COLLEGE’S ‘SUCCESS STRATEGIES’ PROGRAM STRIVES TO PROVIDE SKILLS & SERVICES FOR REAL-WORLD PRACTICE
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Vol. 21, Issue 2
News & Features 6
Dr. Redwood’s ‘Health Insights’
CCCKC professor Dr. Daniel Redwood continues his series of “Health Insights Today” interviews with Dr. Gordon McMorland, an expert on the avoidance of surgery.
Program ensures future success
The College’s “Success Strategies” program, led by Dr. James Anderson ’66, is in its fifth year of providing career resources and business practice services.
CCCLA leaves lasting legacy
Cleveland Chiropractic College of Los Angeles ceases operations in August 2011 after a century of service to the profession and graduating thousands of successful doctors.
In every issue 04 President’s Message 05 Memory Lane
Seminars continue through 2011
The College’s Office of Professional Development releases a list of remaining offerings in its 2011 postgraduate seminars schedule, including four in the last two months.
07 Alumni Leadership 08 Alumni News
12 CCC Graduates Director of Communications Alan Morgan firstname.lastname@example.org Associate Publications Editor Scott Albright email@example.com Advertising & Marketing Associate Scott Vater firstname.lastname@example.org Associate Projects Manager Amelia Trollinger email@example.com
Clevelander magazine is published three times a year for all Cleveland alumni. Send inquiries to the Office of Communications, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 2045, Overland Park, Kan. 66210. Printed in the USA. Postmaster: Please send address changes to the Office of Alumni Relations, Attn: Sarah Hilliard, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 3037, Kansas City, Mo. 66210. Non-profit U.S. postage paid, Kansas City, Mo., Permit 1345. Submissions: To have items considered for publication, contact Scott Albright via e-mail at firstname.lastname@example.org or write to the Clevelander at the address listed above. Please include your name, graduation year, address and daytime phone number. Submissions may be edited for style, clarity and length.
Board of Trustees Dr. Charles A. Eddy ’70 Chairman Dr. Ernst Anrig ’69 Vice Chairman Dr. Timothy E. Meng ’66 Secretary/Treasurer Dr. James C. Anderson ’66 Allen Ashworth Dr. Daniel J. Fahnestock ’65 The Honorable Anna Ho Dr. Edward McKenzie ’69 Dr. Rosemarie Wilson ’92 Emeritus Members Dr. Gloria Lee Ford ’72 Dr. Ethelbert Stalling ’41* Dr. G. Richard Wheatley ’47* *deceased
Administration Dr. Carl S. Cleveland III ’75 President
CCCKC Alumni Board Dr. J. Kay Carver ’71 President Dr. Gerald Witt ’98 Vice President Dr. Linda Klinginsmith-Tilford ’76 Executive Secretary Dr. Patrick Hammond ’97 Recording Secretary Dr. L. Russell Matthias ’74 Treasurer Dr. Roger Ott ’84 Sergeant-at-Arms Dr. Richard Brown ’78 Dr. Charles A. Eddy ’70 Dr. Christopher D. Leonardi ’96 Dr. Eugene Lockrow ’83 Dr. Doran Nicholson ’80 Dr. Robert Curtis ’95
CCCLA Alumni Board Dr. Tina Alamian ’07 President Dr. Jennifer Francisco ’07 Vice President Dr. Matthew Cobb ’08 Recording Secretary Dr. Tammy Cassa ’08 Treasurer Dr. Johnna West ’07 Sergeant-at-Arms Dr. Brian Haas ’95 Dr. Claire O’Neill ’95 Dr. Kay Marine ’78 Dr. Brian Miller ’86 4
Homecoming offers opportunities for all H
ave you seen the videos created by the Foundation for Chiropractic Progress (F4CP) of football legend Jerry Rice sharing his personal story of the power of chiropractic in his life? The F4CP has done a magnificent job of sharing Rice’s testimonial with the world through print, radio and TV advertisements. Go to http:// tinyurl.com/3h794al to view Rice’s compelling description of the power of chiropractic in his success both on the football field and on the dance floor in his winning season on ABC’s reality show, “Dancing with the Stars.” Many Cleveland alumni provide care to athletes in their practice. Everyone from the formerly sedentary office worker who is starting her first “Couch to 5K” program, to the cardio kick boxer, to the Olympic-hopeful skier can benefit from chiropractic. Cleveland Chiropractic College is proud to have gathered some of the brightest minds in sports chiropractic for our 2011 Homecoming celebration held on the Kansas City campus Oct. 7-9. These professionals included some of the greats in the field, who are devoted to helping their patients achieve their personal performance bests. Speakers such as Dr. Jeff Spencer ’88, a CCCLA graduate, Olympic cyclist and chiropractor for Tour de France winner Lance Armstrong; and Dr. Sheila Wilson ’95, a CCCKC graduate and president of the International Federation of Sports Chiropractic, all informed and inspired attendees with their experience working with and treating some of the world’s best athletes. The lineup also included Dr. Jeremy Rodgers ’98, extreme sports chiropractor; Dr. Bill Austin, SpiderTech therapy presenter; Dr. Mark Pfefer ’88, CCCKC director of research, presenting the risks of concussions to the active athlete; Dr. Bruce Bond, one of the foremost speakers on nutrition; Dr. Manuel Duarte, well-known Foot Levelers instructor; and Dr. Michael Perusich ’99, CCCKC graduate and expert instructor on becoming a team sports physician. Every year, this grand event provides top-notch continuing education offerings and alumni events that allow Clevelanders to catch up with old friends and network with new ones. I always look forward to seeing as many of you as possible each year during Homecoming weekend. It’s a wonderful professional and social event for all who are involved. If you were unable to attend Homecoming, but still want the opportunity to visit campus, professionally or socially, just go to the College’s web site and check out the event calendar at http://www.cleveland.edu/event-calendar, where all of CCC’s oncampus events and continuing education seminars are listed.
