Management
Philosophy:
Leading through the crisis
Editor’s Note Communicate with people the right way with the right news at the right time The COVID-19 pandemic is before all else a human catastrophe, negatively impacting hundreds of thousands of people. It is still having an escalating effect on the global economy. These words are intended to provide various business leaders with a new standpoint on the evolving situation and repercussions for their companies. Expectedly, dread and distorted information have spread on social media. At the front row of conveying news to the public and employees are public relations agencies and legit health organizations that now feel obligated to communicating healthcare and travel information. As a PR company, CC Plus is trying to handle the latest evolving situation by following these simple yet effective principles to lead in times of intensified anxiety and stress. During such times, change tends to hinder people’s expectations of what the future holds, lose their sense of controllability and comprehension. That’s when leaders need to step up and guide the way out of it and here is how we do it.
Composure and Calmness
Keeping your composure as well as your staff is really what makes or breaks the whole process. Elaborate the situation through simplified clear bulletins. Take into account to make travel optional or voluntary, improve employee access to sanitizing and antibacterial cleaning stocks, and most importantly cite only legit trustworthy sources in your firm’s communications. Keep your employees aware of the evolving situation and educate them with your processionary measurements to ensure their health.
Assign a Spokesperson
To keep calm and guarantee the situation is under control, it is better to assign a chosen proficient spokesperson. Someone who will confidently assure that the management is doing its best and taking its maximum measurements for the employees’ health as well as their families. By doing so, you will not single-handedly work and thus, manage to get a grip on the situation as should.
Communicating Via Action Plan We can not emphasize enough the need for up-to-date, clear and accurate communications. It is better to keep the information material or news simple and transparent to avoid any needless panic, and reference only evidential data from government or health organizations. Keep track of your staff and the assigned spokesperson, your precautionary measurements and follow-up regularly. Stay on guard and ready to act at all times. Continuously watch the media attentively and always be involved with internal and external employees to stay abreast of the situation and to be ready to take action promptly. Put together an introductory crisis plan based on regulations of public health organizations in foresight that the breakout of the epidemic reaches any part of your company.
Promote
Teamwork
No matter how you try to take control of the situation, the collaboration amongst staff members and stockholders do make the difference. Gather your team up and recruit them each to a task, this will boost their confidence as well as comfort in taking initiation to overcome the crisis. involving employees accordingly will help minimize the spread of rumors and false information, give reliance to them that they will eventually propose to the people who are depending on them as their leaders.
Promote
CSR
Highlight the importance of corporate social responsibility projects by giving back to the community and contributing to social causes. Take a small action or a voluntary initiation to help others overcome the hardship of the misfortune crisis. Set your company as an example and help others walk the line. Contributing to the community can be through a donation, a helping hand or even compassion. It is good to give support and assurance as much as any materialistic gesture.
Financial
Plan If your company is willing to take part in giving back to the community, some precautions must be taken first and foremost. As a leader, you need to have the absolute assurance that your employees are financially stable, meaning that they will get paid on time. Accordingly, if your company’s status doesn’t have many resources, you have to assemble a financial plan to guarantee the longevity of both your company and your employees money-wise. Bottom Line: The coronavirus epidemic has turned into both public health as well as a PR matter. Businesses and companies in a reach of affected industrial entities are pursuing the recommendations of public health organizations to provide precise and clear-cut information, dismiss misleading information, protect their staff members, and conduct thoughtful business regulations to prevent further spread of the virus.