ALL YEAR Catholic Marketing Techniques to Keep Your Christmas Customers All Year Round. The Christmas craze is just around the corner, and you are searching for ways to make your store stand out among the crowd and convert Christmas customers into regular patrons. The key to this conversion (and a successful Christmas sales season) lies in Catholic marketing. Many Catholic businesses and organizations struggle with marketing because the concept seems too focused on sales and financial success. That’s why I am passionate about the idea of Catholic marketing. You see, Catholic marketing isn’t about self-promotion or gain – it’s an invitation to a relationship with Christ. Think about it this way – your marketing efforts in Catholic marketing are tactics you use for evangelization. People are brought closer to Christ through the products you have to offer. And making money for your business isn’t a bad thing – money is a practical need, and it is only
through funding that you are able to continue your mission to bring others to Christ through your store. One of the most fundamental marketing concepts is defining and identifying by what makes you unique. One unique way to market your store during this season is to complement your Christmas displays by highlighting other saints and Marian feast days that occur during the season. By focusing on complements to the “Christmas craze,” you’ll not only stand out from the crowd, but also hopefully convert seasonal clients into regular patrons by showcasing what else you have to offer.