“
My job is to listen to customers, then I’ll share the information with the team and we’ll find the solution to make the guest happy. I think this has been my best experience ever, because I’ve met so many different people from around the world
”
– ouISSaL Sta KheLIfa, MarIna ManaGer
In addition to updates to the catering and à la carte menus every three months, the deli menu is changed daily, with a variety of sandwiches and salads rustled up depending on seasonality, and the items that are freshest on the market. The venue’s coffee creations are crafted to perfection by the baristas, using organic coffee. Coffee lovers are also offered a beverage on the house and a complimentary muffin on gaining nine loyalty card stamps. Following the success of the Emaar Square location, the second Ultra Brasserie opened in Marina Plaza in December 2014. In both venues, footfall has been consistently increasing, which is mostly down to word-of-mouth, and while there is very strong competition in the Emaar Square area, Ultra Brasserie is able to drive in
impressive volumes of happy and returning customers, and prides itself in maintaining excellent standards of service and food quality, as well as exceptional variety. The team take it upon themselves to ensure that everyone in the local area knows about Ultra Brasserie, regularly extending a warm welcome to customers by visiting the nearby buildings, inviting guests to come again, meeting new potential customers, and sharing the à la carte and catering menus, while reminding guests about Ultra Brasserie’s value added promotions. Marina manager, Ouissal Sta Khelifa’s main role since moving from France to open the venue, has been creating strong relationships with guests. A natural people person, Ouissal
describes working at Ultra Brasserie as the best experience of her life, because she has met such a variety of interesting people from across the world, who she really enjoys taking care of at the venue. Understanding that most of her guests spend all day in an office and often don’t have families in Dubai to go home to, Ouissal feels it is her duty to create a home away from home at Ultra Brasserie. And while offering this type of personalised service comes naturally to her, she is also tasked with passing her skills on to her team through regular training. Over the last three years, many of her young team members have flourished, becoming more confident and building relationships with guests. The team is quite clearly very proud of the product they have created, and Andrew, Wilson and Ouissal are adamant that nothing gets delivered to a guest unless it looks and tastes perfect. With a laid back ambience reminiscent of the health-focused, urban-chic cafés of Melbourne, Ultra Brasserie offers a refreshing, flexible environment with passionate hosts looking after every need.
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