Carl S. Cleveland III ’75, D.C. President
Take a look back One of my recollections is attending one of the last evening classes offered and how the scheduling issues gave a brief rest to the weary. It gave us some extra time between classes to study, visit, nap or whatever. I also remember nodding off in Dr. Mac’s Chemistry class, and passing notes as Dr. Cleveland Jr. taught about Pavlov’s dog. — Dr. Danna White ’75 I remember telling my classmate, Frank Andosca, that the people in the Midwest hunted their own turkeys for Thanksgiving instead of buying them at the market, and that 100 turkeys would be let loose in downtown Kansas City to be hunted! — Dr. C. Douglas Bohannon ’83 Who could forget our classmate, Linda Scherpf, who was always planning activities to make school fun for the class? I loved the time Linda dressed up like Mae West complete with blonde wig and falsies for our Gonstead final with Dr. Frey, and called her character Jugs-to-Position! — Dr. Stephanie Rasmussen ’83 I’ll never forget going to Shoney’s and eating fried chicken right after cadaver lab. I also remember Dr. Wertin’s imitation of Dr. Carl S. Cleveland III and Dr. Harry Brown being my first adjustment. I loved
being in Kansas City and I remember the beauty of the Christmas lights on the Country Club Plaza, and the tragedy of the collapse of the Hyatt Hotel. — Dr. Keith Moeckel ’85 One of my fondest memories of faculty was Dr. Gier, who I had for Tri 0 Organic Chemistry, as well as other courses during my time at Cleveland. I had never really developed a significant understanding of some chemistry concepts until that class with Dr. Gier. His teaching methodolgy made so much sense to me that I ended up tutoring others. I also have a lot of memories from our Anatomy Lab classes, and of many of my classmates like John Pavelko, Ruban Guzman, Rick Huskey, Ray Foxworth, Mark Giust, Tamara States, Leonard Greenbaum, Pam Milosevich and Sylvia Haney. And I had a lot of fun playing on the softball team. — Dr. Milton Schulz ’85 There was this time I nodded off in Toxicology class and the instructor called on me for a “yes or no” answer; I said “yes” and, of course, the answer was “no.” — Dr. Dennis Henson ’93
Time to share This column gives you the opportunity to share your Cleveland memories or fun stories with fellow alumni and friends of the College. To have “Memory Lane” items considered for publication, please send them along with your name, graduation year, address and phone number to scott.albright@cleveland. edu. Or send your submission to Clevelander, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 2045, Overland Park, Kan. 66210. Submissions should be about 100 words in length. Those chosen for publication may be edited for style and clarity.
Do you remember these events? 1980s Competition heats up for two student softball teams at CCCKC in August 1989. The coed team is 8-0 and in first place in its division. The Tri-III men’s team is led by sluggers Dr. Phil Webb ’91 and Dr. Bruce Rippee ’91, who are carrying .615 and .538 batting averages, respectively. The team finishes the regular season at 6-3 and is poised to make an appearance in the Class D State Softball Tournament.
