIR DAY 1.
“Even with a more blunt cut, it’s still all about tousled texture, so I implement internal layers to get that ‘cool girl’ vibe and make styling easier.” —STEVIE CRAFT Lavender Salon, Newport Beach
3.
Let’s cut to the chase, here’s what’s in: modern shags, sexy fringe, wavy bobs, layered pixies and long blunt cuts. And the color? “Golden bronde,” a shade between blonde and brown. Also ontrend: smoky roots (ombre focused on the roots) and the always-in-demand beachy highlights. JOSÉ EBER SALON Headliner: Gregory Ifergan. Haircuts $200, color from $130; 360 N. Camden Dr., B.H., 310-858-4000; joseeber.com; @gregoryifergan. THE SALON AT ELYSE WALKER NEWPORT Headliner: Megan Kiefer. Haircuts $110, color from $90; 3444 Via Lido, N.B., 949-922-6579; elysewalker.com; @keifermegan. STUDIO 323 Headliner: Jerome Molles. Color from $125; 323 Geary St., Ste. 811, S.F.; 415-777-0999; studio323sf.com; @jeromemolles.
5. 4. 2.
R+CO Sail Soft Wave Spray, $29, randco.com. OUAI Dry Shampoo Foam, $28, sephora .com. SLIP Silk Pillowcase, $99, sephora.com. KENRA PROFESSIONAL Platinum Color Charge Spray Serum, $22, ulta.com. ROIL Shine Conditioner, $43, roillife.com.
MALDONADO: COURTESY OF CERVANDO MALDONADO. BEAUTY SHOT: BAARD LUNDE/TRUNK ARCHIVE.
MANE MAN