Catapult Design 2016 Annual Report by Catapult Design

ANNUAL REPORT

2016

OUR PURPOSE

Catapult Design believes that all people, everywhere, should have access to thoughtful and inspired goods and services that suit their needs and their wallet. Our mission is to ensure that products and services aimed at marginalized communities are forward thinking, accessible, and people-centered. We accomplish this through three main activities: DESIGN supports organizations developing innovative products and services for low-income and marginalized consumers with design and commercialization services. We help our partners explore, prototype, and realize great products driving social change. EDUCATION develops innovation capacity within organizations developing or supporting the development of products and services for low-income consumers. RESEARCH investigates and disseminates research focused on the acceleration and accessibility of quality market-based solutions to poverty.

03 HELLO FROM CATAPULT

05 CATAPULT PROJECTS

06 Aporta

Change Labs 2016

Build Navajo

ARED

Burro

PayGo Energy

IEEE SIGHT

ASME

DISCUSSIONS

FINANCIALS + SUPPORTERS

HELLO FROM OUR CEO/CO-FOUNDER

Finishing up our 8th year in operations, Catapult Design made great progress in 2016. On the following pages we celebrate these achievements: • We won our first major grant from the W.K. Kellogg Foundation to support our work on the Navajo Nation, marking the first time domestic projects performed financially equal to our international work, • We partnered with the Autodesk Foundation to support two exciting East African startups -- PayGo Energy (Kenya) and ARED (Rwanda) -- with product development, • We worked with a Peruvian corporate partner to transform millions of dollars in philanthropic activity into strategic, design, and user-driven activity, • We updated our brand with a new website and new look for Catapult Design that represents its services. We also experienced significant loss in 2016. In September, our team member, Laura Markee, unexpectedly passed away and left our small team in shock and mourning. Recovering from the loss of a family member is never easy. Laura’s departure instigated self-reflection that will carry into and effect 2017, to the betterment of Catapult Design. Going through the highs and lows year-after-year makes our team all the more grateful to our supporters, friends, and family who stabilize us and lift us up. We are also thankful to our donors as well as our new and returning clients who trust our designers with their critical work. We look forward to another year of landmark events that will shape and mold Catapult Design into the best it can be.

Heather Fleming CEO, Catapult Design

Heather Fleming

Noel Wilson

CEO/Co-founder

Lead Designer

Laura Markee

Jonathan Sabutis

Design Engineer

Karin Carter Senior Project Manager

Nadine Foik

Industrial Designer

Studio Manager

David Kaisel

Lauren Peters

Evan Thomas

DK Design Research

Salesforce

Del Agua Health

ADVISORY BOARD

THE CATAPULT FAMILY

STUDIO TEAM

BOARD OF DIRECTORS

Dawn Danby

Madiha Kotb

Autodesk

ASME

Catherine Lovazzano Samsung

OUR PROJECTS

Our projects span the water, sanitation, health, energy, agriculture, transport/mobility, food security, and entrepreneurship sectors across Africa, Asia, North and South America. In every instance, we study and immerse ourselves in local contexts to gain insight into how a product or service integrates into daily life. We then conceptualize solutions and create prototypes to test directly alongside users to inform the final design. Finally, we analyze the market systems and business models that enable solutions to thrive and evolve.

Catapult worked with Aporta, Grupo Brecaâ&#x20AC;&#x2122;s internal team championing social impact, to develop a framework inspired by the design process. Catapult and Aporta spent two weeks working together in Lima to build Aportaâ&#x20AC;&#x2122;s internal capacity, interview select companies within the conglomerate, and map out the ways in which companies go about creating projects within their communities. Catapult further developed the framework

using this contextual information and returned to Lima for another few weeks to work with Aporta on more training and implementation of the new system for program design. At the end our engagement, Catapult and Aporta had defined a program design process that starts with three fundamentals: a specific problem, intended beneficiaries and impact. The Aporta team helps shape these three areas through design research with each company as well as community members affected by the company. Through a defined process of prototyping and testing, the Aporta team then shepherds companies through iterative activities to help refine their projects before mass implementation. The intended result: new approaches to old problems with a mechanism for learning and iteration. Location: Peru Aporta, Grupo Beca aporta.org.pe/

Leveraging Corporate Capacity for Social Good

Grupo Breca is a conglomerate of Peruvian corporations representing the agriculture, mining, urban planning, health services sectors, and more. The conglomerate has a financial value of several billions of dollars as well as the ability to access nearly every socioeconomic class within Peru. Each company dedicates internal resources and budget towards socially responsible programs within their stakeholder communities. To comprehend impact, Grupo Breca wanted to create a common framework that will help each company design their programs with impact at the core.