1990s As part of CCCLA’s 1993 Homecoming celebration, Delta Tau Alpha sponsors the “Off the Wall” talent show, featuring artistic acts by students and staff members. First-place honors go to the “Simply Irresistibles,” a group of Tri-IV students who perform a hilarious dance/ skit. The actors are Dr. Tyra Beavers, Dr. Vicki Hill, Dr. Vincent Marcel, Dr. Claire O’Neill, Dr. Brigitte Rozenberg and Dr. Marla Schwartz, all Fall 1995 graduates. www.cleveland.edu
2000s Two distinguished CCC alumni, who were tireless servants to the advancement of the College and the profession, passed away in the fall of 2002. Dr. G. Richard Wheatley ’47 died Oct. 12. He served as a member of the College’s board of trustees for nearly 40 years, and was named trustee emeritus upon his retirement. Dr. D. Warren Salzmann ’58 died Sept. 1. He was a longtime member of the College’s Ambassadors Society. Fall 2011
An interview with Dr. Gordon McMorland
Chiropractic to avoid surgery D
r. Gordon McMorland is a Canadian chiropractor and researcher, whose landmark research (Journal of Manipulative & Physiological Therapeutics, October 2010), which he co-authored with three noted neurosurgeons, demonstrated that most patients who were deemed appropriate candidates for low back surgery were able to avoid it with Dr. McMorland chiropractic care, achieving outcomes equal to those attained through surgery, without its risks, costs and life disruption. Below is a condensed version of an interview Dr. Daniel Redwood conducted with McMorland. The full version, including references, appears in the May/June issue of Health Insights Today (healthinsightstoday.com), Cleveland’s web-based bimonthly health newsletter. Q: What were the major findings in your study comparing chiropractic care to microdiskectomy for low back pain with disc-related sciatica? A: The patient population we were studying – and this is partly the product of the lengthy wait list we have up here in Canada – had chronic radiculopathies secondary to herniated lumbar disc. By definition, that meant that these patients had been experiencing their condition for at least six months. So these people’s conditions had failed to respond favorably to traditional conservative medical management and they had subsequently been referred on for a surgical consultation. That was the patient population we were looking at. The key findings were that 60 percent of the patients that were ran-
domized and underwent spinal manipulation benefited to the same degree as their surgical counterparts. The 40 percent that didn’t respond to the spinal manipulation subsequently crossed over and had back surgery, and they also had equivalent in success to the original surgical group. So it was determined that there was no detrimental effect seen in delaying their surgical intervention. I guess I should mention that I think the major limitation of our study is the small sample size. There were only 40 patients enrolled in the study. Even with that sample size, though, we still reached statistical significance in all of our outcome measures. Just anecdotally, an interesting observation we had was that the main reason we struggled with recruitment in this study was that a large number of the patients had never been offered a trial of treatment involving chiropractic or spinal manipulation. So during the informed consent, when they learned that this treatment was an option for them, they didn’t want to participate in the study because they didn’t want to undergo the randomization process. They perceived that the randomization process brought in the chance of being assigned to the surgical arm, and they only wanted to undergo surgery if the chiropractic treatment didn’t work. So they decided to go through a trial of chiropractic on their own. Of course, being a randomized trial, those who would not voluntarily undergo the randomization process were excluded from the trial. Q: What is your sense of the cost-benefit implications of referring patients who might otherwise undergo low back surgery for a trial of chiropractic care? There was an article published in Employee Benefit News that extrapolated as to the cost savings by Dr. Daniel Redwood
that could result from not sending all of these people to surgery, and trying chiropractic first A: We steered clear of going into the cost of each treatment. We didn’t have a health care economist on our research team, and you can get into these arguments about direct costs versus “soft” or indirect costs (loss of productivity, how many meds they’re on, and more). Essentially, the average number of times these patients saw a chiropractor was a bit over 20 visits over two to three months. So it’s pretty simple, if you just multiply the average number of treatments by the cost of each treatment. Based on Canadian figures of about $50 a treatment, would add up to $1000 or $1500. Our patients also went through active rehab, both the chiropractic and surgical arms of the trial. That maybe adds another $300$500 per case. So on the chiro side, I’d have to guess that the direct costs for each case would be a few thousand dollars. That would then be compared to the cost of a lumbar surgery, which is in the tens of thousands. Q: If a chiropractor or chiropractic student reads this and wants to practice full-time but also participate in research, what advice would you offer to them? A: I think chiropractors have a lot to offer with respect to integrative health care settings. So I’d recommend that they network with other health care providers and researchers within those settings. q — Dr. Daniel Redwood is a professor at CCCKC and editor of the College’s Health Insights Today newsletter and Daily HIT blog. He also serves on the editorial boards of the Journal of the American Chiropractic Association, Journal of Alternative & Complementary Medicine and Topics in Integrative Healthcare.
