FASHION trend f anything is as synonymous with California as its beautiful beaches, it’s trend-defining denim. And while the wardrobe staple is loved and lived in yearround, the casual summer months are the perfect time to test out a new pair. In pursuit of the hottest look, we mined a group of ahead-of-the-curve Golden State labels. The high-rise flare “is the silhouette of the moment,” according to Mother designer Tim Kaeding—especially in their lightweight, flowy fabric. (Virtually every brand has its own spin on the classic ’70s bell-bottom, such as Paige, whose latest offerings include a plethora of different washes.) As evidenced by the shredded knees on Levi’s and Current/ Elliott’s Elliott top looks, labels are steering clear of anything too pristine. Destroyed, distressed and frayed are watchwords for Frame Denim, AG and J Brand—
ABOVE J Brand Liza Culotte, $348, ronherman.com. RIGHT 7 For All Mankind Culotte With Let-Down Hem, $225, 7forallmankind.com.
the latter actually designed a full capsule collection influenced by the Rose Bowl Flea Market. Says J Brand’s head of design, Mary Bruno, “When letting out the hem on one of my vintage jeans for length, I was inspired to expand the frayed edges. It seemed a natural marriage to mix the destruction and frayed trend on our dresses, jackets and tops.” The most daring take on summertime denim is culottes, the wide-legged, cropped trouser alternative. They require more styling than cutoffs, but the payoff is great. “Tuck in a blouse or add a crop top,” suggests Peggi Jewell, 7 For All Mankind’s ’s vice president, product and design. “Sophisticated washes like white and indigo will help you possess the forever-cool vibe.”
Fashion Trend FRAYED
ABOVE Mother The Roller, Derby Dreams, $205, motherdenim .com. LEFT Paige Fiona Flare, $259, paige.com.
CULOTTE FROM LEFT J Brand Fray collection: Adele jeans, $278, jbrandjeans.com. Dallas top, $228, and Talya top, $178, ronherman.com.
NEW HOMEGROWN LABELS MAKING THE CUT AMO DENIM
“Classic, cool, effortless, fearless— that’s how we want to feel in our jeans and that’s what inspired us,” says AMO Denim’s Kelly Urban, who, along with cofounder Misty Zollars, previously worked for True Religion. Theirs is a small, edited collection of vintage-feeling styles with slimming details they feel “every woman needs in her closet.” amodenim.com.
C 54 SUMMER 2015
BLISS AND MISCHIEF With Bliss and Mischief, Hillary Justin’s L.A.-based line of tonal, chain stitch-embroidered denim, she “wanted to evoke our shared nostalgia and all the simple things that make life better.” Longevity is her goal—“pieces that feel like we’ve owned them forever and they are precious enough to pass down.” blissandmischief.com.
INDUSTRY STANDARD The French New Wave icons of the 1960s and the decade’s classic, high-waisted denim informed Nicole Najafi, who founded Industry Standard with five logoless, undistressed styles made in L.A. “I suppose you could call us denim minimalists,” says the Lanvin and Balenciaga vet, who grew up in Northern California. industrystandardny.com.
WRITTEN BY KATHRYN ROMEYN. 7 FOR ALL MANKIND: COURTESY OF 7 FOR ALL MANKIND. JESS HANNAH, @JESS_HANNAH: TYLER THOMAS. MOTHER JEANS: COURTESY OF MOTHER. URBAN AND ZOLLARS: JEAN-PIERRE MAXWELL. JUSTIN: JARED RICHARD. NAJAFI: MATTHEW HILLMAN
Three must-have denim trends to sport all summer long