Change Labs 2016 07

Catapult Design, Navajo Tech Innovation Center, and the Native American Business Incubator Network co-hosted Change Labs 2016 to a crowd of 100+ Native American small business owners last month. We gathered in Crownpoint, New Mexico, a rural rez town with a population of approximately 2,500 people, for a day of workshops and panels promoting business, creativity, and technology. Our third annual Change Labs attracted investors, artists, philanthropists, and small businesses from the Navajo, Hopi and Pueblo Reservations as well as Los Angeles, San Francisco, Chicago, and New York.

This yearâ&#x20AC;&#x2122;s workshops included sessions on authentic leadership, 3D printing for small business, understanding credit scores, the business model canvas, and food business incubation in an effort to support and enable more Native-owned small businesses on tribal lands. Catapult is pleased to announce we will be hosting Change Labs 2017 and expanding our efforts to promote design and social entrepreneurship as a means to economic development on tribal lands. Location: Navajo Nation Change Labs catapultlabs.org

We worked with entrepreneurs and agencies on the reservation to dissect and understand the process and steps, as well as the relevant policies, to start a business on the Navajo Nation. Our work included:

mapping the processes, steps, and necessary stakeholders for business registration, certification and business site leasing, using the map as a visual foundation, designing a resource for Navajo residents that want to start a business, conducting interviews to provide anecdotal success stories from individuals who have successfully navigated the system, and working with DGTL/NVJO to translate prototypes to a digital resource for entrepreneurs. Location: Navajo Nation Build Navajo buildnavajo.org

Mapping Native Entrepreneurship

Catapult Design launched Build Navajo in December 2016. Our goal is to decrease the timeline associated with starting a business and encourage individuals to establish their business by visually simplifying the steps. With Build Navajo, we can track how far a user makes it into the registration, certification, or business site leasing process and possibly use that information to help lawmakers make decisions on policy reform.

WANT TO START YOUR BUSINESS ON THE NAVAJO NATION? Build Navajo is a free web-based tool for Navajo entrepreneurs who want to establish and build their business on the Navajo Nation. The site provides step-by-step instructions on how to register a business, apply for Navajo Preference Certification, and business site lease information. Visit buildnavajo.org

Is your business already registered outside of the Navajo Nation with a US State? no

What is your current business structure?

What is your desired business structure?

Corp. LLC L3C

Sole Proprietorship

Corp. LLC L3C

Sole Proprietorship

Is your business based in Tuba City?

Is your business based in Tuba City or Kayenta?

Will your business be based in Tuba City?

Will your business be based in Tuba City or Kayenta?

yes

Will you make transactions in other areas on the reservation?

yes

Corporation, LLC, L3C

(All Navajo Nation)

(Navajo Nation, not Tuba City)

Corporation, LLC, L3C

Register in Tuba City/Kayenta: Visit the To'Nanees'Dizi Local Government (Tuba City) or Kayenta Township for information.

(Tuba City Only)

yes

F Corporation, LLC, L3C

1. Submit the following to Navajo Business Regulatory: ◦ Application for Certificate of Authority ◦ Articles of Incorporation/Organization 2. Submit Form 100 to the Navajo Tax Commission

yes

1. Submit the following to Navajo Business Regulatory: ◦ Application for Certificate of Authority ◦ Articles of Incorporation/Organization 2. Submit Form 100 to the Navajo Tax Commission 3. Register with the To'Nanees'Dizi Local Government in Tuba City

1. Register with the To'Nanees'Dizi Local Government in Tuba City 2. Visit the Western RBDO to inquire about requirements to register with Navajo Business Regulatory. Because all your transactions are within Tuba City, you will not need to register with the Navajo Tax Commission.

yes

Will you make transactions in other areas on the reservation?