Proud president ends term
his will be my last article to write as president of the Alumni Association, as my term ended at Homecoming. I have been proud to serve the College and the association during my tenure, and would like to take this opportunity to thank you for allowing me this honor. A wise man once told me that “people who become doctors of chiropractic are typically strong, independent individuals who make great doctors; however, they sometimes don’t play well with others.” In other words, they are used to being in control in their offices and don’t like others to be in control of them. To avoid this pitfall, here are a few suggestions: Plan for success! A great way to do this is to take classes at the College and to attend other professional seminars — not just the ones required for license renewal. Be a joiner! (Don’t be an island.) Join the Alumni Association, your district chiropractic association, as well as national organizations. Get to know your legislators. Personal relationships make a big difference when we have a legislative crisis, and your involvement is beneficial to your career and the College. Be happy! People, patients, families, staff and colleagues will respond so much better to a positive and happy doctor. Thank you again for the opportunity to serve as your president. Your dues and contributions make both the College and the profession stronger. As always, your Alumni Association greatly appreciates your continued participation. And we wish you health and success now and in the future. — Dr. J. Kay Carver ’71, president, CCCKC Alumni Association
Dr. Beckley to serve alumni
r. Clark Beckley, vice president for campus and professional relations, has assumed the position of interim director of Postgraduate Education and Alumni Services for the College. Beckley, a 1975 graduate of CCCKC, brings a multitude of experiences in chiropractic education to this assignment. “Please join me in thanking Dr. Beckley for accepting this challenge,” said President Carl S. Cleveland III. “Cleveland graduates can rest assured that their postgraduate and professional development needs are in the hands of a very capable, knowledgeable individual who truly cares about the success of each alum.” Beckley takes over this post from Dr. John Nab ’94, who left the College at the end of July to join Standard Process as director of professional development. “As a senior administrative team member, Dr. John Nab has filled an important leadership role at Cleveland. He is a warm and friendly fellow that has never met a stranger,” Cleveland III said. “While we are proud and congratulate Dr. John for achieving this professional advancement opportunity, he will be missed by everyone associated with Cleveland.” Beckley has served the College in a variety of positions since his graduation 36 years ago. He has been a faculty member, clinician, clinic director and chair of clinical sciences, among other responsibilities. “I look forward to working with alums from both the KC and LA campuses to ensure that their needs are being met,” Beckley said. “Interacting with graduates has always been one of the most satisfying parts of my time at Cleveland.” Graduates should continue to contact the Office of Postgraduate Education and Alumni Services at (800) 969-2701 regarding continuing education or other areas of need. Visit cleveland.edu to view and register for courses. www.cleveland.edu
CCCKC’s alumni association is continually exploring opportunities to be of greater service to alumni and association members. If you have suggestions about how we can better serve you, please don’t hesitate to email or call us. Dr. J. Kay Carver, CCCKC Alumni Association president, can be reached via email at kc.alumnirelations@cleveland. edu or by leaving a message at (913) 234-0627. To reach Dr. Clark Beckley, vice president of campus relations, send an e-mail to email@example.com or call (913) 234-0609.
Stay connected Keep in touch with College classmates and friends by informing us of life changes. Send information for the alumni news section of the magazine via e-mail to firstname.lastname@example.org. Or mail your information to Clevelander, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 2045, Overland Park, Kan. 66210.
Dr. Mark ’70s Balderston ’78 was appointed to the Kansas Athletic Commission by Gov. Sam Brownback. The commission is comprised of five members who administer the laws and regulations governing regulated sports and wrestling in the state. Appointees serve a fiveyear term, and Balderson has been a member of the commission since 2006. In addition, he has been a member of the National Board of Chiropractic Examiners since 1978 and the Kansas Heal-
ing Arts Board since 1988. He can be reached at Balderston Chiropractic, 11015 W. 75th St., Shawnee, Kan. 66214. The number is (913) 631-8888. ■ Dr. David ’80s Zak ’83 has been named the Missouri Representative to the International Chiropractors Association (ICA). Established in 1926 by B.J. Palmer, ICA is the oldest national chiropractic organization in the world. Dr. Zak can be reached at Zak Chiropractic, 208 SE 3rd St., Lee’s Summit, Mo. 64063, or by
phone at (816) 525-9900. ■ Dr. Josh ’00s Mettling ’06 was married on June 18 to Felicia McCormick at the First Christian Church in Winfield, Kan. He operates Mettling Chiropractic, 1916 E. 9th St., Winfield, and can be reached by calling (620) 2216325. ■ Dr. Melin’10s da Dillon ’10 and Dr. Doug Bottorff ’87 both now have practices at Be Well on 39th, a holistic wellness center in Midtown Kansas City. Dillon
operates Freeling Chiropractic, and Bottorff, Harmony Chiropractic. They, along with other health care professionals at the center, provide a variety of services from chiropractic care to yoga therapy and nutritional consultation. They can be contacted at Be Well on 39th, 1001 W. 39th St. Kansas City, Mo. 64111. To reach Dillon, call (913) 515-0929, and Bottorff can be reached at (816) 363-2222. ■ Dr. Anna McCoy ’11 has joined Bolz & Lucas Chiropractic in Topeka, Kan. Now known as Bolz,
Eberting mourned by College
Dr. Lewis Eberting ’60 passed away on July 18, 2011. Eberting and his wife, Jone, were extremely active in the CCCKC Alumni Association throughout the 1960s and 1970s. His son, Arthur, is a 1983 CCCKC graduate.
