PORTFOLIO
CH CAYLIE
HAUSMAN graphic designer
NOTHIN’ BUT A G-THANG
Nothin’ But A G-Thang was an ode to Dr. Dre & Snoop Dogg, information architecture, and the letter G. The challenge was to create a collection of G’s. Through photography and found imagery, G’s on signs came to have a whole new depth and a gangster meaning. This project manifested into a website, a 3D space and a short zine.
A collection of G’s focused on relaying the history of the G from creation to it’s contemporary slang meaning.
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The OG’s Starting from a series of photos taken in KCMO, Victoria, KS & Denver, CO. I “extracted” the G’s from their photograph to examine the many different personas the G can take on.
A G from the Colorado Zoo.
A G from a Victoria, KS graveyard.
A G from a drive through KCMO.
NOTHIN’ BUT A G-THANG The Web
This website was my first time coding using HTML/CSS. My favorite part is the cursor, because it changes to one of the G’s in my collection on hover. The site is broken into 3 sections, and research.
A Publication In print I was concerned with the linguistics of the word. Exploring pattern and layering I created a small zine about the history of the letter G. From the smallest detail of each G being called out typographically to the bigger picture of information, the G is the guiding element.
A research spread from the publication. Each G in the book is bolded and italicized to emphasize the G in use.
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In A Space I collected G’s from 3 central locations and created a set of posters, a website with research and a spatial element. This started from a series of photos in Kansas City, Missouri, Victoria, Kansas and Denver, Colorado. I then “extracted” these G’s from their original location to examine the many different personas the G can take on. These G’s then ended up as the G’s on the wall in my spatial element. I did research that gave it a basis in hip-hop, typography and linguistics.
Sketches from illustrator designing my spatial element.
A focal wall in the spatial explaining the premise of the project.
Close up of two G’s on the G wall.
FATE CONFERENCE The biennial Conference held by the Foundations in Art: Theory and Education group was hosted by KCAI in 2017. I had the opportunity to design the event program. This was done over the course of 2 months. The inspiration was to use typography as hierarchy, giving visually oriented people a visual language to follow. I used imagery from the foundations department to showcase the work of KCAI students. This was a great opportunity to learn how to place ads, as well as work with a lot of information. The conference identity had been decided, so I was able to take the colors and create an elegant, easy to read program.
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PROGRAM
Each block of the day was given its own spread, denoted in the left margin.
A detail shot of a quote spread. Each quote is from the keynote speaker, Enrique Martinez Celaya.
In between each day of the conference is a large image spread of KCAI foundation student work.
Qdoba Kansas City is a rich town, and Qdoba’s Westport location realizes that. They strive to create an amazing experience for each customer, and they start with their artwork. Qdoba updated their brand and added a bar to their Westport location and I had the opportunity to design the menus and a few seasonal chalkboards.
There were 4 main menus, each with a fun playful theme. These were created with digitally altered hand lettering and printed on chalkboard material. I worked closely with Qdoba Designer Katie Goldman, as well as the printer to create these.
The ever-changing specialty board is hand done and switches out with each new featured item.
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The Menus
This menu was based on old dance diagrams, and provides a set of steps, including a share on social media of course.
The second set of menus slid over the sneeze guard and provided a more focused ordering experience.
A close-up of the Knockout Tacos menu.
123GO! 123Go! is an organic, grain-free baby food. It’s for the on-the-go, Earth conscious parents of the 21st century. The plastic is biodegradable and free of harmful chemicals. They’re easy to open, close and carry for you or a toddler. The line covers baby food in purees and puree mixes for stages 1-3.
123Go extends its practicality into products that make lives easier, like reusable tote bags and collapsible , spoon key chains (pictured on right) for a diaper bag.
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Packaging designed to be easy to hold, easy to open, and easy to save for kids or adults. The packaging focuses on the brands love of earth and uses ecofriendly, GMO free plastic.
A box designed for diaper bags: buy the big pack, split it apart and stick it in your diaper bag for hassle free food.
Stationary set designed for those who work at the company.
TYPICA A deep dive into the ways of making coffee through lifestyle. Starting with photography, and research into technique I was able to denote 4 ways of making coffee through a booklet, video and starting to create a brand. Using research and vector graphics I was able to create a product true to coffee that was separated by amount of effort the user would like to put in.
A photo study of the French Press.
A distorted scan of coffee beans.
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All the vectored elements & brand colors. These extended themselves throughout the brand in various ways.
An initial sketch of the French Press instructions, experimenting with the form of the vectored icons.
The final publication featuring directions on making coffee using the icons I created.
THANK YOU
CH 816.390.7305 CAYLIEHAUSMAN@GMAIL.COM