Sole Proprietorship

(Tuba City/Kayenta Only)

Sole Proprietorship

(Navajo Nation, not Tuba City/Kayenta)

Submit Form 100 to the Navajo Tax Commission

Corporation, LLC, L3C

(All Navajo Nation)

1. File a Trade Name Registration Application with the Secretary of State’s office in your state 2. Obtain a Federal Tax ID Number from the IRS 3. Submit your Articles of Incorporation/Organization to Navajo Business Regulatory 4. Submit Form 100 to the Navajo Tax Commission 5. Register with the To'Nanees'Dizi Local Government in Tuba City

Corporation, LLC, L3C (Tuba City Only)

Corporation, LLC, L3C

(Navajo Nation, not Tuba City)

Sole Proprietorship

(Navajo Nation, not Tuba City/Kayenta)

1. File a Trade Name Registration Application with the Secretary of State’s office in your state 2. Obtain a Federal Tax ID Number from the IRS 3. Submit Form 100 to the Navajo Tax Commission

To access forms, tax information, and details, visit buildnavajo.org

Catapult worked with ARED to create an improved solar kiosk concept that maximizes usability, serviceability, and durability within the their target product cost. To do this, we carried out several weeks of in-country user research, focus groups, prior art research, and incountry prototyping. Back in the US, we constructed prototypes at full scale as well as several conceptual development directions.

Along with insightful contextual and primary research for the client, this project resulted in an Autodesk Inventor CAD model that includes significant improvements to kiosk durability, adaptability to internal technology upgrades, and a refined profile that can easily fit through local doorways and traffic. The redesigned solar kiosk maximizes advertising space and draws attention from potential customers through its minimalistic, contemporary aesthetic. Location: Rwanda ARED a-r-e-d.com

Redesigning the Mobile Solar Kiosk

The African Renewable Energy Distribution (ARED) is a Rwandan company offering a solar-powered internet and charging kiosk as an alternative to traditional internet that is expensive for people at the base of the pyramid. After meeting at the ISHOW in 2015, ARED reached out to Catapult to re-think how the kiosk is serviced, maintained, and used.

Catapult worked with Burro, a West African social enterprise, to design new Gari processing tools that aim to decrease processing time while improving health and safety. The Catapult team led the design process with Burro, from field research with select households to a pilot-ready prototype. The work included: assessment of similar cassava processing products worldwide, in-country end user

and key stakeholder research, vetting of existing prototype and design principles against insights from research, development and field-testing of alternative prototypes, sourcing of local manufacturers and design for manufacturability, completion of final designs and bill of materials. At the conclusion of the project, Burro had a production-ready prototype to take to a vetted manufacturer for high-volume production. The Burro Gari Elephantâ&#x201E;˘ allows for twice the productivity with half the firewood. Location: Ghana Burro LLC burrobrand.biz

Simplifying Gari Processing

Because Gari is consumed on a daily basis by more than 70% of West African households, its production is an opportunity for small-scale producers to enter the market and increase their income. Currently, the majority of tools are informally made and the roasting process requires sitting over a hot campfire stirring hot grains, typically by women or girls.

Testing LPG Payment Models 13

PayGo Energy is a Nairobi-based startup with a proprietary smart metering technology (SMT) that eliminates up-front LPG fuel costs and enables households to access modern fuel on a pay-as-you-go basis. With the support of the Autodesk Foundation, Catapult and PayGo teamed up to develop a concept for the enclosure of the SMT device that considers user interface and form. Catapult joined PayGo and its customers in an informal settlement in Nairobi, Kenya, in June to conduct a series of contextual interviews, observational research, and co-creation activities to understand how customers expect to interact with the

SMT, the LPG canister, the stove, and with PayGo employees. The synthesis of this research yielded distinct industrial design concepts, representing different ways customers could interact with the SMT and the respective form implications. Catapult evolved the original industrial design to better meet the needs of the customer and protect the internal components. The prototype is now ready for a 2017 pilot. Location: Kenya PayGo Energy paygoenergy.org

As part of a larger project scope, Catapult Design worked with IEEE and Peak Creative to redesign the SIGHT website as an online platform, accessible to all stakeholders and those interested in learning more or getting involved. The purpose of the site is many-fold, including the ability to: share and disseminate key information around the globe, inspire and actionize SIGHT groups and volunteers to leverage technology for the bigger humanitarian cause, enable volunteers to cross-reference work conducted by SIGHT groups, and create more funding opportunities for SIGHT groups.