he College was saddened to learn of the death of Dr. Lewis E. Eberting, 79, who passed away on July 18, 2011, at the Missouri Veteran’s Home in Warrensburg. Born to George and Ethel (Pruessner) Eberting on Nov. 22, 1931, Eberting was the youngest of four children. Eberting graduated from high school in Kansas City. Immediately after high school, he went into the service. He was a wartime veteran, who enlisted in both the National Guard and the Navy. Eberting decided to pursue a career in chiropractic as the result of being treated by a friend who was a chiropractor. He enrolled in the D.C. program at Cleveland Chiropractic College, graduating in 1960. Eberting opened a
practice in the Kansas City area prior to opening Eberting Chiropractic Clinic in Clinton, which is still open today and operated by his son, Dr. Arthur L. Eberting ’83. For eight years, he served on CCCKC’s Alumni Association board. He also served on the Parker Chiropractic Research Foundation for 31 years. He married his wife Jone (Scott) Eberting. This union produced two children, Arthur and Carol. Dr. Eberting has five grandchildren. He is survived by son and his wife, Debbie; daughter, Carol Hunter and her husband, Randy; a brother, Calvin Eberting; and a sister Vivian Burwell. His parents, wife, and sister, Marcella Sell, preceded him in death. q
alumninews Lucas & McCoy Chiropractic, she joins her father, Tim Bolz, and his practice partner Steve Lucas. McCoy will offer Sacro Occipital Technique, as well as pediatric and prenatal chiropractic care. She can be reached at Bolz Lucas & McCoy Chiropractic, 4990 S.W. 21st St., Topeka, Kan. 66604 or by calling (785) 272-2090. ■ Dr. Kalenna Wilson ’11 is now seeing patients in Houston, Mo., at St. John Chiropractic. After graduating summa cum laude, she and her husband, Shan, began to think about where to start their careers. They decided to trade city life for the slower pace of southern Missouri. You can reach her by calling (417) 967-2470. ■
MSCA leadership honors Clevelanders
he awards ceremony at the Missouri State Chiropractors Association (MSCA) convention in July saw the state’s best and brightest honored for their service to the profession and the public. Among those beacons of light were two CCCKC alumni who were recognized for going above and beyond for their discipline. The accolades were a testament to the commitment and leadership exhibited by Clevelanders. Dr. Gary Carver ’70 was honored with the “Dr. Rick James Distinguished Service Work Horse Award.” Carver, who practices in Kansas City, received a plaque and a certificate from MSCA in support of his efforts. Carver is a strong supporter of the College and is an active alumni presence at campus events Receiving one of the night’s highest honors was fellow alum Dr. L. Russell Matthias ’74, who was named 2011 “Chiropractor of the Year” by the MSCA. The award honors the contributions made by Matthias to the chiropractic
profession. This is the second honor in as many years for Matthias, as he was the recipient of the “President’s Award” in 2010. Matthias, who also serves on the College’s Alumni Board, practices in Blue Springs. “Our 2011 convention was a huge success, with many great activities and outstanding speakers,” Dr. Paul Foster ’58, MSCA president, said. “The unsolicited comment frequently heard by officers and staff was: ‘This was the best stable of speakers that you folks have ever had.’” The annual MSCA convention provides chiropractors the opportunity to earn continuing education credits and learn about new products and services from vendors. It also allows for networking with peers, and re-connecting with old colleagues and friends. The gathering was held at Lodge of the Four Seasons in Lake Ozark, Mo. q
Dr. Paul Foster ’58, right, president of the MSCA, presents Dr. Russell Matthias ’74 with the 2011 “Chiropractor of the Year” award during the organization’s July convention. It was Matthias’ second such honor in as many years after earning the MSCA’s “President’s Award” in 2010.
■ = CCCKC graduate ❏ = CCCLA graduate
Reflections The inevitable passing of alumni, their family members and friends of the College saddens all of us within the Cleveland community. Although they are gone, they are not forgotten. Alumni Services has learned of the following passings: Dr. Elmer Post ’49, died Sept. 16, 2011 ■
Dr. Dalynn Brummett ’92, died Aug. 22, 2010. ■
Dr. Ralph Ingram ’57, died Aug. 14, 2011. ❏
Dr. Thomas Magariel ’69, died Nov. 3, 2010 ■
Dr. Lewis Eberting ’60, died July 18, 2011 ■
Dr. Mark Buckner ’94, died Dec. 15, 2010 ■
To report the passing of someone from the College, please send a notice via e-mail to email@example.com or through the postal mail to Clevelander, Cleveland Chiropractic College, 10850 Lowell Ave., Suite 2045, Overland Park, Kan. 66210.
