NETWORK2023 EDUCATIONAL SESSIONS

THURSDAY, NOVEMBER 9

10:15 a.m. - 11:15 a.m.

Concurrent Educational Session

Panel Discussion - Mergers and Acquisitions from Both Sides

Moderated by: Scott Robertson, Robertson Heating Supply

This panel discussion will focus on industry buyers and sellers of recent acquisitions. In this session you will hear directly from wholesaler-distributors that have either sold their company or have bought a company in the last 18-months.

THURSDAY, NOVEMBER 9

10:15 a.m. - 11:15 a.m.

Concurrent Educational Session

Speaker: Dean Mueller, Distribution Strategy Group

- The Urgency of Digital Initiatives: 7 Digital Habits for Highly Effective Distributors

Join Dean Mueller of the Distribution Strategy Group as he discusses the topic of eCommerce and Digital Marketing. This session will cover topics such as:

- Why customer engagement is so important on a distributor’s website, regardless of which channel an order is placed.

- The right way to calculate the ROI of your distribution website - and a method that all ASA members can use quickly to determine how much “assist” the web is providing for their overall revenue.

- 7 digital habits of highly effective distributors will include improving your customer experience, including website changes. You will be provided with a checklist of things to do and free, or mostly free, tools to gain the information needed to make changes resulting in customer experience improvements on your website.