DOCKTALK
i-Discovered Boating; You Can Too
Y
ou know why you spend time on your boat, but can you prove it visually? Not quite so easy, is it? Using a healthy dose of humor, emotion, and creativity, David Knight and Ken Lancaster aced Discover Boating’s notso-amateur video and photo contest, i-Discovered Boating. The key was to live the fun first and then find a way to show, in living color, why people love boating. Knight’s video “What Can You Discover When You Discover Boating?” traces his enjoyment of boats ever since he was a young kid (oh so many “eons” ago) and illustrates what he (and many other smart people) gets out of boating today. That video and Lancaster’s photo “Just Add… People” each earned $5000. If one of these win-
ning entries is used in a future ad campaign by contest organizers, Knight or Lancaster could get an additional $5000. Sweet! Lancaster and Knight stepped up to the challenge and were among the nearly 300 “art-eests” who braved the judges’ evening dispositions. These brave souls offered their creations up for judgment by the pros, who considered originality, overall appeal, and likelihood to motivate people to go boating. Well done, people! “This contest allows us to share the experiences that boaters crave on the water with millions of potential boaters,” notes Carl Blackwell. “We were completely overwhelmed with fun impressive entries from around the country, all of which captured the essence of why 70 million Americans take to the water each year.” Check out the winning entries and 18 totally awesome “honorable mentions” at discoverboating.com.
“Just Add… People” by Ken Lancaster
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CALL TODAY 410-255-3800 16 September 2009 PropTalk
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