ENSURING EXCELLENCE UCCESS
by Alan Morgan
he notebook will need a companion soon. Letters, emails, cards and hand-written notes fill the three-ring binder. They come from current students, recent graduates, members of the community and even non-Cleveland D.C.s. And the message is much the same: In one way or another, they all say, “Thank you.” Dr. James C. Anderson ’66 and Cleveland Chiropractic College’s Success Strategies program are the beneficiaries of all these kind words and kudos. Success Strategies was developed specifically to provide the support students and graduates need to make their transition from Cleveland Chiropractic College into the professional world as rewarding and successful as possible. Anderson, the Success Strategies Anderson believes that the sooner a or marketing a business. It can be a very business consultant, wants everyone to student takes advantage of the program, hectic time. Anderson makes sure to remember that they are not alone in this the better off he or she will be. treat each person as an individual and transition process. “I think seeking the program’s ser- works to tailor a program to his or her “Our priority is to specific needs. “No two help chiropractors reach persons’ goals or situChiropractors are entrepreneurs, and the their goals by providations are exactly the ing experience-based same,” he said. “Most successful ones know exactly where they’re going people who come to information that will assist them while they see me want a business research their options,” and they make specific plans on how to get there. plan so they can borrow Anderson said. “If you money. Some are pretty don’t have a plan, you If you don’t have a plan, you have no destination.” desperate. They might have no destination.” have made a hasty busiSuccess Strategies Dr. James C. Anderson ’66 ness decision — like provides individual oneborrowing more money on-one counseling, at no cost, to help vices early in a student’s school career than they needed — and when their students and graduates develop career is the best way to avoid mistakes,” he practice doesn’t produce enough money plans and achieve goals. Think of it as said. “When students graduate from to pay it back, they feel financially cora “24/7 approach.” People can use the Cleveland, we’re confident they are great nered. available resources as they are needed, chiropractors. They’ve been well trained. “I strive to develop plans based on when they are needed. Guidance is avail- But health-related training is not enough. what I call smart goals, goals that are able in many areas, including: Chiropractors are entrepreneurs, and measurable, manageable and for which the successful ones know exactly where their creator takes responsibility, goals • Planning your current and pro- they’re going and they make specific that have a starting date and a complejected budgets plans on how to get there.” tion date,” Anderson continued. “I find • Setting and achieving smart goals Clevelanders who are about to gradu- most people have wishes, not goals. • Researching potential areas for your ate are going through an exciting time; Success Strategies assists in developing new business however, it can be an intimidating one a vision for new chiropractic businesses • Understanding your credit score as well. No doubt they may have never and helps an individual explore options. and history owned or managed a business. Many I encourage all students, graduates, any • Choosing and improving your com- haven’t had to deal with business plan- doctor in the field to have a viable munication style ning, budgeting, contracts, negotiating business plan, a business and personal
coverstory Dr. James Anderson embodies spirit of entrepreneurism
Dr. James C. Anderson ’66, director of the College’s Success Strategies program, converses with students following one of his career resources and business practice seminars. These monthly seminars are the centerpiece to the program, which was launched in 2007.
budget, and the ability to plan ahead financially as they seek a business loan.” The Success Strategies program goes beyond business and communication classes. Whether it’s opening a new business or searching for an independent contract/associate position, Anderson’s primary goal is to help the student or graduate become successful. When writing a business plan, developing budgets, negotiating an opportunity or reviewing contracts, Anderson and the Success Strategies program will be there. So what does Anderson see as the most valuable service the program provides? “Tools to define reality,” he said. “Success Strategies helps my clients see their reality with clarity. Once reality is defined, then measures can be taken to manage and eventually thrive in the business world.” The Success Strategies program is off and running, having helped hundreds of students and graduates on their paths to success. The program’s top priorities are career resources, practice development and business training, and with that Anderson is committed to providing Cleveland students and graduates the skills and services they need to succeed in the real world of private practice. So what does Anderson envision for the future of the program? This trimester he’s started a three-part program for
students that encompasses 1) developing personal goals and getting your house in order – credit score, personal budget, resumé; 2) beginning your professional life and transitioning from Cleveland to the business world – developing a business plan, marketing your practice; and 3) examining performance – including human resource issues, and contracts and negotiations. To determine whether or not Success Strategies is working, all you need to do is open the notebook. Read any letter or email, and you’ll likely come across something like this from Dr. Kirk Iodice, a graduate not of Cleveland but Logan College of Chiropractic, who says: “I am a Logan grad, but due to the tremendous assets offered to students and practicing Drs., I always encourage potential students to strongly consider Cleveland as the #1 choice for their chiropractic education…I have no doubt that the services provided by Dr. Anderson and Cleveland have literally saved my practice in these tough times.” The Success Strategies program can help anyone — current student, recent graduate or practicing chiropractor. To get started on a path to the future, contact Anderson via email at james. firstname.lastname@example.org or by phone at 913-234-0619 or 913-269-6861. q www.cleveland.edu
The term entrepreneur defines Dr. James Anderson pretty well. He started his first enterprise when he was nine years old, mowing lawns in 1947. In less than a year, he had four employees mowing for him, and Dr. Anderson by 1949 he was running a lawn-service business with 15 employees. At age 16, he started an automobile detailing business, which he eventually sold to Feld Chevrolet. Next, he became interested in flying and paid for lessons by starting an aircraft detailing business with two employees, finishing with 20. He sold the business to Kansas City Piper. He earned his real estate license at age 21 and began selling and buying real estate. At 23, he opened an automobile upholstery business. It was during that stage of his life that Anderson decided he wanted to explore chiropractic and enrolled at CCCKC, completing the program in 1966. “I came to realize that if I had a business plan that was working well in one location, I could just move that business plan to a new location,” Anderson said. “I call it the McDonald’s business plan.” During his 40 years in active practice in the Kansas City area, Anderson has hired more than 30 associates and sold several chiropractic businesses. He has also been active at the College, serving on the alumni board and as chairman of the board of trustees, of which he is currently a member. q
CCCKC April ’11 Graduates
Fast Facts Commencement for CCCKC’s Class of Spring 2011 was held Friday, April 15. During the ceremony, Dr. Carl S. Cleveland III conferred 47 graduates.