Building a Global Platform

The IEEE Special Interest Group on Humanitarian Technology (SIGHT) is an Institute of Electrical and Electronics Engineers (IEEE) program, instituted by the IEEE Humanitarian Activities Committee (HAC). IEEE SIGHT is a global network of groups consisting of IEEE members and volunteers who identify and address local problems by applying their technical skills and partnering with their local communities.

The IEEE SIGHT homepage is designed as the first stop for finding out more about SIGHT, with a feature video, case study highlights, a map of SIGHT groups around the globe, volunteer testimonials, upcoming events, and samples of the articles by and about SIGHT work. Location: Global IEEE SIGHT sight.ieee.org

ASME Innovation Showcase 2016 15

The American Society for Mechanical Engineers Innovation Showcase (ASME (ISHOW) is a global competition for hardware-led social innovation. ASME is hosting innovation showcases in the USA, India, and Kenya to raise awareness of hardware innovators, convene technical/ industry experts, and build a pipeline of social entrepreneurs taking physical products to market. Entrepreneurs gain access to technical advice and seed capital. Catapult Design provides design labs to all thirty finalists at the three ISHOW events held in India, Kenya, and USA. Three companies in each location are selected as winners to receive ongoing product design support from Catapult. These services range from concept development to CAD modeling, as well as access to Catapultâ&#x20AC;&#x2122;s extensive network and strategic product placement. Over the past two years,

Catapult has contributed to the success of several of the ISHOW social innovators and has helped select winners secure additional funding for further product development. The biggest value-add, however, has been helping the winners to visualize and communicate their potential to investors, customers, and the many stakeholders in between. Locations: Kenya, India, USA ASME ISHOW thisishardware.org

Catapult Design teamed up with Mission Asset Fund (MAF) in San Francisco for a hands-on design-thinking workshop at their first annual Lending Circles Summit. MAF’s award-winning lending circles are a fresh take on social lending, enabling participants to save for college, apply for citizenship, and start businesses – all while building credit. The Lending Circles Summit brought together all the MAF partner organizations using the program. Catapult’s customized workshop kicked off with an introduction to design thinking, followed by quick exercises to get participants into the mindset of a designer and, once there, into ideation and prototyping phases of the process. At the end of the afternoon, participants left equipped not only with out-of-the-box ideas, but also the hands-on experience in using design thinking to help create, clarify, and augment solutions that help hardworking families engage in the financial marketplace.

A School in a Box When Catapult CEO and PopTech Social Innovation Fellow Heather Fleming first took the stage in 2008, she spoke about how the hard life on the Navajo Nation inspired her to co-found Catapult Design and create tools that enable better livelihoods for others. Since then, she has collaborated with many PopTech Fellows, including Erik Hersman’s Nairobi-based organization BRCK. Joined by Nathaniel Manning and Matt Schoenholz on the PopTech 2016 stage, they demonstrate how the BRCK Kio Kit or “a school in a box” has the potential to transform education for children around the world, including those living on the Navajo Nation.

CONVERSATIONS

Design Thinking for Lending Circles

PopTech poptech.org

Mission Asset Fund missionassetfund.org

Earned Income Donations & Grants Event Revenue Total Revenue

$799,424 $270,761 $0 $1,070,185

REVENUE GROWTH 2012 - 2016 >

$1,070,185

REVENUE

$1,170,162

FINANCIALS

EXPENSES Program Management Fundraising Total Expenses

NET REVENUE

$632,206 $287,184 $0 $919,390

$150,795

$307,952 $302,079 $0 $610,031

$404,500

Cash Accounts Receivable Donations Receivable Total Assets

LIABILITY

NET ASSETS Net Assets (beg. of year) Net Assets (end of year) Change in Net Assets

$886 $0 $866

$609,145 $458,350 $609,145 $150,795

$262,600

Accounts Payable Payroll Liability Total Liability

2012

$456,300

ASSETS

2013

2014

2015

2016

FUNDERS + SUPPORTERS INDIVIDUALS Anurupa Rao Lauren Peters Sharon West

Helena Meyer-Knapp Richard Flaster Travis Kupp

GRANTS

IN-KIND

Autodesk Foundation National Endowment of the Arts W.K. Kellogg Foundation

Autodesk Foundation DELL

A big thank you to all of our donors, funders, and supporters!

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