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Discover the French offer at GulfHost and the Speciality Food Festival 18 – 20 September, Dubai World Trade Centre Sheikh Saeed Hall 1, stand S1-D63 • Two French pavilions including new companies attending • Showcase of latest French innovation over 520m2 • Winning prizes each day on Business France stand
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usiness France, the National Agency supporting the international development of the French economy will host two French pavilions at GulfHost and the Speciality Food Festival, taking place on 18 – 20 September at Dubai World Trade Centre. The French offer will consist of kitchen equipment and gourmet products from over 50 French firms, each displaying premium products and know-how. This year, the French pavilions have numerous new launches to showcase. The Business France export team will also be attending to
boost business opportunities in the region, focusing on all buyer nationalities together with the most promising ones, namely: UAE, Lebanon, Egypt, KSA and Sri Lanka. The UAE imports 85% of its agri-food products, with France ranking 11th among its importers list, and the second most important European importer (3% market share in 2016). French agri-food products and equipment proudly fulfil the quality and excellence demanded by consumers in the Gulf. Despite fierce competition, good prospects of growth are expected in trade relations between France and the Gulf.
About Business France Business France is the national agency supporting the international development of the French economy and is responsible for fostering the export growth of French businesses and promoting and facilitating international investment in France. It promotes France’s companies, business image and nationwide attractiveness as an investment location, and runs the VIE international internship programme. Business France launched an international campaign called Creative France to promote France’s economic attractiveness, strengthen perceptions of the country’s image and create positive conditions for French economic development. CONTACT: Miryem Oukas Messidi Head of Communications – Middle East Mobile: +971 (0)55 478 32 15 Mail: miryem.oukasmessidi@ businessfrance.fr Twitter : @BF_MiddleEast
French presence at GulfHost
French offer at Speciality Food Festival This year, the French pavilion is stronger than ever with 22 brands exhibiting their latest products and creations over an area of 114m² in Za’abeel hall. It will be the location to enjoy and relish the display of generous and refined French gourmet sweets. Local consumption of French confectionery, from jam and ‘dragées’ to chocolate truffles, has been increasing lately, making it a strong point of attraction at the festival. Other food industries shall be present, ranging from dairy products, to beverages and specific industries such as oyster production. Visitors will be able to discover specific and diverse French products. Exhibitors at the festival are selected among excellent French manufacturers offering quality products, especially suited to Emirati consumers. French firms have the expertise, technological abilities and strong innovation skills required to enable French agri-food businesses to be ranked among the top European exporters and gain worldwide renown. Participating for the first time at SFF this year are: • Horizon International: the promotional organisation of the French region, NouvelleAquitaine. • Friaa Paca: regional agri-food industry federation from the south of France. • Le monde de l’Epicerie Fine: a reference magazine on market trends of gourmet products and a strong partner of firms working in this field. The magazine will be on display at the French Pavilion. Long standing French partners such as Evian, Badoit and Cafes Richard will also attend.
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Catering NEWS ME September 2017
Do not miss the showcase of the latest French innovations over a 520m² area in Sheikh Saeed Hall. Participating at GulfHost this year: • Dev’up: the promotional organisation of the French region, Centre-Val de Loire. • Syneg: the French organisation of professional kitchen equipment manufacturers partners with 30 leading firms exhibiting at the French pavilion. As the prime partner of French SMEs, manufacturers and subsidiaries of international brands, Syneg covers 75% of the market of professional kitchen equipment in France (https://syneg.org/). Visitors to the French pavilion can also take part in the Syneg and Equiphotel prize draw by dropping a business card to win a touch tablet. Two winners will be selected each day from 18-20 September.