Kristopher Adolph Lawrence, Kan.
Travis Baker Hoxie, Kan.
Christopher Barnes Tulsa, Okla.
Dr. Paul Hooper, a 1975 CCCKC graduate, served as the commencement speaker. Kalenna Wilson earned class Valedictorian honors.
Summa Cum Laude Franklin Hutchinson Cale Snedden Kalenna Wilson
Webb City, Mo.
St. Francis, Kan.
Blue Springs, Mo.
Kansas City, Mo.
Magna Cum Laude Bonnie Hignite Nathan Hinz Jordan Komp Justin Walters
Lee’s Summit, Mo.
Cum Laude Travis Baker Bradley Carolan Thomas Komp Bradley Montgomery
CCCKC April ’11 Graduates
Bonnie Hignite Ada, Okla.
Franklin Hutchinson Salina, Kan.
Tae Yong Kim
Mun Kyoung, Korea
“The doctor of the future will give no medicine, but will interest his patients in the care of the human frame, in diet and in the cause and prevention of disease.” — Thomas Edison
Megan Knox Stella, Mo.
Dong Chang Lee
Dodge City, Kan.
Seoul, South Korea
Anton Nielsen Yiborg, S.D.
Thomas Komp Assaria, Kan.
Jefferson City, Mo.
CCCKC April ’11 Graduates
Chiropractic Oath “I do solemnly pledge before God and man to devote my life to the prevention and relief of human disease and suffering; to perform my professional duties with dignity, pride and courage; to always live up to the high principles of my profession; to protect my science; and to enjoy the blessings and benefits of chiropractic.” — Written especially for Cleveland Chiropractic College by Dr. Leo Spears, founder of the former Spears Hospital, Denver, Colo.
Not Pictured: Amanda Burns
Aaron Wolfswinkel Pella, Iowa
Peabody, Kan. 14
CCCLA April ’11 Graduates
Fast Facts Mark Elliott
Marina Del Ray, Calif.
Santa Monica, Calif.
Woodland Hills, Calif.
Commencement for CCCLA’s Class of Spring 2011 was held Saturday, April 16. During the ceremony, Dr. Carl S. Cleveland III conferred 13 graduates. Dr. Tammy Cassa ’08, an instructor and research associate at CCCLA, served as the commencement speaker.
Joo Yong Kim Seoul, Korea
San Fernando, Calif.
West Hollywood, Calif.
Peter Phuc Hung Le North Hills, Calif.
Joel Yeo earned class Valedictorian honors. Mark Elliott was named Salutatorian.
Costa Mesa, Calif.
South Pasadena, Calif.
Magna Cum Laude Mark Elliott Joel Yeo
Cum Laude Michael Goldman
CCCKC August â€™11 Graduates
Fast Facts Commencement for CCCKCâ€™s Class of Summer 2011 was held Friday, Aug. 12. During the ceremony, Dr. Carl S. Cleveland III conferred 18 graduates.
Anthony Biondillo Cleveland, Ohio
Dr. David Wickes, chair of the Council on Chiropractic Education (CCE), served as the commencement speaker. Jay Goodbinder earned class Valedictorian honors.
Christopher Harlan Moberly, Mo.
Magna Cum Laude Jay Goodbinder
Overland Park, Kan.
Castle Rock, Colo.
Simi Valley, Calif.
Dodge City, Kan.
Cum Laude Matthew Graham Lauren Quint Melissa Waszak Jami Zenner Manhattan, Kan.
CCCLA August/December ’11 Graduates
Fast Facts Jason Arnold
Dana Dickerhoof Canton, Ohio
Mamerto Estepa Jr. Oxnard, Calif.
Commencement for CCCLA’s Classes of Summer and Fall 2011 was held Saturday, Aug. 13. During the ceremony, Dr. Carl S. Cleveland III conferred 26 graduates. Dr. Glenn Johnson ’85, a CCCLA professor, served as the commencement speaker.
