PORTFOLIO Catherine Weaver Creative Woman
photography graphic design photo manipulation art direction project management branding typography photo retouching video editing mixed media trade display advertising creative illustration fine art tography graphic design photo manipulation art direction project management branding typography painthoto retouching video editing mixed media trade display advertising creative illustration graphic design
SUMMARY
ABOUT ME
Professional, hands-on creative with over 15 years experience in marketing services; providing art direction, design, photography and traffic management. Effectively coordinated multiple projects simultaneously utilizing best practices to manage and meet deliverables in a fast-paced, deadline driven environment.
OVERVIEW: • More than 15 years of professional graphic design and marketing experience, both in freelance and as an in-house designer working in higher education; including development of marketing collateral, photography, logo design, magazine, catalog and newsletters, advertising and illustration • Nearly 15 years of photo and art asset management • Over 6 years of photo art direction and creative services coordination • Digital photography, advanced photoshop skills • A combined educational and professional experience exceeding that of a Bachelor’s Degree • Experience working with TV News teams in creating and editing commercials • Experience in shooting and editing video for 60 second shorts • Office management, project management • Five time award winner - Annual Admissions Advertising Awards • Published in the National Conservatory of Photography • A fine artist working in soft pastels, mixed media and reverse painting on glass • Solid work ethic – team player – desire to excel – highly creative – excellent project management skills
COMMITTEES, ORGANIZATIONS • Creative Chair; Steering committee for Presidential Inauguration • Art Director for Student Life Video; led a group of student in creating a video to showcase student life. In doing so, created a senior project for Advanced Computer Science (Gaming Concentration) class • Creative Coordinator; Vermilion website redesign • Creative Coordinator; Commencement Ceremonies • Planning committee for FOLA Arts & Authors Fair • Kettering Arts Advisory Board • Creative Coordinator for WXYZ video series
PROFESSIONAL EXPERIENCE Kettering University, Flint MI
Graphic Designer/Creative Services Coordinator, University Marketing Services
1998 – 2013
• Provides art direction and consultation to all departments within university • Serves as Creative Coordinator between university customers and outside vendors • Project/traffic management • Create & maintain relationships with corporate partners • Talent scout; students and corporations • Brand Identity • Creates original designs and execute artwork for publications, preflight finished art for reproduction and coordinates final production of finished product with printer • Packaging design, die-cut, vehicle wrap • Photography and photo-manipulation, retouching, color correction • Art Director and coordinator for professional photo shoots • Determines shot list and manages photo/art assets (location scout) • Acquires media and/or licensing from other sources • Coordinate, shoot or direct and/or edit video for advertising & promotional videos • Editor of “In the Zone” magazine • Obtain quotes, negotiates contracts, hires and manages appropriate vendors, freelancers, photographers • Creates and manages local, national, web advertising; trade displays, banners, flags, billboards • Equipment procurement — determines needs of designers, printers, cameras, software
Horizon Design Studios, Swartz Creek MI Graphic Designer/Photographer/Artist-Owner Management and execution of freelance graphic design business
Logo design
• Brochure design • Photography • Greeting card design • Business cards
MultImedia presentations • T-shirt design • Catalog layout • Magazine layout
Additional Experience:
Advanced Skills:
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• Adobe Creative Suite • Microsoft Office • Mac OS/Windows
Fine Artist Dental Office Manager Office Coordinator Database Manager County Substitute Teacher Manager
1994 – present (freelance)
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Illustration
PHOTO ART DIRECTION Art Direction during professional photo shoots for Kettering University of their students on campus or at their place of employment included assessing photo needs, choosing student talent, locations, coordinating with class and lab schedules and/or contacting and coordinating with co-op employer. Professional photography by Carlson Productions www.carlsonpro.com
Advertisements Crain’s Business Detroit (left) Grand Blanc Banner (above)
ART DIRECTION
Creating brochures, postcards, signage, advertisements, flyers, logos and t-shirt design - telling a story through photos and graphics, while maintaining brand integrity and reaching the intended audience is what makes a true creative feel alive.
PHOTOGRAPHY &
PHOTO EDITING
FINE ART
“Art washes away from the soul, the dust of everyday life.� ~ Pablo Picasso Painting in reverse on glass began as an exercise to stretch my creativity. What it became was my passion. I also enjoy painting in soft pastel, acrylics and mixed media. I am currently represented by Merge Gallery and Studios in Oxford, MI. www.cathy-weaver.artistwebsites.com
RECOMMENDATIONS
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Cathy provides excellent insights into high-impact and best-in-class design choices. We’ve used Cathy’s highly original and visually work in crucial project and grant proposals where her professional eye helped us reinforce the “story” with powerful visuals. Cathy works quickly, often providing spot-on drafts within a day when the rush is on. It is a pleasure working with Cathy due to her blend of creative talent and execution skills — it’s easy to enthusiastically endorse her! ~ Neil Sheridan Corporate and Public Executive / Boards / Adviser
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I met Cathy before stepping onto Kettering University campus as a student. She had created an online message board before they were common for accepted students to chat and get to know one another prior to stepping foot on campus. There were also some current students and faculty on it to answer any questions or concerns we might have. After that, I was involved and witnessed the compelling work she did including “In the Zone” magazines for high school students and executing the “Perfect Fit” campaign after its first year saving KU $40,000/yr. She was able to understand what drew students to Kettering and create unique marketing material showcasing those traits. ~ Kelly Mager Fabrication Project Coordinator at Guardian Industries
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Cathy has the rare ability to create, develop, and execute the entire process of an envisioned end product albeit photo shoots or magazines. Her creative talent and ability to direct have combined to achieve exceptional results in the creation of marketing publications and materials. The envisioned end products that Cathy delivers are beyond that of any individual I have seen in her field. By working with Cathy, you are working with one of the best – someone who can really define and capture what your product or service is with positive first impressions from your customers. ~ Alexander Masters High-Powered Businessman | Propelling Innovation and Entrepreneurial Teams to Success
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Cathy is a true asset to Kettering University and is very easy to work with. She is at her best when you give her your thoughts on a project and then give her creative reign to develop it and bring it to life. Her years of experience at Kettering and her freelance work helps to put her in the league of expert and one who’s talent will open doors of opportunity for years to come. Cathy is a true professional and a wonderful person to get to know and work with. It has been a true pleasure. ~ Venetia Petteway Director, Cooperative Education & Career Services at Kettering University
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Cathy is a creative power house! She has great ideas and has the talent to bring those ideas into fruition. She is an absolute pleasure to work with. Her creativity, organizational skills and attention to detail makes the whole process move smoothly.
~ Jim Carlson Commercial Photographer, Visual Artist, Mastermind of Great Images
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Cathy has demonstrated herself over and over as a dependable, highly creative photo artist and graphic designer, both in the workplace, as well as in her private projects. Cathy is especially attuned to her community, and has always been a self-motivated advocate for change for the good. Her artistic taste is, in my opinion, highly refined. I am happy to speak with anyone further, at 810-762-7873 ~ Jack Stock Director of External Relations
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RECOMMENDATIONS
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I have had many opportunities to interact and consult with Cathy as the Creative Source Coordinator at Kettering University, on projects that involved everything from programming details, magazine and brochure development, photo shoots on campus and at our corporate partner locations, and for our high profile Presidential Inauguration Program. Cathy has an excellent eye for detail and a keen sense of awareness regarding what constitutes good vs great photography.
CONTACT ME CATHERINE WEAVER cm.weaver59@gmail.com
www.linkedin.com/in/cathyweaver/ www.issuu.com/cathy_weaver www.cathy-weaver.artistwebsites.com