Racing Business’ Social Media Marketing
DIFY Social’s Steve Hubbard celebrating Mr Brightside with Trainer Ben Hayes Whilst it might be assumed that the more powerful stables can afford the best most searchable online presence to ‘get found and find’ supporters interested in following them or getting involved in horse ownership, there are seven things that every horse trainer should consider.
- Be alerted when some mentions your company - Promote your most important news - Showcase your specialist services
FACEBOOK + INSTAGRAM:
WEBSITE: A professional website should let people know
Find your customers and grow your business. Build customer relationships and reach new audiences on Facebook, Instagram and WhatsApp.
You should also highlight and integrate your social media channels (shown below) including logos with links, feeds and FB ads pixel.
Get discovered by new customers online. Facebook and Instagram have free tools to help build your online presence: - Create a Page or profile for your business - Communicate with followers using posts and stories
about you, your team, job opportunities, horse ownership & sales, racing news & gallery and how to contact you.
With a Business Profile on Google, you can manage how your local business shows up across Google products, like Maps and Search. With a Business Profile, you can: - Maintain accurate information about your business online - Interact with customers - Attract new customers
LINKEDIN: The benefits of having a company page include - Showcasing your company, not just a single employee - Your employees act as indirect company ambassadors - You can measure the effectiveness of your updates 84
Find your customers with ads. Facebook and Instagram ads can help you find your people: - Meet new customers where they are - Reach audiences interested in your business - Increase your sales X (Formerly Twitter): Professional Accounts allow businesses to have a unique and clearly defined presence on the platform and the ability to grow and strengthen their presence on Twitter. A business YouTube channel helps you to reach new audiences, grow your business and build your brand.