Hacienda Heights, Calif.
Yvette Shahgaldian Glendale, Calif.
Harrison earned class Valedictorian honors. Dana Dickerhoof was named Salutatorian.
San Diego, Calif.
Los Angeles, Calif.
Laguna Niguel, Calif.
Los Angeles, Calif.
Summa Cum Laude Harrison
Magna Cum Laude Dana Dickerhoof
Cum Laude Lisa Leary Shahram Soleimani
CCCLA August/December ’11 Graduates
Parting Words “Pioneers in chiropractic lit a torch, they have passed the torch to us, it is our responsibility to sustain the flame.”
Kyu Yong-John Lee Torrance, Calif.
British Columbia, Canada
— Dr. Carl S. Cleveland III
Faranak Taheri Fairfax, Va.
Sepideh Tarameshlooper Los Angeles, Calif.
Hungchiao Lisa Wu Arcadia, Calif.
Kansas City, Kan.
Ellwood City, Pa.
Steeped in history and tradition, Cleveland Chiropractic College of Los Angeles closed in August 2011 after 100 years of service.
A Proud Chapter in the College’s History Comes to a Close; Cleveland-LA Ceases Operations After a Century of Service
y now you are aware that the Los Angeles campus of Cleveland Chiropractic College has ceased operations. Please know that Cleveland-LA alumni are and will remain a cherished and integral part of the Cleveland College family. ClevelandLA is no longer a building or a program, but a network of graduates who will continue changing lives through chiropractic. The Teach Out and Expanded Teach Out programs were approved by the Council on Chiropractic Education and the Higher Learning Commission of the North Central Association of Colleges and Schools. The majority of students elected to enroll in the Teach Out institution, Southern California University of Health Sciences. Several students transferred to Cleveland’s Kansas City campus to complete their chiropractic degree in residence in Overland Park or through a full-term preceptorship. “A dedicated group of Cleveland-LA employees continues work to close down the campus and we are grateful for their efforts and their loyalty,” Dr. Ashley Cleveland, provost, said. “On a personal note, I am proud that over the time I was at ClevelandLA, the number of students on the Dean’s List increased each term. The faculty and staff welcomed me and worked hard to sustain the program over the last year and a half. I will always fondly remember the time I spent there.” Following is some important information for those affected by this change: Transcripts: Transcript requests should be sent to David Foose, director of academic records and support at CCCKC, 10850 Lowell Ave., Overland Park, Kan. 66210. He can be reached at email@example.com or (913) 234-0650. All academic records from CCCLA will be managed through the Office of Academic Records and Support in Kansas City. Questions regarding Teach Out/Expanded Teach Out: Dr. Ashley Cleveland will continue to be the coordinator for the Teach Out and Expanded Teach Out. She can be reached at firstname.lastname@example.org or (913) 234-0648. Cleveland Connect or Moodle Questions/Issues: Please contact Kirk Barnett, student information systems manager, at email@example.com or (913) 234-0704. Postgraduate Education: The College’s web site contains updated information about seminar offerings and co-sponsorships around the country. Or contact Sarah Hilliard, professional development manager, at (800) 969-2701.
Look for a special commemorative issue in 2012 honoring CCCLA’s 100 years.
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PROFESSIONAL DEVELOPMENT SEMINARS CLEVELAND CHIROPRACTIC COLLEGE HAS THE FOLLOWING SEMINARS REMAINING FOR 2011: Whole Food Nutrition Certificate Program Session 6: Pediatric Health Presented by Dr. Joseph Olejak Oct. 15-16 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.)
CLEVELAND ONLINE Continuing Education on your terms! Offering courses on your schedule and the curriculum of your choice! To learn more, visit cleveland. myicourse.com for state requirements and a full listing of available courses.
Meridian Therapy Advanced Seminar: Korean Hand Acupuncture Presented by Dr. Larry Beem Oct. 22 (8 a.m.-8:30 p.m.) Kinesio Taping KT1/2 Presented by Dr. Scott Hainz Oct. 29-30 (8 a.m.-5 p.m. both days) Comprehensive MRI of the Spine: Everything a Chiropractor Needs to Know Presented by Dr. Terry Yochum Nov. 5-6 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.) Whole Food Nutrition Certificate Program Session 7: Aging Well/Geriatric Health Presented by Dr. Joseph Olejak Nov. 5-6 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.) Kinesio Taping KT3 Presented by Dr. Scott Hainz Dec. 3 (8 a.m.-5 p.m.) Whole Food Nutrition Certificate Program Session 8: Immune System Support Presented by Dr. Joseph Olejak Dec. 10-11 (Saturday 1-7 p.m.; Sunday 8 a.m.-2 p.m.)
For more information on session topics, instructors, program costs and to register, please visit our web site at www.cleveland.edu or call Sarah Hilliard at (800) 969-2701.